What B2B tech PR costs in the UK
B2B tech PR in the UK starts at a few hundred pounds a month and runs past £25,000. Below, what the money buys at each level, and where we sit in it.
Talk to us about your briefWhat the UK market charges.
Retained B2B technology PR in the UK runs from about £3,000 a month, where a freelancer or a very small team works a press office, to £25,000 and above for integrated programmes with senior people, analyst relations and several markets. Most specialist agencies land between £6,000 and £15,000.
Ours starts lower. We built our own platform, so the first rung of the ladder is software, and people join as the brief grows. The five bands below are how the work gets bought.
Five ways to work with us.
- From £200
- Agentcy, self-serve. For £200 a month you get the platform your PR programme can grow on. It covers media, influencers, AI visibility and social in one place, measured against the competitors you name. Run it yourself, and bring us in when you want to. No retainer, no minimum term.See Agentcy pricing →
- £2k–£3k
- Agentcy plus Resonance. The platform, with our people behind it. You get the measurement and a senior consultant who reads it with you, sets the priorities and handles the moments that need a steady hand. For companies that want senior input without carrying a full programme.
- £4k–£6k
- The standard Resonance retainer. Where most client programmes covering the UK market start. Positioning and messaging, a working media relations programme, spokesperson support and measurement in Agentcy. What sits inside it is scoped to the brief, and we review it every quarter against the objectives we set at the beginning.
- £6k+
- Higher-tier deliverables. Programmes grow when the brief does: analyst relations, social and community, content production, inbound and HubSpot, campaign work, and international support. Nothing goes in to pad a retainer. If a discipline is in the scope, the objective needs it.
- Project
- One-off work. A single announcement or press release, original research through Agentcy Research, or an event, virtual or physical. Scoped and priced before you commit. UK projects realistically start around £3,000 and grow from there, depending on the deliverables.
We run programmes in the markets you sell into.
We price international work market by market. A launch in Germany is a different job from a single announcement in Singapore, and some markets need no more than a spokesperson who knows the local press. Tell us where you sell and we will scope it.
- United States and North America
- Europe: Germany, France, Benelux, Spain, Italy and the Nordics
- Australia and New Zealand
- Latin and South America
- Middle East
- Asia: Japan, South Korea and Singapore
- Wider Asia Pacific
Why one quote comes in higher than another.
Who does the work. At Resonance the people who win the brief run the brief. That costs more per hour and less per outcome.
Deliverables and agreed KPIs. What we commit to produce, and the outputs and outcomes we agree to be measured against. A programme judged on share of voice and influenced pipeline is scoped differently from one judged on a monthly set of deliverables.
How many markets. One country or several, and whether each needs a full programme or a single launch.
What gets produced. Research, content and social carry a production cost that media relations on its own does not.
How much strategy you need. Some companies arrive with their messaging settled and want it taken to market. Others want us to start at the beginning: analyse the market and the competitors, build the positioning and the messaging, then run the programme from it. That first piece of work is where a lot of the value sits, and it changes the shape of the first quarter.
Frequently Asked Questions
How much does a B2B technology PR agency cost in the UK?
Retained B2B tech PR in the UK runs from about £3,000 a month at the small end to £25,000 and above for senior, multi-market programmes. Most specialist agencies quote £6,000 to £15,000. Resonance retainers typically start at £4,000 to £6,000 a month depending on deliverables, and Agentcy, our own platform, starts at £200 a month self-serve.
What does a £5,000 a month tech PR retainer buy?
At Resonance, a programme in the £4,000 to £6,000 range covers positioning and messaging, a working media relations programme in your trade and business press, spokesperson support, and measurement in Agentcy. Analyst relations, original research or a second market are usually scoped on top.
Can you work with a budget under £2,000 a month?
Yes, through Agentcy. From £200 a month you can self-serve AI visibility and media intelligence: see how ChatGPT, Gemini, Perplexity and Google's AI answers describe you against named competitors, and track coverage. From £2,000 to £3,000 a month we add Resonance counsel on top of the platform.
What justifies a retainer of £15,000 a month or more?
Scale and seniority. Several markets at once, analyst relations run as its own programme, original research, content and social production, campaign work, and daily access to senior counsel. A brief that needs all of that is buying a bigger team. The rate per person does not change.
Do you charge for projects as well as retainers?
Yes. One-off announcements and press releases, original research through Agentcy Research, and events both virtual and physical are all scoped as projects. Projects realistically start around £3,000 and grow from there depending on the deliverables. We will price the work before you commit.
What makes one quote higher than another?
Mostly the seniority of the people on the account, whether analyst relations is in scope, how many markets you need, and whether research or content production sits inside the retainer. The other factor is where you are starting from: a company with clear messaging and a spokesperson ready to go pays less than one that needs both built first.
Do you work outside the UK?
Yes. We run programmes in North America, across Europe, in Australia and New Zealand, Latin and South America, the Middle East and Asia Pacific. We price it market by market.
Worth reading next.
B2B tech PR in the UK. Where we started, and still the largest part of what we do: the work itself, who we do it for, typical briefs, and an honest list of the other agencies worth talking to.
How we work. The four disciplines, and how a programme is put together.
Client stories. What the work produced, with the numbers, across 22 published case studies.
Sector pages. Written for their own buyers: cybersecurity, fintech, SaaS, enterprise technology, professional and financial services and venture and portfolio.
Agentcy pricing. The platform on its own, from £200 a month.
Talk to us about your brief.
Tell us what you are trying to achieve and who you need to reach. We will come back with what it would take and what it would cost.
Talk to us about your brief