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For The Challengers. The Rebels. The Innovators.


Public Relations
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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

3 min read

What is Analyst Relations, and Why Should You Care? with Nadia Nizar and Claire Williamson

What is Analyst Relations, and Why Should You Care? with Nadia Nizar and Claire Williamson

Does your go-to-market strategy feel a little flat? Like it's not landing with your target customers the way you want it to?

Often, your customers, investors, and competitors will be merrily chatting away about their purchase decisions and how they see your brand - but not to you. Instead, they'll be chatting to analysts at firms like Forrester, Gartner, and IDC. That's where the fine art of analyst relations (AR) comes into play.

We recently hosted a podcast with analyst relations experts and co-chairs of the PRCA AR Council, Nadia Nizar and Claire Williamson. Nadia is Senior Director of Corporate Communications at SS&C Blue Prism, and Claire is the founder and Managing Director of Resonance - so they have, you might say, been there and done that when it comes to AR.

Together, we discussed the role analyst relations plays in positioning your brand - and why senior marketing professionals should care. Here are some of the top insights from their discussion:


What is Analyst Relations? (02:30)

Analyst relations helps companies learn about industry trends, gain insights from customers and competitors, and position themselves strategically in the market. Engaging with analysts provides an outside perspective to help companies make better business decisions.

CMOs and senior marketing professionals can use AR to optimise messaging, campaigns, and content to make sure they're resonating with customers and prospects. If done right, AR can help you nail your go-to-market strategy. It's easy to get caught in a bubble - but analysts will set you straight and help you speak your customers' language. 



You must set clear goals and metrics when working with analyst firms to properly evaluate the impact of the relationship and ensure accountability on both sides. Measurement is key if you want to optimise your engagement with analysts over time and make the most of your AR spend


Choosing the Right Analyst Firms (15:25)

Companies should select analyst firms based on their goals and objectives. Firms that specialise in certain industries or geographic regions can provide more targeted insights. It's important to work with a variety of analysts to get different perspectives into messaging, perception, and brand voice.


running perception audits (29:35)

Marketers can use analysts to understand how a brand is viewed versus competitors through customer surveys. Claire  shares an example of a client that conducted perception surveys of customers and prospects with the help of analysts to identify which small tweaks could influence purchase decisions.


workshopping your brand storytelling (34:51)

Analysts can help companies understand how they are perceived in the market versus competitors. Working with analysts on perception audits and brand messaging helps optimize a company's positioning. Their insights also strengthen content, campaigns and sales enablement. 

However, breaking down complex research reports into plain English can be a monumental marketing challenge. 


Staying Ahead of Technology Trends (38:22)

Analysts provide guidance on emerging technologies by helping to validate solutions and use cases. Companies that engage analysts are better equipped to adapt to changing market conditions and stay ahead of competitors.

If you're struggling to lift your ABM approach into a pipeline of new leads, find out how analyst relations can supercharge your ABM strategy.

Interested in finding out more about Analyst Relations?

Head over to our Definitive Guide to Analyst Relations and uncover all the information you need to know about Analyst Relations:

Top Tips for Analyst Relations

Before you embark on your analyst relations journey, remember: not all analyst firms are the same, and not all are worth it, so consider the following:

  • What is your business strategy?
  • What is your product play (innovation, strategy, etc)?
  • What is the influence of the analyst firm on your target audience(s)?
  • How will you use the reports? For example, brand awareness, demand generation, RFPs, investors, etc.
  • Do you have a relationship with the analyst firm? If so, why and in what capacity?
  • Get your account managers to work it for you. If they don’t, get a new one.
  • Are you ready to commit money, time and resources? It’s not just about the money. It's about how you activate the investment.


And that was our 25th episode! This is a very special edition of Wavelength, and we hope you enjoyed it. Stay tuned for our next episode. If you'd like to be featured on an upcoming episode, get in touch with us today.


Where can I find Wavelength?

Wavelength is available on all major podcast platforms - choose your preferred platform:

Listen on Spotify 

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