Case study · Event · NTT DATA
A live Sky News interview from St Andrews, and over 12 million in media circulation for the 150th Open.
As a longstanding sponsor and IT provider to The Open, NTT DATA wanted the historic 150th Championship at St Andrews to show the value of the partnership and how its technology supported fans. Resonance built a content, PR and social plan to position NTT DATA as a leader in using data to transform the fan experience.
12m+total media circulation (UMV), including a live Sky News interview
4key EMEA journalists hosted on site
28LinkedIn posts to drive the online conversation
The coverage
Sky News · Day two of the 150th Open
Live interview at The NTT DATA Wall
From St Andrews to the studio
A full kit for the Championship
Resonance produced landing page materials, press releases, a media alert, an eBook and blog posts. 28 LinkedIn posts carried the story on social.
Briefed in Europe, hosted on site
A virtual media briefing showed NTT DATA's innovations to journalists across Europe. Four key EMEA journalists joined on-site engagements.
Live on Sky News
Total media circulation passed 12 million UMV, including a live Sky News interview at The NTT DATA Wall.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.
The campaign ran for the 150th Open at St Andrews in 2022. Circulation is given in UMV as reported on the old page.