Case study · Programme · Boost.ai
67 articles in the first ten months, 45% of them in target fintech titles.
Boost.ai had strong customers in its home market of Norway and wanted to break into larger European markets. Resonance paired its banking and insurance case studies with thought leadership on conversational AI in finance, backed by a steady flow of news.
67articles in the first ten months
7verticals covered, from CX to business titles
45%of coverage in target fintech titles
The coverage
Boost.ai
Conversational AI for banking and insurance
Proof first, then opinion
Nordic wins, told for new markets
Case studies from banking and insurance customers showed what Boost.ai's virtual agents already delivered. They sat within a steady run of press releases covering a new CEO, customer stories and strategic partners.
Ready when ChatGPT arrived
As ChatGPT took off, Resonance positioned Boost.ai as having the domain expertise to explain what large language models and generative AI mean for chatbots.
In the titles its buyers read
Coverage ran in The Banker, Finextra, Verdict and BetaNews. Tulika Dhawan, Director of Marketing, said Resonance had been an invaluable partner in Boost.ai's expansion into the UK market.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.