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B2B tech brands face a multitude of unique challenges, from generating quality leads to retaining customers.
The complexity of their products, technical understanding required by their audience, and the competitive nature of the B2B tech market make it crucial for marketers and sales reps to work together to develop strategies that overcome these challenges and achieve business goals.
Understanding these challenges and implementing the right solutions is key to success.
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We're the leading brand communications consultancy, dedicated to propelling your B2B technology business into tomorrow.
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It’s high time we acknowledge the elephant in the room in the B2B tech industry: branding. It’s not just about having a...
When you speak to your audience, what voice do they hear? For B2B tech businesses across the world, social media is a...
Welcome back to Wavelength. In this episode, Luke Farrugia, VP of Marketing at ScreenCloud, the market-leading...
Calling all chief marketing maestros and Analyst Relations enthusiasts. It's time to delve into the treasure trove of...
From deeptech AI companies, enterprise tech, and cyber security through to wearables and display technology.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch.