Case study · Programme · Ensono
More than 100 placements a year, every one on the target list.
Ensono, a hybrid IT services provider, works on complex technical subjects in a crowded market, and needed PR that supported marketing and sales. From 2017 the team made those subjects accessible through storytelling, built relationships with journalists and analysts, and kept a steady thought leadership calendar.
100+media placements a year on the agreed target list, consistently above target
2017the year the partnership began
Built as a programme
Complex subjects, made simple
Case studies and analogies made sophisticated technical concepts accessible to journalists and a general audience. A thought leadership calendar kept up a steady stream of content, speaking slots, webinars and events.
Built around the sales funnel
Integrated campaigns matched content to each stage of the funnel. The Microsoft 365 and SAP on Azure campaigns drove strong media engagement, and the Speak Up campaign on diversity was widely covered in top outlets.
Top-tier titles, counted strictly
More than 100 placements a year, counting only titles on the agreed target list. Coverage included The Independent, Reuters, The Times, The Mirror, City AM, Yahoo News and Computer Weekly, alongside multiple industry awards.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.
Placement counts include only titles on the agreed target list of publications, syndications and wire.