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Marketing (4)

4 min read

The Power of Analyst Relations for CMOs: How Analyst Relations Drive B2B Marketing Success and GEO Discoverability in the Generative AI Era

This post has been updated to reflect the latest thinking on the growing importance of analyst relations in the age of Generative AI. As LLMs (large...

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2 min read

AI: It’s now or never for marketers

January was a landmark month for AI, with major developments that could redefine how businesses interact with and leverage artificial intelligence.

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4 min read

The Decline and Fall of the Spin Doctors: Why Transparency Wins in Today’s PR

When Alistair Campbell asked, “Why did PR get such a bad reputation?” in a 2013 Huffington Post op-ed, I’m sure the irony didn’t escape him. [i]

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