Build a brand in a new region after a round
Treat the round as a start, not the story. After a $60m Series D, Iterable ran two years of UK announcements and research: 157 pieces, 48 of them tier one.
SaaS and product-led software
SaaS PR agency for product-led software companies in the UK
Most people looking for a SaaS PR agency in the UK are looking for what we do. We call it a strategic communications consultancy. The difference matters.
Discuss your brief
What SaaS buyers need
SaaS buyers can switch. Your reputation is what keeps them.
Software as a service is bought fast and dropped fast. The buyer is often the user, the trial is often free and the rival is a tab away. Reputation turns a trial into a renewal. It is built in reviews, peer forums, analyst reports and AI answers as much as in the press.
Most SaaS briefs follow the product. A launch that has to say more than a feature list. A round that should build a brand. A category to own, or a CMO who needs PR tied to pipeline and retention.
The brief usually includes one of these:
- A round that needs to build a brand, not a headline
- A category to own before a rival does
- Customer proof that should work harder
- A launch with more to say than features
- Founders who should be recognised voices
- A board that wants PR tied to pipeline
Consultancy, not agency
What a consultancy does that an agency does not.
An agency is briefed for coverage and measured on it. A consultancy starts with the business: which buyers you need to convince and what they should believe. We work at that level, then run the media, research and content to match.
For a product-led company that means a programme that flexes around releases, customer proof used properly, and founders positioned on the subjects buyers care about. Agentcy, our own platform, tracks share of voice and how AI assistants describe you against the products you lose deals to.
- 500+
- campaigns delivered for more than 100 technology brands.
- 4
- disciplines in one connected programme: design, build, manage and measure. What we do →
- 1
- intelligence platform, Agentcy, built by Resonance and used on every programme. About Agentcy →
Typical briefs
Typical SaaS briefs
Most engagements start with one of these. Each is available as a focused piece of work or as part of an always-on programme.
Own the category with original research
Run independent research that carries your messages. Howspace's survey of 3,000 people in 7 countries produced 22 pieces, 45% of them in tier-one press.
Become the authority as regulation shifts
Pair fast commentary with executive thought leadership. Saidot secured 62 pieces in 6 months as the EU AI Act reshaped AI governance, 170% over target.
Make a Series A land with the right journalists
Shape the story and put the founders forward. LatticeFlow's $12m Series A produced 16 pieces, led by TechCrunch, and positioned the founders as leaders in AI reliability.
Connect PR to revenue
Build campaigns around the problems buyers recognise and track them to deals. CybSafe's BEHAVE campaign produced 156 pieces, 296 report downloads and 16 influenced deals.
Report communications in SaaS terms
Share of voice, message adoption, AI visibility and influenced pipeline in one view, so the CMO can show what PR does for acquisition and retention.
How we work
Design, build, manage, measure.
The rhythm follows the product: launch cadence, category positioning, customer and analyst proof, and measurement tied to trials, pipeline and expansion. The programme flexes around releases, not a fixed monthly calendar.
Frequently Asked Questions
Straight answers to the questions SaaS teams ask before they brief us.
What does a SaaS PR agency do?
It announces rounds and launches, places customer stories and profiles the founders. Resonance does that and starts earlier. We begin with the buyers you need to convince, what they should believe, and the proof that moves a trial to a renewal. The output includes coverage, research, analyst work and counsel.
How much does SaaS PR cost in the UK?
It depends on the brief and the release rhythm. A launch, a round or a research campaign is a project. An always-on programme is a monthly retainer that flexes around releases. Resonance's retained consultancy typically starts at £4,000 to £6,000 a month, depending on scope, KPIs and deliverables. Agentcy, our AI-visibility platform, offers self-serve and lower-cost options that suit product-led companies.
Which SaaS companies has Resonance worked with?
Published case studies include Iterable, Howspace, Saidot, LatticeFlow, CybSafe and Pyramid Analytics. We have delivered more than 500 campaigns for over 100 technology brands. The results and numbers are on our case study pages.
Can you support a product launch, not just funding news?
Yes. Launches are most of the work for a product-led company. We position the release inside the problem it solves and brief the right journalists and analysts in advance. We put customers and founders forward. Then we measure what the launch did for trials and pipeline, not just coverage.
Do you do analyst relations for SaaS?
Yes. Where enterprise buyers use Gartner, Forrester or G2 to shortlist, we run analyst relations alongside media relations. That covers the briefing calendar, the evidence analysts need and the evaluations that decide whether you appear. Our guide to analyst relations explains the method.
How do you measure SaaS PR?
Against the funnel you already run. We track share of voice against the products you lose deals to, and message adoption in coverage and reviews. We check how ChatGPT and Gemini describe you when a buyer asks for alternatives. Then we tie it to the trials, pipeline and expansion the work influences. Agentcy reports it live.
Start a conversation
Bring us the SaaS brief that matters.
A round, a launch, a new region or a category to own. A short brief is enough to start.
Discuss your brief