CASE STUDY: Motif iOS launch
Launch iOS app across Europe
Drive traffic and app downloads
- Improve awareness and reputation above competitors
coverage: mac Life, Mac Format, vogue, techradar, macwelt, telegraph, Hello!, Daily Mirror
The product launch introduced key journalists across the mac and photography press to the iOS app with a series of meetings. To ensure greater brand awareness among general iOS consumers, Resonance launched a travel photography campaign. We created an algorithm to analyse hashtags across Instagram and identified the most photographed tourist locations across the globe. This generated a huge amount of interest from our target consumer lifestyle press across Europe.