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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

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Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Analyst Relations: It’s all about the top right

Analyst Relations: It’s all about the top right

In my last blog I took a look at demystifying analyst relations (AR). It is no longer the dark art it used to be portrayed as and like many other marketing activities, it requires nurturing and a long-term focus for success. The most astute companies understand that AR can help company growth. 

While many companies understand the benefits of a long-term strategy, AR programmes can be at odds with quarterly driven sales strategies. When reviewing analyst relations with senior executives, there is one universal question you need to answer: how do I measure and prove my AR programmes’ success? 

One way of doing this is the phenomenon of the top right: the leader section in the Forrester Wave, Everest PEAK Matrix and Gartner Magic Quadrant. Some companies have pinned their AR strategy success to the top right alone. In all the years I have worked with global organisations, I would say that in the last ten the top right has become even more pertinent. So with that in mind, below are some key components of success to get your organisation to that top right.

The tick list to success

  • Understanding your business - It is important to understand what the business goals of your organisation are and what the company is trying to achieve in the short, medium and long term.
  • Identify the right analysts who author the reports – whether that be regional, global or local
  • Tier the analysts – which reports are the most relevant to meet your objectives
  • Keep informed of the major reports to participate e.g. Forrester Wave, Gartner Magic Quadrant, Everest PEAK Matrix – make friends with the relevant account managers / firms!
  • Set expectations – it may take several attempts (approx 2-4 years) to become a leader
  • Make sure you have senior executive buy-in from the absolute start of the process
  • Qualification process – does your organisation actually meet the participation criteria? If not a majority of them, is there any point participating?
  • Allocate people for the various tasks and make sure they stick to them (set up a RACI) – more often than not, a significant amount of information is required to participate in these reports, so make sure the people know what their responsibilities are (and do them!)
  • Present the right information in the correct format to analysts – how you speak internally may not be the same to the industry at large. Know the report language, and analysts language inside out.
  • Management of briefing schedule – make sure you have the right stakeholders presenting when it comes to the formal vendor briefing
  • Rehearse, rehearse and then rehearse again – make sure your spokespeople and your content meet the analyst’s requirements and can be said in 50 minutes for the one-hour vendor briefing (you always want time for questions)
  • Feedback – once the report is out and whether or not you’re a leader it is always important to understand how you need to maintain that status, or what good looks like

Need more help in reaching the top right?

These are just some of the components to success, because as previously mentioned, this is about the long game; building strong and trusted relationships with analysts and taking them on your organisation’s journey with you. Here at Resonance, we know the effort and commitment needed to get to the top right and have senior experts that have enabled organisations to achieve their goals.

If you would like to know more about gaining the keys to your own organisation’s success, then feel free to send me an email ( or give me a call on +44 (0) 208 819 3170.