Whether you use a proactive or reactive ABM approach, analyst relations can support and boost your strategy. From third party endorsement in reports and conversations to account insights, you can and should be using your AR spend to deliver more for ABM.
WHAT ARE THE TOP FIVE THINGS YOU NEED TO KNOW ABOUT THE IT BUYING JOURNEY?
Resonance’s research found that IT buyers are bewildered by the volume of information they are navigating.
IN THE WORLD OF THE CHAOTIC BUYER, ANALYSTS HAVE MORE INFLUENCE OVER BUYING DECISIONS THAN EVER.
Developing an AR strategy can be a daunting task. How and where do you go to develop a programme that aligns with your objectives and
TRYING TO NAVIGATE THE COMMS, MARKETING, AND SALES PLAYBOOK DURING THIS UNPRECEDENTED TIME? Hear from:
THE B2B BUYING JOURNEY HAS CHANGED
The B2B buying journey has changed. Buyers now have all the information they desire at their fingertips – search engines, social media, analyst reports, media and other digital channels. Buyers now independently research solutions to their problems.
