Case study · Programme · The National Museum of Computing
300 pieces of coverage and 21 TV and radio interviews in two years.
TNMOC, home to the world's largest collection of working historic computers, depends on a steady flow of visitors. Resonance built news around its people, anniversaries and machines to raise the museum's profile in the press.
300pieces of coverage over two years
21TV and radio interviews over two years
80years of computing history the museum represents
The coverage
ITV News · ZX Spectrum 40th anniversary
TV coverage alongside BBC News and The Register
Three stories from the collection
Eben and Liz Upton join the museum
Resonance worked with the Uptons and the Raspberry Pi Foundation to announce their honorary fellowships. The story tied the museum to a computer that has sold over 45 million units in ten years.
A birthday that made the news
The museum marked 40 years of Britain's best-selling microcomputer with an event featuring hardware designer Richard Altwasser, software designer Steve Vickers and Crispin Sinclair. It drew a strong piece in The Register and TV coverage on ITV News and BBC News.
Turing's Bombe, brought to life
The new £50 note carries drawings of the Turing-Welchman Bombe, and the museum has the only working machine. Resonance worked with the Snapchat and Bank of England comms teams to launch the note and its augmented reality lens at the museum, and with Sir Dermot Turing on media opportunities.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.