Take an acquisition beyond the fintech press
Frame the deal as a growth story and run it across markets. FE fundinfo's acquisition of Dericon reached 32 pieces, including Frankfurter Allgemeine Zeitung.
Fintech and financial services
Fintech PR agency and communications consultancy for the UK
Most people looking for a fintech PR agency in the UK are looking for what we do. We call it a strategic communications consultancy. The difference matters.
Discuss your brief
What fintech buyers need
Financial services buyers trust precision, and they check.
Financial services buyers trust precision, and they check. Institutions, partners and consumers read the small print, ask peers and remember what a firm said last year. A claim that would pass in software can be a compliance issue in finance.
Most fintech briefs start with a business event. A regulated launch, a funding round, an acquisition, a new market, or a board asking what PR does for growth and trust. Coverage is the output. The brief is about being trusted by people who verify.
The brief usually includes one of these:
- A regulated product that needs a clear, defensible story
- A round, acquisition or listing to announce across markets
- Partners or founders who should be recognised voices
- Analysts who need to understand where you fit
- Commentary that must be fast, accurate and compliant
- A board that wants PR reported as growth and trust
Consultancy, not agency
What a consultancy does that an agency does not.
An agency is briefed for coverage and measured on volume. A good one delivers it. We start earlier: what institutions and consumers should believe about you, who shapes that belief, and what evidence will hold up to a sceptical buyer. Then we earn the coverage that proves it.
For a fintech that means compliance in the room from the first draft. It means positioning that passes review without losing its edge, and the right mix of institutional and consumer media. Agentcy, our own platform, tracks share of voice, message adoption and how AI assistants describe you against the firms you name.
- 500+
- campaigns delivered for more than 100 technology brands.
- 4
- disciplines in one connected programme: design, build, manage and measure. What we do →
- 1
- intelligence platform, Agentcy, built by Resonance and used on every programme. About Agentcy →
Typical briefs
Typical fintech briefs
Most engagements start with one of these. Each is available as a focused piece of work or as part of an always-on programme.
Make partners a regular voice in the market
Build the relationships, point of view and pace that keep a firm in the conversation. OpenOcean, a European VC, secured 129 pieces in 2023.
Enter a new European market with proof
Pair customer stories with thought leadership and steady news. Boost.ai used its banking and insurance customers to enter larger markets: 67 articles in ten months.
Turn a hard subject into a widely read report
Draft, coordinate and pitch original research with partners. OpenOcean's The State of Quantum, with IQM and Lakestar, earned 26 pieces of top-tier coverage.
Announce a round to buyers in legal and finance
Use the round to build credibility where it counts. StructureFlow's pre-Series A produced 16 pieces, 38% of them in the legal press.
Report PR to the board as trust and growth
Share of voice, message adoption, AI visibility and influenced demand in one view, so the CEO can show what communications does for standing and pipeline.
How we work
Design, build, manage, measure.
For a fintech we build the programme with compliance in the room from the first draft. That means positioning that passes review, launch and funding communications, the right mix of institutional and consumer media, and measurement a regulated board will accept.
Frequently Asked Questions
Straight answers to the questions fintech teams ask before they brief us.
What does a fintech PR agency do?
It places stories in financial and business media. Resonance does that and starts earlier: with what institutions and consumers should believe about you, who shapes that belief, and what evidence they will check. Coverage is one output; analyst standing, research and partner profile are the others.
How much does fintech PR cost in the UK?
It depends on the brief. A regulated launch, an acquisition or a research report is a project; an always-on programme is a monthly retainer. Compliance review adds time, not cost. Resonance's retained consultancy typically starts at £4,000 to £6,000 a month, depending on scope, KPIs and deliverables. Agentcy, our AI-visibility platform, offers self-serve and lower-cost options.
Which fintech and financial services companies has Resonance worked with?
Published case studies include FE fundinfo, OpenOcean, Boost.ai and StructureFlow. Across the wider client base we have worked with insurers, advisers, wealth and asset managers and the technology businesses that serve them.
Can you work with our compliance team?
Yes, and we prefer to. Compliance sits in the programme from the first draft, not at the end. Messaging is written to pass review without losing its edge. Spokespeople know what they can and cannot say, and issues planning treats the regulator as an audience.
Do you do analyst relations for fintech?
Yes. Analysts and rating bodies shape institutional shortlists, so we run analyst relations as its own programme. That means targeting, a briefing calendar, the evidence analysts need, and relationships that keep you placed between evaluations. Our guide to analyst relations explains the method.
How do you measure fintech PR?
By standing with two audiences: institutions and the trade press, consumers and the national press. We track share of voice against named competitors and adoption of your messages. We track how AI assistants describe you, and the enquiries the programme influences. Agentcy reports it live, in a form a regulated board will accept.
Start a conversation
Bring us the fintech brief that matters.
A round, a deal, a new market, a partner who should be heard or a board question. A short brief is enough.
Discuss your brief