international broadcast

137 pieces of coverage

 

CASE STUDY: the register rocket

  • Awareness

  • Drive traffic and generate interest
  • Reputation

coverage: 2.5 minute segment on CNN, BBC Click, daily mirror, The sun, The times, bloomberg

When we came across The Register’s idea to send a 3D printed rocket to the stratosphere, we jumped on the sponsorship opportunity. We’d recently launched in-memory analytic database company, EXASOL to the UK and we were on the hunt for creative ways to help raise brand awareness.

We approached The Register to be a partner and secured EXASOL’s logo on the nose of the rocket, present in all photo and video opportunities.

We transformed the launch beers at The Register’s offices into a bit of a press soiree with over 30 journalists attending throughout the shindig. 

You can read more about it here.

 

“The terrifyingly efficient PR operatives acting on behalf of the main launch sponsors Exasol – home of the world's fastest analytical database – arranged a swift press call...

Register Rocket