CASE STUDY: the register rocket
- Drive traffic and generate interest
coverage: 2.5 minute segment on CNN, BBC Click, daily mirror, The sun, The times, bloomberg
When we came across The Register’s idea to send a 3D printed rocket to the stratosphere, we jumped on the sponsorship opportunity. We’d recently launched in-memory analytic database company, EXASOL to the UK and we were on the hunt for creative ways to help raise brand awareness.
We approached The Register to be a partner and secured EXASOL’s logo on the nose of the rocket, present in all photo and video opportunities.
We transformed the launch beers at The Register’s offices into a bit of a press soiree with over 30 journalists attending throughout the shindig.
You can read more about it here.