Elevating StructureFlow’s profile in the legal industry and beyond

CLIENT OVERVIEW

StructureFlow helps leading organisations, such as Magic Circle Firms, worldwide mitigate risk and optimise efficiency through intelligence visual modelling. 

CHALLENGE

StructureFlow secured a USD 3.5 million pre-series A funding round – bringing its total seed funding an impressive USD 8 million. The client wanted to use this funding to elevate its credibility and visibility amongst its target audience, with the help of Resonance’s media relations and technological expertise.

EXECUTION

Resonance devised a short-term PR strategy to drive coverage of StructureFlow’s funding round and elevate their profile to industries needing their help to structure and execute the world’s transactions.

Results

• Media activity resulted in 273,951 estimated coverage views and an average circulation of 15,458,207.
• Established Tim Follett, CEO of StructureFlow, as a leader in the legal-tech space by securing three interviews across the legal and tech press in the UK and the US. Interviews include TechCrunch, LawSites and Legal Futures.
• Secured 17 pieces of coverage across the tech, legal and business press in the UK, EU and US, with over 11 per cent of coverage being in Tier 1 press.
• PR outreach and media coverage created inbound interest from Magic Circle firms for StructureFlow.
• Generated media interest in StructureFlow from leading publications such as the Evening Standard and Reuters.