Insights From Resonance

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Resonance Blog

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Marketing (4)

4 min read

The Decline and Fall of the Spin Doctors: Why Transparency Wins in Today’s PR

When Alistair Campbell asked, “Why did PR get such a bad reputation?” in a 2013 Huffington Post op-ed, I’m sure the irony didn’t escape him. [i]

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5 min read

How Storytelling Drives Sales, Funding, and Visibility for Founders

In his book The Storytelling Animal, Jonathan Gottschall says: “We are, as a species, addicted to story. Even when the body goes to sleep, the mind...

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3 min read

Innovative Marketing Strategies for HR Tech

HR technology is a rapidly evolving sector that significantly impacts how organisations manage and engage their workforce. I recently attended one of...

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