Two prime ministers and two general elections later, the United Kingdom left the European Union on 31 January 2020. After years of political uncertainty about the nation’s future, the first step […]
What next for open banking after Brexit?
Why the way we measure PR needs to change
In the digital era, the measurement of PR needs to change. While AVE is no longer an accepted measurement, the impact of B2B tech PR is still undervalued because as an industry – in a data-driven […]
How PR helps sales
The B2B buying journey has changed. Buyers now have all the information they desire at their fingertips – search engines, social media, analyst reports, media and other digital channels. This has […]
Working with #techforgood organisations
Our Christmas Party – Merry Christmas from Resonance
Why content will (still) be king in 2020
My first week in tech PR
Our new starter, Jessica, recounts her first week with us and in tech PR!
The power of non-media influencers in the tech industry
Question: Are non-media influencers just for the consumer industry?