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Marketing

2 min read

Share of Voice - the PR metric even the CFO will love

“Can you prove the ROI on this investment?”

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2 min read

Beyond Share of Voice: Winning in a World Where Buyers Ask AI

In Laura’s last blog post, she explored why Share of Voice (SOV) is the PR metric even the CFO will love. It proves value, benchmarks performance,...

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Why Social Media Must Earn Its Keep in 2025 and How to Make It

3 min read

Why Social Media Must Earn Its Keep in 2025 and How to Make It

Social is still a priority channel for B2B marketing, but, as with all channels, it is under the microscope more than ever.

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