Take an acquisition beyond the fintech press
We frame the deal as a growth story and run it across markets. FE fundinfo's acquisition of Dericon reached 32 pieces of coverage, including the Frankfurter Allgemeine Zeitung.
Fintech and financial services
Fintech PR agency and communications consultancy for the UK
Most firms searching for a fintech PR agency in the UK need the work we do, which we describe as strategic communications consultancy. In financial services that work has to start with accuracy, because the people you want to persuade will check what you say.
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What fintech buyers need
Financial services buyers trust precision, and they check.
Institutions and partners read the small print and remember what a firm said last year, and many consumers are just as careful. A claim that would pass without comment in software can become a compliance issue in finance, so fintech communications need more care than most.
Most fintech briefs begin with a business event, such as a regulated launch, a funding round, an acquisition, a new market or a board asking what PR does for growth and trust. Coverage is part of the answer, although the real task is to earn the trust of people who verify what they read.
Why a consultancy
What a consultancy does that an agency does not.
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Agency briefs in fintech are usually written around coverage and measured by volume, and a good agency delivers it. We begin earlier by working out what institutions and consumers should believe about you and which evidence will hold up with a sceptical buyer, and then we earn the coverage that supports it.
For a fintech, that means involving compliance from the first draft and writing positioning that passes review without losing its edge. It also means choosing the right mix of institutional and consumer media, while Agentcy, our own platform, tracks share of voice, message adoption and how AI assistants describe you against the firms you name.
- 500+
- campaigns delivered for more than 100 technology brands.
- 4
- disciplines in one connected programme: design, build, manage and measure.What we do →
- 1
- intelligence platform, Agentcy, built by Resonance and used on every programme.About Agentcy →
Typical briefs
Typical fintech briefs
Make partners a regular voice in the market
We build the relationships and the point of view that keep a firm in the conversation, then keep up a steady pace of news. OpenOcean, a European VC, secured 129 pieces of coverage in 2023.
Enter a new European market with proof
We pair customer stories with thought leadership and a steady flow of news. Boost.ai used its banking and insurance customers to enter larger markets and earned 67 articles in ten months.
Turn a hard subject into a widely read report
We write original research with partners and take it to the press together. OpenOcean's The State of Quantum, produced with IQM and Lakestar, earned 26 pieces of top-tier coverage.
Announce a round to buyers in legal and finance
We use the round to build credibility with the buyers who count. StructureFlow's pre-Series A produced 16 pieces of coverage, and 38% of them appeared in the legal press.
Report PR to the board as trust and growth
We bring share of voice, message adoption, AI visibility and influenced demand into one view, so the CEO can show what communications does for the firm's standing and pipeline.
How we work
Design, build, manage, measure.
For a fintech we build the programme with compliance involved from the first draft. The work covers positioning that passes review, launch and funding communications and the right mix of institutional and consumer media, and we measure it in a form a regulated board will accept.
Frequently Asked Questions
What does a fintech PR agency do?
A fintech PR agency places stories in the financial and business press. Resonance does that work and starts earlier, by agreeing what institutions and consumers should believe about you and the evidence they will check. Coverage is one output, alongside analyst standing, research and the profile of your partners.
How much does fintech PR cost in the UK?
The cost depends on the brief, because a regulated launch, an acquisition or a research report is usually a project, while an always-on programme is a monthly retainer. Compliance review adds time to any plan, and we build that in from the start. Resonance's retained consultancy typically starts at £5,000 a month, depending on scope, KPIs and deliverables, and Agentcy, our AI-visibility platform, offers self-serve and lower-cost options.
Which fintech and financial services companies has Resonance worked with?
Our published fintech case studies include FE fundinfo, OpenOcean, Boost.ai and StructureFlow. Across the wider client base we have worked with insurers, advisers, wealth and asset managers and the technology businesses that serve them.
Can you work with our compliance team?
Yes, and we prefer to work that way, with compliance involved from the first draft. Messaging is written to pass review without losing its edge, and our issues planning treats the regulator as one of the audiences, so spokespeople know exactly what they can say.
Do you do analyst relations for fintech?
Yes, because analysts and rating bodies shape institutional shortlists. We run analyst relations as its own programme, covering targeting, a briefing calendar, the evidence analysts need and relationships that keep you placed between evaluations. Our guide to analyst relations explains the method in more detail.
How do you measure fintech PR?
We measure your standing with two audiences, institutions reached through the trade press and consumers reached through the national press. We track share of voice against named competitors, the adoption of your messages and the way AI assistants describe you, together with the enquiries the programme influences. Agentcy reports it live, in a form a regulated board will accept.
Client stories
Fintech work, in full.
The State of Quantum - OpenOcean
OpenOcean's State of Quantum research, with IQM and Lakestar, earned 26 pieces of top-tier coverage in titles including Politico, Sifted and The Register.
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FE fundinfo
FE fundinfo's acquisition of the German fintech Dericon won 32 pieces of coverage, including the Frankfurter Allgemeine Zeitung and Yahoo Finance.
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OpenOcean
OpenOcean needed to be known by founders and LPs alike, and in 2023 we secured it 129 pieces of coverage, 89 of them in tier one media.
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Taking Boost.ai into the UK's financial press
Boost.ai brought its Nordic success to the UK, and we turned its banking and insurance customer stories into 67 articles in the programme's first 10 months.
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StructureFlow
StructureFlow used its pre-Series A round to reach buyers in legal and finance, and the coverage brought inbound interest from Magic Circle law firms.
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Start a conversation
Bring us your fintech brief.
Whether it is a round, a deal, a new market, a partner who should be heard or a question from the board, a short brief is enough to start.
Discuss your brief