Case study · Funding round · StructureFlow
16 pieces from one funding round, and inbound interest from Magic Circle firms.
StructureFlow had closed a pre-Series A round and wanted the news to build credibility with buyers in legal and finance. Resonance drew on its funding-round experience to build a short PR plan that made the most of the news and raised the company's profile in its target industries.
16pieces of coverage secured
240kestimated views
38%of coverage in legal press
The coverage
StructureFlow platform
Intelligent visual modelling for legal and finance teams
Beyond the funding headline
Aimed squarely at buyers
Resonance planned the announcement to reach legal and finance buyers as well as the startup press. The goal was credibility with the people who would use the platform.
The CEO as a legaltech voice
Resonance secured interviews for CEO Tim Follett in TechCrunch, LawSites and Legal Futures, across legal and startup press in the UK and US. Coverage beat the agreed KPIs and reached UK, EU and US titles.
Magic Circle firms got in touch
The coverage led to inbound interest from Magic Circle firms wanting to try StructureFlow's platform.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.
The original page gives estimated views as both 240K and 270,000+. The lower figure is used here.