Coverage = direct sales meetings

Over 200 pieces of coverage over fours campaigns

Coverage in all major newspapers and on the BBC

Third most popular story on the BBC on the day the diabetes research was released

Won the award for “PR Campaign of the Year”

5 direct sales meetings secured (inbound)




CASE STUDY: exasol analyses

  • Goal: Brand awareness and showcase Exasol’s analytic database

coverage: bbc, telegraph, times, independent, The guardian, new scientist, all major health publications, all b2b tech

Using Big Data Analytics for PR Storytelling

- Resonance analysed over 800 million rows of NHS prescribing data
Mapped the data results on a heatmap
- Campaign ran over four areas of research (antibiotics, antidepressants, obesity, allergies)

One word: Exceptional. This campaign has been a huge success and we couldn’t have done it with out the team at Resonance.

They are true professionals, combining creativity and their knowledge of getting headlines with workable ideas that translate to results. We’ve been very happy with their knowledgeable approach and enjoy working with the team. I doubt any other agency could have achieved this.”

Sean Jackson, CMO, Exasol