AI policy
AI is part of how we work. This is how we use it: what it touches, what it never touches, and who is accountable for what goes out.
Our commitment
AI has emerged as a powerful tool within the communications and marketing industries. At Resonance we recognise the potential of AI to drive efficiencies, catalyse innovation and improve what we offer clients.
With the power of AI comes the responsibility of using it ethically and fairly. This policy sets out our commitment to upholding the highest standards of AI application and transparency in our work. It reflects the guidance set out in the PRCA's green paper on AI in public relations.
Client confidentiality and data privacy
We protect the confidentiality of our clients at all times, and the AI tools we use are no different from any other tool in that respect. We only use PR tools that protect client confidentiality and meet rigorous data privacy rules.
We do not enter confidential client information into free AI tools where our prompts or the data we upload could be compromised. We only use AI tools where that data is protected.
Transparency in content creation
We use AI to help us in the process of content creation. We have found it useful for content ideation, writing social posts, writing metadata and summarising long-form content.
No content is sent to a client without first being checked and refined by a member of the team. AI is an enabler of good work. The judgement, craft and relationships the work depends on stay with our people.
Commitment to accuracy
Where AI tools are used for research, we verify and confirm the details of any information obtained from them before it is used.
The same standard applies to anything we publish on behalf of a client: a claim is checked against its source, and a number is checked against the data behind it.
Fair, reliable and explainable AI
We promote diversity and inclusion by being alert to the biases carried in AI-generated prompts and output. We use diverse perspectives within the team to review prompts and content created with generative AI, so that bias is not overlooked or shared externally.
Where AI has shaped our thinking on a piece of work, we are open with clients about how it was used.
AI in our own platform
Agentcy, the PR Operations platform behind our programmes, applies the same principles. It drafts, monitors and analyses, and people decide. Nothing is pitched, sent or published without a person approving it, and every AI-drafted piece of work is reviewed before a client sees it.
If you have a question about how we use AI on your account, ask us. We would rather explain it than have you guess.
If you have a question about how we use AI, or about anything in this policy, email ai-policy@resonancecrowd.com.