Recent Blog Posts

A few Tips on creating a successful Inbound Strategy

A successful inbound strategy requires businesses to have personalised and genuinely helpful interactions with buyers. In the era of the informed buyer, and at a time where people face […]

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Why Buyer Personas are important to successful inbound marketing

Inbound marketing is a methodology that is designed to draw potential customers in by propagating a human and empathetic vision of marketing. By creating valuable content, services and […]

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How to Use Inbound Marketing to Source Leads when Options are Limited

This year, sales and marketing teams across the globe must begin to embrace change as the pandemic impacts their ability to source quality leads.  

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Data in Marketing: Advertising and the Beginnings of Digital Marketing

Data in Marketing Series: I was at a client office a year or two ago as one of the sales team was recounting a recent prospect meeting. In his enthusiastic salesmanship of their product, a […]

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The Rise of Inbound Marketing in an Increasingly Data Centric World

Data is everywhere, and each of us is a goldmine of it just waiting to be harnessed. Whether it’s Instagram, ASOS or even the GPS on your phone, your data is being collected all the time – and […]

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Eight Ways AI Will Change PR

Every sector and profession is being disrupted by technology. PR has not been left behind – to an extent. We changed gear from print to digital; our toolkit to reach our target audiences widened […]

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How to use Data Storytelling

In recent years there's been a quiet shift within journalism. Amidst a widespread tightening of the belts within editorial teams there is one corner which is still growing: data journalism. It's […]

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High Frequency Economic Data takes centre stage as we try to understand the economic recovery

There’s a problem with official statistics from the ONS – it’s too slow. Important economic data is published monthly but the data lags by about six weeks. The most recent current GDP data, […]

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Remote working: a beginner’s guide

For everyone around the world, 2020 is turning into a bit of a rollercoaster ride. For me, the year began full of excitement as I started my new job and career in PR at Resonance. Building on my […]

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5 ways to succeed at data storytelling

We have become a nation obsessed with data. We wait for daily stats and facts about coronavirus, looking for signs that the data is improving so the current lockdown will end. Data will be our […]

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