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For The Challengers. The Rebels. The Innovators.


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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

3 min read

How to Use Analyst Relations to Nail Your Go to Market Strategy

How to Use Analyst Relations to Nail Your Go to Market Strategy

In the high-stakes world of marketing, there's no room for ambiguity. The battlefield is rife with competitors vying for consumer attention. As a CMO, your arsenal needs to be primed and ready. The most potent weapon? A finely honed go-to-market (GTM) strategy.

Your GTM strategy is your battle plan - your blueprint for success. It's what differentiates you from the pack, helps you target with precision, optimises your resources, mitigates risk, and propels your performance. But there's a secret weapon that can supercharge your GTM strategy - Analyst Relations.

Interested in finding out more about Analyst Relations (AR)?

Head over to our Definitive Guide to Analyst Relations and uncover all the information you need to know about Analyst Relations:


Why you need a well-defined go-to-market (GTM) strategy 

In a tight market, where competition is fierce, having a well-defined go-to-market strategy becomes even more critical. Here are some reasons why:

  1. Differentiation: It can be difficult to stand out from the competition. A well-defined go-to-market strategy helps a company differentiate itself and establish a unique position in the market. By identifying key value propositions and differentiators, a company can better target potential customers and increase the chances of success.

  2. A targeted approach: It's essential to target the right customers with the right message at the right time. A go-to-market strategy helps a company focus its marketing and sales efforts on the most effective channels and customer segments. This can help reduce costs and improve the return on investment for marketing and sales efforts.

  3. Resource optimisation: Resources can be scarce. A go-to-market strategy helps a company optimise its resources by focusing on the most effective marketing and sales channels. This can help reduce costs and improve the return on investment for marketing and sales efforts.

  4. Risk mitigation: The risks associated with launching a new product or service are higher. A go-to-market strategy can help a company mitigate risks by conducting market research and developing a detailed plan. This can help identify potential risks and develop contingency plans to address them.

Improved performance: Competition is fierce and success can be hard to come by. A go-to-market strategy can help a company achieve better performance by establishing clear goals and metrics for success. This can help align the organization around a common objective and improve overall performance.

By developing a strong go-to-market strategy, you can increase your company's chance of success and thrive in a competitive market. Beware, sometimes your customers and investors will be chatting merrily about their purchase decisions and thoughts about your brand - but not to you. 


What’s Analyst Relations Got to Do with It?

Analyst relations - whether through an agency, consultancy, or in-house team - can play a crucial role in developing and refining your go-to-market strategy. Here’s how analyst relations to help you:

  1. Understand your market: Analysts are experts in your industry and can provide valuable insights into market trends, competitive landscape, and customer behaviour. By engaging with analysts, you can gain a deeper understanding of the market and tailor your go-to-market strategy accordingly.

  2. Refine your messaging: Analysts can help you refine your messaging and positioning by providing feedback on your product or service. They can also help you identify key differentiators and value propositions that will resonate with your target audience.

  3. Build credibility: Analysts can help you build credibility and establish your company as a thought leader in your industry. By working with analysts, you can gain third-party validation and leverage their reputation and influence to enhance your own.

  4. Identify opportunities: Analysts can help you identify new opportunities for growth and expansion. By understanding market trends and customer needs, you can identify areas where you can differentiate yourself and create new products or services that meet customer needs.

  5. Develop partnerships: Analysts can also help you identify potential partners and collaborators. By understanding the competitive landscape and market dynamics, you can identify companies that share your vision and values and can help you achieve your goals.


Here at Resonance, we help our clients to run successful analyst relations programmes. A key part of every AR programme we run is to support our clients to gather insights from analysts for successful strategies. Get more advice on how you can work with analysts to nail your GTM here.