Recent Blog Posts

If your headline doesn’t grab the reader’s attention, the article it links to may as well not exist. Lose your audience with your headline and you’ve lost them altogether.

It’s safe to say that coronavirus has completely warped what a “normal” day looks like for most people. For the last 8 weeks, people have been stuck indoors with minimal excursions, except for key […]

For everyone around the world, 2020 is turning into a bit of a rollercoaster ride. For me, the year began full of excitement as I started my new job and career in PR at Resonance. Building on my […]

Now that so many people are staying at home, there may never have been such a large and hungry audience for digital media.

For many years, surveys have been a quick and efficient way of understanding a target market and generating data that sheds lights on the current state of affairs. Having recently attending a […]

In the last few weeks, life – and business – as we know it has changed beyond recognition. Coronavirus is threatening both our world’s health and economy, and consequently political and business […]

Public Relations (PR) is an often misunderstood field. Those unfamiliar with the industry, and even PR professionals themselves, can sometimes get the wrong impression about what the work […]

Two prime ministers and two general elections later, the United Kingdom left the European Union on 31 January 2020. After years of political uncertainty about the nation’s future, the first step […]

In the digital era, the measurement of PR needs to change. While AVE is no longer an accepted measurement, the impact of B2B tech PR is still undervalued because as an industry – in a data-driven […]

The B2B buying journey has changed. Buyers now have all the information they desire at their fingertips – search engines, social media, analyst reports, media and other digital channels. This has […]