Research and guides.
Our library brings together surveys we've run and data from Agentcy, alongside practical guides for the people who run communications at B2B technology companies.
What AI reads before it recommends
Which pages and content types ChatGPT, Gemini and Perplexity cite when B2B tech buyers ask for advice, from over 1.3 million AI citations.
Earned media in the age of AI answers
Which publications the AI assistants cite for B2B tech, and why trade and specialist titles lead when buyers are choosing.
What AI gets wrong about B2B tech brands
We checked almost 50,000 AI answers against the facts to find the most common mistakes, and whether they start on your site or someone else's.
The AIIM Framework
Score the industry analysts in your market on influence, impact and market buy-in, and spend your time on the ones who move buyers.
UK B2B Tech PR AI Visibility Index
Which UK B2B tech PR agencies ChatGPT, Gemini, Perplexity, Grok and Google recommend, measured every week on the same 86 questions.
The Early-Stage Cybersecurity PR Playbook
A guide for security start-ups building a reputation in their category, covering launch timing, funding announcements, analyst relations and technical messaging.
Influencer Relations Has Grown Up
What 100 senior B2B marketers told us about influencer relations, and why it now belongs in the PR programme.
The State of Comms 2025
What keeps 100 communications and marketing leaders awake at night, and how they are responding.
Develop a Compelling Messaging Framework
A practical framework for messaging that still holds up once buyers and journalists start asking hard questions.
Optimise Ranking Report RFIs
How to answer analyst RFIs so your submission earns the position your business deserves.
AR Pulse Report
What 100 analyst relations professionals told us about how their work is changing and what they plan to do about it.
Need evidence the market does not have yet?
Agentcy Research turns a research question into a publishable report, with verified B2B respondents and analysis you can stand behind.
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