"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy.".jpeg?width=250&height=181&name=AdobeStock_565367297%20(1).jpeg)
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in".png?width=219&height=219&name=Seb%20Moss%20wavelength%20thumbnail%20(1).png)
2 min read
The new PR stack: How data, AI and human-in-the-loop combine to build authority
There’s a shift happening in comms. The days of relying purely on gut instinct and good ideas are giving way to something smarter, where data, AI and...
AI
2 min read
Beyond Share of Voice: Winning in a World Where Buyers Ask AI
In Laura’s last blog post, she explored why Share of Voice (SOV) is the PR metric even the CFO will love. It proves value, benchmarks performance,...
3 min read
When Bots Are the Audience: What the Rise of AI Crawlers Mean for Content Creators
Tom Fry: Apr 11, 2025 12:17:14 PM
How much of the internet’s web traffic is real? Probably less than you think. In fact, in 2024 the percentage of traffic that is driven by a person...