SaaS and product-led software

SaaS PR agency for product-led software companies in the UK

Most companies searching for a SaaS PR agency in the UK are looking for what we do, which we describe as strategic communications consultancy. For software companies, that means connecting reputation to the renewals and pipeline your board already watches.

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What SaaS buyers need

SaaS buyers can switch easily, and reputation is what keeps them.

Software as a service is bought quickly and dropped just as quickly, since the buyer is often the user and a rival product is only a browser tab away. Reputation is what turns a trial into a renewal, and it is built in reviews, peer forums, analyst reports and AI answers as much as in the press.

Most SaaS briefs follow the product, whether that is a launch that needs to say more than a feature list or a round that should build the brand. Others come from a CMO who needs PR tied to pipeline and retention, or from a company that wants to own its category.

Why a consultancy

What a consultancy does that an agency does not.

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Agency briefs in software are usually written around coverage and measured on it. We start with the business, deciding which buyers you need to convince and what they should believe, and then run the media and research work that supports it.

For a product-led company, that means a programme that flexes around your releases and uses customer proof properly. It also means positioning founders on the subjects buyers care about, while Agentcy, our own platform, tracks share of voice and how AI assistants describe you against the products you lose deals to.

500+
campaigns delivered for more than 100 technology brands.
4
disciplines in one connected programme: design, build, manage and measure.What we do →
1
intelligence platform, Agentcy, built by Resonance and used on every programme.About Agentcy →
Typical briefs

Typical SaaS briefs

01

Build a brand in a new region after a round

We treat the round as the start of the story. After a $60m Series D, Iterable ran two years of UK announcements and research that produced 157 pieces of coverage, 48 of them in tier-one media.

02

Own the category with original research

Independent research can carry your messages further than a product announcement. Howspace's survey of 3,000 people in seven countries produced 22 pieces of coverage, 45% of them in tier-one press.

03

Become the authority as regulation shifts

We pair fast commentary with executive thought leadership as the rules change. Saidot secured 62 pieces of coverage in six months as the EU AI Act reshaped AI governance, 170% over target.

04

Make a Series A land with the right journalists

We shape the story and put the founders forward. LatticeFlow's $12m Series A produced 16 pieces of coverage, led by TechCrunch, and positioned its founders as leaders in AI reliability.

05

Connect PR to revenue

We build campaigns around the problems buyers recognise and track them through to deals. CybSafe's BEHAVE campaign produced 156 pieces of coverage and 296 report downloads, and it influenced 16 deals.

06

Report communications in SaaS terms

We report share of voice, message adoption, AI visibility and influenced pipeline in one view, so the CMO can show what PR contributes to acquisition and retention.

How we work

Design, build, manage, measure.

The rhythm of the work follows the product, with launch cadence and category positioning supported by customer and analyst proof. We tie measurement to trials, pipeline and expansion, and the programme flexes around your release schedule.

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Frequently Asked Questions

What does a SaaS PR agency do?

A SaaS PR agency announces rounds and launches and places stories about customers and founders. Resonance does that work and starts earlier with the buyers you need to convince and the proof that moves a trial to a renewal, so the output includes research, analyst work and counsel as well as coverage.

How much does SaaS PR cost in the UK?

The cost depends on the brief and your release rhythm, because a launch, a round or a research campaign is usually a project, while an always-on programme is a monthly retainer that flexes around releases. Resonance's retained consultancy typically starts at £5,000 a month, depending on scope, KPIs and deliverables. Agentcy, our AI-visibility platform, offers self-serve and lower-cost options that suit product-led companies.

Which SaaS companies has Resonance worked with?

Our published SaaS case studies include Iterable, Howspace, Saidot, LatticeFlow, CybSafe and Pyramid Analytics. We have delivered more than 500 campaigns for over 100 technology brands, and the results are set out on our case study pages.

Can you support a product launch as well as funding news?

Yes, and for a product-led company launches are most of the work. We position each release inside the problem it solves and brief the right journalists and analysts in advance, with customers and founders put forward to tell the story. Afterwards we measure what the launch did for trials and pipeline.

Do you do analyst relations for SaaS?

Yes, wherever enterprise buyers use Gartner, Forrester or G2 to build a shortlist. We run analyst relations alongside media relations, covering the briefing calendar, the evidence analysts need and the evaluations that decide whether you appear. Our guide to analyst relations explains the method in more detail.

How do you measure SaaS PR?

We measure SaaS PR against the funnel you already run, starting with share of voice against the products you lose deals to and message adoption in coverage and reviews. We also check how ChatGPT and Gemini describe you when a buyer asks for alternatives, and then connect all of it to the trials, pipeline and expansion the work influences, which Agentcy reports live.

Client stories

SaaS work, in full.

Browse all work →

Start a conversation

Bring us your SaaS brief.

Whether it is a round, a launch, a new region or a category to own, a short brief is enough for us to start.

Discuss your brief