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Empowering Aiven’s growth trajectory

C-1

Supported comms expansion into

new regions

C-2

Tier one

coverage account for 58% of total

C-3

total circulation of coverage of

1.02 billion

C-4

Journalist relations

built with C-Suite and

key target media

Client overview

Aiven make data infrastructure simple through its fully managed, open source cloud data platform.

CHALLENGE

Resonance started working with Aiven when the company raised $100 million in its Series C, bringing the total company valuation to $800 million. With this growth trajectory continuing, Resonance was tasked with positioning Aiven as an organisation that embodies the spirit of open source, as well as experts on data infrastructure, developer advocacy, remote working and wellbeing.

Execution

Resonance devised a campaign based PR strategy, tailored to tier one media and building Aiven’s extensive thought leadership bench as prominent figures in UK tech media.

Results

  • Media activity resulted in a total circulation of coverage of 1.02 billion
  • Tier one coverage account for 58% of total
  • Lead spokespeople established as industry voice on start up trends, funding, HR and wellbeing, DevRel and non-proprietary code
  • Journalist relations built with C-Suite with key target media at The Register, TechCrunch, VentureBeat and Sifted
  • Supported Aiven’s comms expansion into new region: APAC and DACH