Case study · Event · OpenUK
Thirty journalists at the conference. More than 50 pieces of coverage, up on last year's 48.
OpenUK wanted its 2024 conference to beat the previous year's 48 pieces of coverage and to bring national media through the door. The team drew the strongest stories from 208 speakers for tier one media, tied OpenUK to live policy debates and brought in media partners to help sell tickets.
30journalists attended, including POLITICO, CityAM and The Telegraph
50+pieces of coverage, against 48 the year before
800+attendees from tech, government and academia
The coverage
State of OpenCon 24 · The Brewery, London
6 to 7 February 2024
What happened
The run-up to 6 and 7 February 2024
- Run-upOpenUK joins live debates such as the House of Lords consultation on large language models
- Run-upMedia partners Computing, VMBlog, Linux Magazine and Software Defined Talk promote the event
- 6 to 7 Feb208 speakers and over 800 attendees at The Brewery, London
- On site30 journalists attend, including POLITICO, CityAM and The Telegraph
- ResultMore than 50 pieces of coverage, beating last year's 48
Bringing the submarine to the surface
The best of 208 speakers
OpenUK calls open source the submarine under the UK digital economy. The team picked out key speakers and organisations, from established names to emerging innovators, and shaped their stories for tier one media.
Topical before the doors opened
Commentary on trending debates, including the House of Lords consultation on large language models, raised awareness and secured coverage. Media partners helped drive ticket sales.
A busy press office
The press office handled a steady stream of interviews and enquiries while hosting 30 journalists across the conference.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.
OpenUK's CEO puts the total at over 61 pieces of press and five podcasts across partners and speakers. The figure of more than 50 is Resonance's own count.