Case study · Research launch · Howspace
A survey of over 3,000 workers became 22 pieces of coverage, beating the project's KPIs.
Howspace, an AI-powered collaboration platform, wanted top-tier coverage that carried its key messages and built its standing in collaborative impact. The team proposed independent research, designed and analysed the survey, and turned the findings into headlines and three press releases for global outreach.
22pieces of coverage, beating the project's KPIs
45%+of that coverage in tier one press
3,000+survey respondents across 7 countries and 15 industries
Research first, then the story
A survey built for headlines
The survey went to the heart of workers' concerns, with over 3,000 respondents across seven countries and 15 industries. The findings became a set of key headlines and three press releases on the issues facing the global workforce.
Aimed at tier one workplace titles
Global outreach targeted workplace-focused media. Coverage landed in HR, technology, business, healthcare and education press in the UK and US, with total circulation above 13,520,135 and an average of 614,552 per piece.
Analysts and Inc Magazine
Howspace built relationships with targeted analysts at Forrester and IDC. Inc Magazine used the report as evidence in an industry piece, reaching a monthly audience of 12,300,000.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.