What B2B tech PR costs in the UK
B2B tech PR in the UK can cost anything from a few hundred pounds a month to more than £25,000, depending on who does the work and how much of it there is. This page sets out what the money buys at each level and where Resonance sits in that range.
Talk to us about your briefWhat the UK market charges.
Retained B2B technology PR in the UK starts at about £3,000 a month, which usually buys a freelancer or a very small team running a press office. Integrated programmes with senior people, analyst relations and several markets cost £25,000 a month or more, while most specialist agencies charge between £6,000 and £15,000.
Our entry point is lower because we built our own platform, Agentcy, so the first rung of the ladder is software and our people join as the brief grows. The five bands below show how clients usually buy the work as their needs grow.
Five ways to work with us.
- From £200
- Agentcy, self-serve. For £200 a month you get the platform that a PR programme can grow on, covering media, influencers, AI visibility and social in one place and measuring each against the competitors you name. You run it yourself and can bring us in whenever you need help, with no retainer and no minimum term.See Agentcy pricing →
- £2k–£3k
- Agentcy plus Resonance. This adds our people to the platform. A senior consultant reads the measurement with you, agrees the priorities and helps when a difficult moment comes up, which suits companies that want senior advice without paying for a full programme.
- From £5k
- The standard Resonance retainer. Most of our UK programmes start here. The retainer covers positioning and messaging, an active media relations programme, spokesperson support and measurement in Agentcy. We scope what goes into it from your brief and review it every quarter against the objectives we agree at the start.
- £6k+
- Higher-tier deliverables. Programmes grow when the brief does, adding work such as analyst relations, social and community, content production, inbound and HubSpot, campaigns or international support. We only add a discipline to the scope when one of your objectives needs it.
- Project
- One-off work. Some work is better bought as a project, such as a single announcement, a piece of original research through Agentcy Research, or an event held online or in person. We scope and price each project before you commit, and UK projects usually start at around £3,000 and rise with the deliverables.
We run programmes in the markets you sell into.
We price international work market by market, because a full launch in Germany takes far more effort than a single announcement in Singapore. Some markets only need a spokesperson who knows the local press, so tell us where you sell and we will scope the work for each of them.
- United States and North America
- Europe: Germany, France, Benelux, Spain, Italy and the Nordics
- Australia and New Zealand
- Latin and South America
- Middle East
- Asia: Japan, South Korea and Singapore
- Wider Asia Pacific
Why one quote comes in higher than another.
Who does the work. At Resonance the senior people who win the brief also run it, which costs more per hour than a junior team but usually less for each result you get.
Deliverables and agreed KPIs. The price depends on what we commit to produce and on the results we agree to be measured against. A programme judged on share of voice and influenced pipeline needs a different scope from one judged on a monthly list of deliverables.
How many markets. Covering several countries costs more than covering one, and the price also depends on whether each market needs a full programme or a single launch.
What gets produced. Research, content and social work all carry production costs that a media relations programme on its own can avoid.
How much strategy you need. A company that arrives with settled messaging can go straight to market. Many others want us to begin by analysing the market and their competitors, then build the positioning and messaging that the programme runs on. That early strategy work is often where much of the value lies, and it shapes how the first quarter is spent.
Frequently Asked Questions
How much does a B2B technology PR agency cost in the UK?
Retained B2B tech PR in the UK costs from about £3,000 a month for a small programme to £25,000 or more for senior, multi-market work, and most specialist agencies quote between £6,000 and £15,000. Resonance retainers typically start at £5,000 a month, depending on deliverables, and Agentcy, our own platform, starts at £200 a month on a self-serve basis.
What does a £5,000 a month tech PR retainer buy?
At Resonance, a programme at around £5,000 a month covers positioning and messaging, a working media relations programme in your trade and business press, spokesperson support, and measurement in Agentcy. Analyst relations, original research or a second market are usually scoped on top of that core programme.
Can you work with a budget under £2,000 a month?
Yes, through Agentcy, which costs £200 a month on a self-serve basis. It shows how ChatGPT, Gemini, Perplexity and Google's AI answers describe you against competitors you name, and it tracks your coverage. For £2,000 to £3,000 a month we add senior Resonance counsel on top of the platform.
What justifies a retainer of £15,000 a month or more?
A larger retainer pays for more scale and more senior time, for example several markets at once, analyst relations run as its own programme, original research, content and social production, campaigns and daily access to senior counsel. A brief that needs all of this is buying a bigger team, although the rate for each person stays the same.
Do you charge for projects as well as retainers?
Yes, we scope one-off announcements, press releases, original research through Agentcy Research and events as projects, and we price each one before you commit. UK projects usually start at around £3,000 and rise with the deliverables.
What makes one quote higher than another?
Mostly the seniority of the people on the account, whether analyst relations is in scope, how many markets you need, and whether research or content production sits inside the retainer. The other factor is your starting point, since a company with clear messaging and a spokesperson ready to go pays less than one that needs both built first.
Do you work outside the UK?
Yes, we run programmes in North America, Europe, Australia and New Zealand, Latin and South America, the Middle East and Asia Pacific, and we price the work market by market.
Worth reading next.
Our page on B2B tech PR in the UK covers where we started, which is still the largest part of what we do. It describes the work, who we do it for and typical briefs, with an honest list of other agencies worth talking to.
How we work explains our four disciplines and how we put a programme together.
Client stories shows what the work produced, with the numbers, across 22 published case studies.
Our sector pages are written for the buyers in each market, covering cybersecurity, fintech, SaaS, enterprise technology, professional and financial services and venture and portfolio.
Agentcy pricing covers the platform on its own, which starts at £200 a month.
Talk to us about your brief.
Tell us what you are trying to achieve and who you need to reach, and we will come back with what the work would involve and what it would cost.
Talk to us about your brief