Case study · Newsjack · EasyDMARC
Google and Yahoo tightened their email rules. EasyDMARC turned it into over 20 pieces of global coverage.
Email authentication and DNS records are a niche subject, and EasyDMARC needed coverage in several regions at once. When Google and Yahoo announced changes to their email policies, the team led with thought leadership in technology, security and channel titles across the UK, US, Germany, Australia and New Zealand, then widened to interviews as the story grew.
20+pieces of national and tier one industry coverage worldwide
5thought leadership opportunities with leading tech, security and channel titles
2pieces of coverage in Forbes
From specialist titles to Forbes
Starting with the specialists
The campaign opened with titles that IT decision makers trust. It produced opportunities with five of them, including Computer Weekly, TechRadar Pro, Dark Reading and Help Net Security.
Forbes, twice
As the topic gained traction, the work moved into interviews and commentary with larger titles. That meant two pieces in Forbes, interviews with IT Brew and eChannel News, and features in Dark Reading and Beta News.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.
Written in April 2024 while the campaign was still running, so the coverage count was then still growing.