Welcome to our series examining the way the B2B technology buying journey has changed.
The Informed Buyer Series: Changes in the B2B Technology Buying Journey and Your Path to Success
4 tips to ace media relations
Media relations is one of the core pillars of Public Relations. It’s all well and good writing an engaging press release or undertaking an insightful research campaign, but if you can’t articulate […]
The rise of #techforgood and what it means for businesses
Many companies are beginning to consider the impact their technology solutions have on the world around them. Customers are no longer satisfied with tech for tech’s sake, and are looking for […]
What next for open banking after Brexit?
Two prime ministers and two general elections later, the United Kingdom left the European Union on 31 January 2020. After years of political uncertainty about the nation’s future, the first step […]
Why the way we measure PR needs to change
In the digital era, the measurement of PR needs to change. While AVE is no longer an accepted measurement, the impact of B2B tech PR is still undervalued because as an industry – in a data-driven […]