Case study · Programme · Iterable
157 pieces of coverage in nearly two years. 48 of them tier one.
After a $60 million Series D, Iterable wanted to grow in EMEA and needed visibility for its brand and customers in a crowded UK market. Over nearly two years the team ran campaigns around key announcements, alongside newsjacking and research.
157pieces of media coverage
48tier one placements
$60mSeries D that set up the push into EMEA
News, sales and research
In the national conversation
Commentary on the news put Iterable into national stories, with quotes in Business Insider, City AM and Internet Retailing. The team also aimed newsjacking at companies on Iterable's prospect list, so coverage supported sales.
Research that travelled
A CMO survey run with Iterable earned coverage in Forbes, Marketing Week and City AM. A wider data-led approach put Iterable's research in YouGov, Marketing Week and Marketing Tech.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.