Case study · Funding round · LatticeFlow
A $12m Series A, 16 pieces of coverage and a live interview on Sky News.
LatticeFlow, whose platform finds and fixes data and model issues in AI, had closed a $12 million Series A as more companies put computer vision models to work at scale. The team shaped the story, pitched it to AI, technology and business journalists and set up interviews to put the founders forward as leaders in the field.
16pieces of coverage for the funding round
14.1munique monthly visitors at TechCrunch, home of the lead story
$12mSeries A behind the announcement
The coverage
Sky News · Ian King Live
Live interview with founder Petar Tsankov
From funding news to live broadcast
The lead story
TechCrunch covered the round, followed by Enterprise AI, Datanami and Silicon Canals. Further articles ran in business, fintech and AI titles, including AI Business.
The founder on air
Founder Petar Tsankov joined Ian King Live to talk about the platform, putting him forward as an innovator in AI.
Story first, then the pitch
The team helped build the messaging and storyline, wrote the press materials and pitched specialist and business journalists. Thought leadership and newsjacking kept LatticeFlow in wider AI conversations.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.