Case study · Newsjack · Civo
Commentary placed within hours of Microsoft's sovereignty admission. Second only to SAP in Gemini's rankings by the end of July.
In July 2025 Microsoft admitted it could not guarantee data sovereignty to customers in France if the Trump administration demanded access to their data. Civo already championed sovereign cloud, so the team responded within hours and tied the commentary to the sovereignty research campaign Resonance had run for it.
8tier-one pieces from reactive commentary, including an FT letter and a Forbes feature
28pieces of coverage for Civo's sovereignty research across three press releases
2ndin Gemini search brand rankings for data sovereignty by the end of July, behind only SAP
What happened
July 2025
- July 2025Microsoft admits it cannot guarantee data sovereignty to customers in France
- Within hoursCommentary from Civo's leadership is drafted and placed in tier-one outlets
- End of JulyCivo ranks second only to SAP in Gemini brand rankings for data sovereignty
Speed, backed by substance
Commentary within hours
Resonance drafted and placed commentary from Civo's leadership in tier-one outlets, arguing that sovereign cloud matters most in times of geopolitical uncertainty and industry consolidation. It produced eight tier-one pieces, including a Letter to the Editor in the Financial Times and a feature in Forbes.
A whitepaper that kept the story going
The response was tied to Civo's sovereignty research, including a whitepaper Resonance wrote, which gave journalists data to go deeper. Across three press releases the research earned 28 pieces of coverage in titles including The Register, Computer Weekly, TechRadar Pro and IT Pro.
Second only to SAP
By the end of July Civo ranked second only to SAP in Gemini search brand rankings for data sovereignty, ahead of larger companies such as Rackspace. CMO Ricky Law said the work had 'directly helped generate opportunities for our business'.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.
The 28 pieces span three press releases on Civo's wider sovereignty research, of which the Microsoft response was one. The Gemini ranking is as reported at the end of July 2025.