Case study · Acquisition · FE fundinfo
An acquisition told as a growth story. 32 pieces of coverage, from Frankfurter Allgemeine Zeitung to Finextra.
FE fundinfo was acquiring Dericon, a fintech in Germany's wealth management industry, and needed the news to reach tier one business press in the UK and DACH, beyond the fintech and fund circles that would cover it anyway. The team framed the deal as part of a wider growth story and ran phased pitching with regional teams in Germany.
32pieces of coverage, including Frankfurter Allgemeine Zeitung and Yahoo Finance
7thacquisition for FE fundinfo since 2021, a thread in the story
50m+customers in the Sparkassen public bank network the deal linked FE fundinfo clients to
What happened
From exclusive to go-live
- PlanningGoals, target titles and timeline agreed with FE fundinfo, and every team briefed on angles
- ExclusiveThe story is offered first as an exclusive
- EmbargoEmbargoed outreach to wider media in the run-up to go-live
- Go-liveThe announcement goes live. Coverage reaches 32 pieces
Bigger than the deal
More than an acquisition
The deal linked FE fundinfo clients to the Sparkassen group, one of Germany's largest distribution channels for asset managers. The team also tied it to FE fundinfo's seventh acquisition since 2021 and its vision of connecting investment product information and asset managers with distribution networks.
Local teams for local press
Regional teams in Germany pitched the story to tier one media there. FE fundinfo's own teams shared the release in other markets, such as Luxembourg, working to the same plan.
32 pieces of coverage
Key titles included Frankfurter Allgemeine Zeitung, Yahoo Finance, Citywire Deutschland, Finextra, Private Banker International and The Paypers.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.