CASE STUDY: Motif iOS launch
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Launch iOS app across Europe
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Drive traffic and app downloads
- Improve awareness and reputation above competitors
coverage: mac Life, Mac Format, vogue, techradar, macwelt, telegraph, Hello!, Daily Mirror
The product launch introduced key journalists across the mac and photography press to the iOS app with a series of meetings. To ensure greater brand awareness among general iOS consumers, Resonance launched a travel photography campaign. We created an algorithm to analyse hashtags across Instagram and identified the most photographed tourist locations across the globe. This generated a huge amount of interest from our target consumer lifestyle press across Europe.
“Resonance is our European PR partner, managing public relations and strategy across Europe in 5 languages. Resonance has not only achieved great coverage results that have led to revenue, but the way they manage and coordinate all the important European territories and recap their activity for Motif has taken away a lot of my administrative pain. With Resonance, Motif has one point of contact for all European activity which has been a great help in my role coordinating global PR.”
David Soberman Global Director of Growth Marketing at Motif, an RR Donnelley Company