Which UK B2B Tech PR Agencies Does AI Recommend?

The short answer

In Week 7 (4 November 2026), the UK B2B tech PR agencies AI assistants named most were Hotwire, Clarity, Brands2Life, Wildfire and Babel PR. The full ranking of 77 agencies, how we measure it and all 86 questions are below.

First, a declaration of interest. We're a UK B2B tech PR agency, so we're in this table and scored the same way as everyone else. The index also runs on Agentcy, the AI visibility platform we built. Six of the 83 questions might suit us better than most. We've listed them further down and kept them in, because buyers really do ask them. If we've got something wrong about your agency, tell us and we'll put it right.

The ranking · Week 7

The agencies the LLMs name.

The chart shows each agency's share of mentions across 6 AI assistants, weighted by how widely each assistant is used. The thin line marks the likely range.

1 Hotwire (+0) 7.7%
2 Clarity (+0) 7.6%
3 Brands2Life (+0) 7.2%
4 Wildfire (+0) 6.9%
5 Babel PR (+0) 6.0%
6 Archetype (+1) 5.1%
7 Eskenzi PR (-1) 4.8%
8 CCgroup (+0) 4.7%
9 Resonance (+0) 3.8%
10 Spreckley (+2) 3.4%
11 CommsCo (+2) 3.2%
12 Firefly Communications (-2) 3.1%
13 ITPR (-2) 2.6%
14 The Hoffman Agency (+1) 2.5%
15 Sapience Communications (-1) 1.8%
16 Edelman (+4) 1.8%
17 Weber Shandwick (+12) 1.2%
18 The PHA Group (+4) 1.1%
19 Whiteoaks (-3) 1.1%
20 FieldHouse Associates (-2) 1.1%

Brackets show the change in rank since Week 6. The top twenty. The ranges are 90% intervals, worked out by recalculating the numbers 1,000 times on different mixes of the 83 questions. Run on Agentcy, 4 November 2026.

Where we are

Resonance: 9th of 77, and somewhere between 6th and 14th once you allow for the uncertainty. We were mentioned in 157 of the 498 answers: ChatGPT (28), Gemini (16), Google AI Mode (11), Google AI Overviews (11), Perplexity (35), Grok (56). Count every assistant equally and we're 9th. Leave out the answers that were reading our own website and we're 18th. How we moved.

See all 77 agencies

#	Agency	Share	Range	Could rank	All assistants equal	Not from own site	Assistants
1	Hotwire (+0)	7.73%	7.06–8.38%	1–3	7.69% (#1)	#1	6/6
2	Clarity (+0)	7.57%	6.95–8.21%	1–4	7.61% (#2)	#8	6/6
3	Brands2Life (+0)	7.16%	6.46–7.86%	1–5	6.89% (#4)	#2	6/6
4	Wildfire (+0)	6.87%	6.26–7.50%	1–5	6.92% (#3)	#3	6/6
5	Babel PR (+0)	6.00%	5.38–6.61%	2–7	5.69% (#5)	#4	6/6
6	Archetype (+1)	5.08%	4.40–5.75%	4–10	4.88% (#6)	#10	6/6
7	Eskenzi PR (-1)	4.77%	4.09–5.38%	5–11	4.45% (#7)	#5	6/6
8	CCgroup (+0)	4.65%	4.05–5.25%	5–10	4.28% (#8)	#7	6/6
9	Resonance (+0)	3.81%	3.02–4.69%	6–14	4.08% (#9)	#18	6/6
10	Spreckley (+2)	3.35%	2.71–4.03%	6–14	3.09% (#10)	#12	6/6
11	CommsCo (+2)	3.18%	2.45–3.87%	7–15	2.89% (#11)	#9	6/6
12	Firefly Communications (-2)	3.07%	2.43–3.65%	9–15	2.83% (#12)	#11	6/6
13	ITPR (-2)	2.55%	1.99–3.09%	10–17	2.10% (#15)	#15	6/6
14	The Hoffman Agency (+1)	2.53%	1.98–3.03%	9–17	2.44% (#13)	#6	6/6
15	Sapience Communications (-1)	1.82%	1.27–2.48%	11–28	1.44% (#18)	#42	6/6
16	Edelman (+4)	1.77%	1.34–2.20%	12–22	2.41% (#14)	#13	6/6
17	Weber Shandwick (+12)	1.18%	0.86–1.51%	16–39	1.65% (#16)	#16	6/6
18	The PHA Group (+4)	1.13%	0.75–1.56%	14–43	1.53% (#17)	#49	5/6
19	Whiteoaks (-3)	1.08%	0.71–1.48%	15–45	1.43% (#19)	#50	6/6
20	FieldHouse Associates (-2)	1.07%	0.65–1.55%	13–50	1.29% (#20)	#21	6/6
21	TEAM LEWIS (-2)	0.96%	0.63–1.28%	16–45	1.24% (#21)	#33	6/6
22	Axicom (+19)	0.90%	0.56–1.29%	16–56	0.79% (#28)	#22	5/6
23	Luminous PR (+0)	0.90%	0.58–1.23%	16–53	1.04% (#22)	#41	6/6
24	City Road Communications (+1)	0.85%	0.48–1.27%	15–57	0.75% (#30)	#17	5/6
25	TechComms (+23)	0.82%	0.47–1.18%	17–61	0.34% (#52)	#14	2/6
26	Red Lorry Yellow Lorry (+47)	0.78%	0.46–1.11%	17–60	0.38% (#45)	#25	4/6
27	Harvard (-6)	0.78%	0.55–1.00%	17–53	0.88% (#26)	#45	4/6
28	Ballou PR (-1)	0.77%	0.49–1.10%	16–56	0.73% (#31)	#38	5/6
29	Brunswick Group (+1)	0.74%	0.38–1.17%	16–67	0.67% (#34)	#27	6/6
30	Burson (+13)	0.72%	0.43–1.04%	17–56	0.97% (#24)	#20	6/6
31	Definition (+1)	0.69%	0.42–1.01%	17–58	0.84% (#27)	#23	6/6
32	FINN Partners (+2)	0.68%	0.44–0.93%	17–57	0.78% (#29)	#54	6/6
33	Tyto PR (-7)	0.67%	0.47–0.87%	19–62	0.98% (#23)	#26	4/6
34	Cognito (+2)	0.66%	0.30–1.11%	16–71	0.54% (#38)	#30	6/6
35	FTI Consulting (-2)	0.65%	0.34–0.98%	18–74	0.46% (#41)	#31	5/6
36	Touchdown PR (+13)	0.62%	0.35–0.94%	16–63	0.53% (#39)	#43	6/6
37	Words+Pixels (-20)	0.62%	0.34–0.92%	18–68	0.37% (#47)	#51	4/6
38	Aspectus (-3)	0.60%	0.31–0.97%	17–65	0.68% (#33)	#28	6/6
39	The Jargon Group (+21)	0.54%	0.21–0.94%	17–72	0.35% (#50)	#19	6/6
40	PR Agency One (-12)	0.53%	0.30–0.79%	17–59	0.90% (#25)	#69	6/6
41	Element Communications (+15)	0.47%	0.22–0.76%	19–72	0.37% (#48)	#24	5/6
42	Berkeley Communications (+3)	0.47%	0.24–0.72%	21–66	0.60% (#35)	#35	5/6
43	MHP Group (+1)	0.47%	0.22–0.77%	20–72	0.36% (#49)	#34	5/6
44	GingerMay (+19)	0.46%	0.22–0.75%	21–70	0.33% (#53)	#37	4/6
45	Bridgehead Communications (+2)	0.46%	0.19–0.77%	17–72	0.59% (#36)	#29	6/6
46	Fourth Day (-4)	0.46%	0.15–0.78%	22–72	0.27% (#60)	#57	4/6
47	Vitis PR (-23)	0.44%	0.16–0.80%	17–72	0.39% (#44)	#62	5/6
48	FGS Global (-9)	0.40%	0.14–0.71%	21–73	0.46% (#40)	#44	5/6
49	Commplicated (-9)	0.36%	0.08–0.70%	19–76	0.32% (#55)	#32	6/6
50	iseepr (+19)	0.35%	0.16–0.58%	25–70	0.46% (#42)	#58	2/6
51	Deliberate PR (-13)	0.35%	0.13–0.62%	21–72	0.55% (#37)	#39	6/6
52	Milk & Honey PR (-2)	0.34%	0.15–0.58%	27–71	0.29% (#58)	#36	3/6
53	PLMR Healthcomms (-2)	0.34%	0.07–0.71%	18–76	0.30% (#57)	#72	5/6
54	Black Unicorn PR (-8)	0.32%	0.12–0.56%	25–74	0.38% (#46)	#56	6/6
55	Pearl Lemon PR (+6)	0.31%	0.19–0.45%	38–68	0.71% (#32)	#73	3/6
56	PRPR (-25)	0.29%	0.07–0.58%	23–76	0.25% (#62)	#70	4/6
57	Napier (-4)	0.28%	0.14–0.47%	24–71	0.45% (#43)	#55	6/6
58	Origin Comms (-1)	0.28%	0.04–0.55%	29–77	0.19% (#64)	#40	3/6
59	Bite (+6)	0.26%	0.12–0.42%	33–77	0.25% (#63)	#48	2/6
60	Phoenix Comms (-23)	0.23%	0.10–0.39%	39–74	0.26% (#61)	#52	4/6
61	Fox Agency (+6)	0.23%	0.10–0.37%	41–73	0.28% (#59)	#53	3/6
62	Altitude PR (-4)	0.23%	0.07–0.44%	32–74	0.33% (#54)	#63	3/6
63	Eleven Hundred Agency (+11)	0.23%	0.06–0.44%	30–75	0.11% (#70)	#59	2/6
64	FleishmanHillard (-12)	0.22%	0.09–0.37%	42–74	0.31% (#56)	#46	5/6
65	Fire on the Hill (-3)	0.16%	0.02–0.34%	37–76	0.09% (#72)	#47	2/6
66	Old Street Communications (-2)	0.13%	0.06–0.20%	51–74	0.35% (#51)	#61	3/6
67	Publicis Pro (+4)	0.11%	0.03–0.20%	53–77	0.16% (#66)	#65	1/6
68	Wise Up PR (-9)	0.10%	0.00–0.24%	47–77	0.12% (#69)	#64	3/6
69	PR Superstar (-1)	0.09%	0.01–0.19%	50–76	0.14% (#68)	#68	4/6
70	Rochester PR Group (+7)	0.09%	0.00–0.27%	40–76	0.06% (#73)	#60	2/6
71	Greentarget (-16)	0.08%	0.00–0.22%	48–77	0.10% (#71)	#77	3/6
72	TFD (-18)	0.08%	0.01–0.19%	53–74	0.16% (#67)	#66	3/6
73	Teneo (-7)	0.07%	0.02–0.14%	58–77	0.16% (#65)	#67	3/6
74	Carlos Alba Media (+1)	0.03%	0.00–0.09%	59–76	0.06% (#74)	#71	2/6
75	The PR Room (-5)	0.00%	0.00–0.00%	71–75	0.00% (#75)	#74	0/6
76	Octopus Group (-4)	0.00%	0.00–0.00%	73–76	0.00% (#76)	#75	0/6
77	Banjo Communications (-1)	0.00%	0.00–0.00%	75–77	0.00% (#77)	#76	0/6

The figure after each name is the change in rank since Week 6. Could rank: the spread of positions an agency reached when we recalculated the numbers. All assistants equal: the share, and the rank, if every assistant counted the same. Not from own site: the rank if we leave out answers that were reading the agency's own website. Assistants: how many of the 6 mentioned the agency at least once. Agencies without a UK office aren't ranked.

Week 7

What stood out this week.

Hotwire leads for the second week running, on 7.7%, with Clarity a tenth of a point behind and Brands2Life and Wildfire next. We're 9th. Hotwire comes first on ChatGPT, Google AI Mode and AI Overviews, Clarity on Gemini and Grok, and Wildfire on Perplexity. All six assistants count.

Red Lorry Yellow Lorry made the biggest jump, from 73rd to 26th, and TechComms rose from 48th to 25th. Vitis PR and Words+Pixels fell furthest among last week's top 25, from 24th to 47th and from 17th to 37th. Our own movement is covered in full below.

What moved us

From 57th to 9th: what we did, and what happened next.

We went from 57th to 1st in a fortnight. Then, in week 3, a competitor's ranking page moved several agencies past us within days. Both moves had the same cause, and this section sets it out along with what it hasn't fixed yet.

4 → 28: ChatGPT answers naming us, out of 83
1 → 16: Gemini answers naming us, out of 83
3 → 11: Google AI Mode answers naming us, out of 83
0 → 11: Google AI Overviews answers naming us, out of 83
0 → 35: Perplexity answers naming us, out of 83
1 → 56: Grok answers naming us, out of 83

Show the ranking from

How the top 20 has moved each week since our first run, with our own path highlighted. Each line follows one agency. A line that runs off the bottom has left the top 20 that week, and one that rises from the bottom has joined it.

What we did

We wrote one page that answers the buyer's question directly. It sets out which B2B tech PR agencies in the UK are worth considering, what each is good at and what it costs, and answers the questions people ask before they hire one. The list includes our competitors, described fairly.
We added a page for each sector we work in, and a page that sets out what B2B tech PR costs in the UK.
We gave the site one clear name in search results, "Resonance PR", and used the same short description of the company everywhere, so that assistants stop confusing us with other companies called Resonance.
We fixed old links that led nowhere, and put the key facts of every case study where they're easy to find.
We published original research from our AI visibility data, and rewrote our main pages and case studies in plainer language.

Why it worked so fast

ChatGPT, Perplexity and Google's AI Mode search the web before they answer, so when a buyer asks which UK B2B tech PR agencies to consider, they go looking for a page that answers exactly that question. Until mid-September we didn't have a good one. Once we did, the assistants found it within days. In our first run they cited resonancecrowd.com in 2 answers, and by week 2 that had risen to 203, with the category page alone cited in 116.

Most of the times an assistant named us this week, it had just read our site and was passing on the straight answer it found there. ChatGPT, where most of the rise happened, also gave the same answers to our check questions as the week before, which rules out a model update as the cause.

What it shows

You don't have to wait months to show up in AI answers. For the assistants that search the web as they answer, a page built around the buyer's actual question can be picked up in days. We've told clients this for some time. This is the first time we've tested it on ourselves, in public.

The same thing worked against us. In week 3 Clarity published a page listing the UK B2B tech PR agencies it rates most highly, and the assistants cited it in 95 answers within days. Every agency on that list rose. We fell from 1st to 6th, because Resonance isn't on it. In week 5 Grok and Perplexity started citing it too, and we slipped to 7th. In week 6 Gemini started reading Archetype's own page on UK tech PR, and we slipped to 9th.

In week 7 we added outside proof to our own profile on the category page and gave our homepage a title that says what we do. The category page became the most-cited page in the study again, in 164 answers, and Perplexity named us in 35 answers, up from 14. ChatGPT read the page more than twice as often without naming us more, and we stayed 9th.

What it hasn't fixed

Our visibility still leans heavily on our own website. If we leave out the answers that were reading it, we're 18th. If every assistant counts equally, so that ChatGPT no longer carries the most weight, we're 9th. Getting recommended by sources we don't control, such as press coverage, reviews and other people's lists, takes longer, and it's our focus for the next few weeks. The diary below will show whether it's paying off.

What we're learning about the LLMs

Each assistant reads the web in its own way.

These are early observations from our first seven weekly runs, and they're working notes. We'll keep testing them, and when one turns out to be wrong we'll say so.

ChatGPT

ChatGPT is the steadiest of the six, and its answers to our check questions have held from week to week. Once it finds a page that compares agencies clearly, it leans on that page heavily, as it did on our category page in week 2. From week 3 to week 6 the source it cited most was a competitor's ranking page, and in week 7 it was our category page again, in 40 answers. Reading a page more doesn't mean recommending its author more: ChatGPT named us in 28 answers that week, against 27 the week before. Since week 4 its answers have come back as numbered lists with two or three sources each, down from five or six, so the pages it does cite count for more.

Gemini

Gemini changes its sources often. In week 6 it started citing Archetype's page on UK tech PR in 32 answers and moved Archetype up to second. In week 7 it cited our category page again, in 11 answers after none the week before, and Archetype's page in 25. It's also the least stable in its rankings, and keeps just four of its top ten from one week to the next. More than half of the sources it cites are agencies' own websites, found through Google Search, so its picks shift whenever Google surfaces a different set of agency pages.

Grok

Grok seems slower than the others to pick up new pages, since it didn't find our site until the third run. It found the competitor's ranking page in week 5, two weeks after ChatGPT and Google's assistants, and cited it in 64 of its 86 answers that week. Its answers are the longest, with around nine sources behind each one and more agencies named than on any other assistant. It also draws on the widest mix of sources, with more trade press and agency directories than the rest. From week 7 it runs on grok-4.3, a newer version of xAI's model, and its answers to our check questions held in its first week on it.

Perplexity

Perplexity cites almost as many sources as Grok in much shorter answers. It relies more than most on agency directories and comparison lists, so being listed well on those sites probably affects how often it recommends you. In week 5 it started citing the competitor's ranking page as well. In week 7 it began citing our homepage, in 13 answers, and named us in 35 answers, up from 14, with its check answers unchanged.

Google AI Mode

AI Mode draws on the same search index as Gemini and, like Gemini, has used our newer pages less than ChatGPT has. It's steadier than Gemini from week to week and keeps eight of its top ten. It also cites a wider mix of trade press than ChatGPT does. In weeks 4 and 5 our data supplier couldn't return its answers, so it's missing from those weeks' tables. It came back in week 6, when it put Hotwire first.

Google AI Overviews

AI Overviews gives the shortest answers of the six, and for some questions Google shows no overview at all. Half of the sources it cites are agencies' own websites. It has also been the hardest assistant to collect reliably, which is why it missed week 1.

What it means so far

ChatGPT and Perplexity picked up a new page within days and Grok took a week longer. The Google-based assistants still use it less, probably because a new page takes time to rank in Google. Directories and trade coverage carry more weight with Grok and Perplexity than with ChatGPT or Gemini. Check one assistant once and you can get a misleading picture of how visible a company is.

Why we're doing this

Buyers are asking AI for their shortlist.

When a tech company needed a PR agency, someone would search, read a couple of "best agencies" lists and ask around. More and more buyers now ask ChatGPT, Gemini or Perplexity for a shortlist instead, or read the AI answer at the top of Google, and those answers name names. A few agencies come up again and again. Most don't come up at all.

As far as we could tell, nobody was keeping track of which agencies the assistants named, which felt odd given how many agencies, us included, now advise clients on exactly this. Agentcy has looked at 1.06 million sources that AI assistants cite for B2B brands, and only 3.4% were press coverage while around six in ten were company websites. A lot of what shapes a company's reputation now happens in places agencies don't usually look.

We've built a tool that does look, and we've turned it on our own industry. We fixed the questions before we started and published the method before the results. We report our own position whatever it is.

Method

How it works.

The questions

There are 86 questions, written the way buyers actually ask them and all about the UK. Twelve ask who the leading agencies are, and 15 ask who's best for a particular job, like a funding round, a product launch, a crisis or an acquisition. Another 12 ask about a sector or type of company, such as cybersecurity or a fast-growing scale-up, while 6 ask how to choose an agency and what it costs and 6 ask what other companies use. There are also 12 short searches of the kind people type into Google and 20 detailed briefs, such as a Manchester cybersecurity company raising a Series B or a US software firm opening a London office. All 86 are listed below.

None of the questions mentions an agency by name. Three of them are checks whose answers shouldn't change from week to week, so if they do, we know the assistant itself has changed. That leaves 83 questions that count. The question set is locked, and any run that doesn't use exactly the same set is thrown out.

The assistants

We ask the ChatGPT and Gemini apps, Google AI Mode, Google's AI Overviews, Perplexity and Grok, all from the UK. If an assistant fails on a run, we leave that run out and don't score it as zero.

Claude isn't in the list yet, because we want to measure what people see in the apps themselves and there's no practical way to ask the Claude app hundreds of questions a week. The Claude API gives different answers, so it wouldn't be a fair stand-in. If that changes, we'll add Claude at the start of a new four-week edition so that no edition changes halfway through.

The maths

For each assistant we work out each agency's share of all the mentions. Then we combine the six and give more weight to the ones more people use (Grok 0.5×, Gemini 2×, Google AI Mode 1×, ChatGPT 4×, Perplexity 0.5×, Google AI Overviews 1×). We set those weights before the first run and review them only once a quarter, never in the middle of an edition. We also publish the ranking with every assistant counted equally, so you can see what difference the weighting makes.

We didn't start from a list of agencies, so every agency in the table is there because an assistant mentioned it. The ranges come from recalculating the numbers 1,000 times on different mixes of the questions. They tell us how far one week's results can be trusted.

The questions

All 86 questions we ask.

These are the exact questions, word for word, that go to every assistant every week, and you can try any of them yourself.

Who leads12

Who are the leading B2B technology PR agencies in the UK?
What are the top tech PR firms for B2B companies in London?
What are the most respected B2B tech PR agencies in the UK right now?
Who are the established leaders and the rising challengers in UK B2B tech PR?
Which technology PR agencies have the strongest reputation with UK tech journalists?
What are the best-known PR agencies for enterprise software companies in the UK?
What are the top UK agencies for technology media relations?
What are the largest B2B technology PR agencies operating in the UK?
Which independent UK PR agencies focus on B2B technology?
Which UK B2B tech PR agencies have the best client reviews?
Which UK communications consultancies specialise in B2B technology?
Who are the best tech PR agencies in the UK?

Who’s best for a particular job15

Which UK PR agencies are best at announcing a funding round for a technology company?
What's the best UK agency to launch a B2B software product to the media?
Which PR agencies help B2B technology companies build thought leadership in UK trade and national press?
Which UK agencies handle crisis communications for technology companies?
Which PR agencies help US technology companies enter the UK market?
Which agencies are best at securing national business coverage for UK tech companies?
Which UK PR agencies help technology companies manage their reputation with investors?
What are the best UK agencies for technology executive profiling and media training?
Which UK PR agencies help technology companies communicate an acquisition?
Which agencies manage stakeholder communications for UK technology companies?
Which UK PR agencies help B2B technology brands appear in AI search and answer engines?
Which UK agencies run analyst relations programmes with firms like Gartner and Forrester?
Which PR agencies help technology companies through a rebrand in the UK?
Which UK agencies run PR campaigns built on original research and data for B2B tech?
Which agencies help UK B2B technology companies with sustainability communications?

By sector or type of company12

Which PR agencies work best with early-stage UK tech startups on a limited budget?
What PR agencies suit fast-growing UK technology scale-ups?
Which PR firms do large enterprise technology companies in the UK use?
Which UK PR agencies specialise in cybersecurity companies?
What are the best PR agencies for fintech companies in the UK?
Which PR agencies specialise in B2B SaaS companies in the UK?
Which UK PR agencies work with artificial intelligence companies?
Which agencies do cloud and data centre providers use for PR in the UK?
Which PR agencies specialise in deeptech and hardware companies in the UK?
Which UK PR agencies work with healthtech companies?
Which B2B technology PR agencies in the UK are based outside London?
Which UK technology PR agencies can run campaigns across Europe and North America?

How to choose, and what it costs6

How do I choose a B2B technology PR agency in the UK?
How much does a B2B technology PR agency cost in the UK?
Should a UK tech company hire a specialist or a generalist PR agency?
Is it better to hire a large PR network or an independent agency for B2B technology PR in the UK?
Which UK B2B tech PR agencies work with a budget of around £5,000 a month?
Which UK B2B tech PR agencies are worth a retainer of £15,000 a month or more?

What other companies use6

Which PR agencies do CMOs at UK B2B technology companies use?
What PR firms do UK technology founders recommend?
Which agencies do heads of communications at UK enterprise software companies work with?
Which PR agencies do UK technology marketing leaders rate highly?
What PR agencies do venture-backed UK technology companies typically hire?
Which technology PR agencies do UK investors recommend to their portfolio companies?

Typed into Google12

b2b tech pr agency uk
tech pr agencies london
best b2b technology pr agencies uk
technology pr firms uk
cybersecurity pr agency uk
fintech pr agency london
saas pr agency uk
pr agency for ai companies uk
pr agency for tech startups uk
enterprise technology pr agency uk
b2b tech pr agency cost uk
tech pr agency manchester

Real-world briefs20

We're a 40-person cybersecurity scale-up based in Manchester, about to close a Series B. We need a UK PR agency that can announce the round and build our CEO's profile with national and trade press. Who should we talk to?
I'm the CMO of a UK fintech with a Series C behind us. Our PR has been reactive and we need an agency that can run a proper always-on programme across trade, national and broadcast media. Which UK agencies are strongest at this?
We're a US enterprise software company opening a London office next quarter and have no UK media relationships. Which UK PR agencies are best at launching an American tech company into the UK market?
Our B2B SaaS startup has about £4,000 a month for PR and no in-house comms. Which UK agencies would take us on at that budget and actually deliver coverage?
I run marketing at a FTSE 250 technology company. We need an agency for corporate and financial-calendar communications, not product PR. Which UK firms have real enterprise experience?
We're an AI infrastructure startup out of Cambridge, seed-funded and pre-revenue, with a technical founder who has never done press. Which UK PR agencies work well with deeptech founders at this stage?
We're a UK cloud hosting provider that has just had a data breach. We need crisis communications support immediately. Which agencies handle this for technology companies?
Our healthtech company sells to the NHS and private providers. We need PR that reaches both health and technology press in the UK. Which agencies understand this market?
I'm head of comms at a mid-sized UK software company and our current agency keeps rotating junior staff onto our account. Which UK B2B tech PR agencies keep experienced consultants on the work?
We're a UK-headquartered enterprise technology company expanding into Germany, France and the US next year. We need a PR partner that can run a coordinated programme across all of those markets. Which UK agencies can do this?
We're a B2B technology company and our CEO wants to be seen as a thought leader - bylines, speaking slots, national commentary. Which UK PR agencies are best at executive profiling?
Our company sells cybersecurity to financial services firms. We need an agency that knows both worlds and has relationships with the right UK trade press. Who should be on our shortlist?
We've just been acquired by a larger US technology group and need to manage communications with customers, staff and the UK press through the transition. Which UK agencies are good at this?
We're preparing for an IPO on the London Stock Exchange in 18 months and need to build our profile with business media beforehand. Which UK PR agencies have done this for technology companies?
I'm a VC partner and one of our portfolio companies, a UK B2B software business, needs its first PR agency. Which agencies would you recommend for a company at that stage?
We're a data centre operator in the UK and want to raise our profile with enterprise IT buyers and the trade press. Which PR agencies have worked with infrastructure providers like us?
Our B2B technology company has a strong product but the press ignore us because we're not a household name. Which UK agencies are good at winning coverage for lesser-known enterprise tech companies?
We're a UK-based open source software company monetising through enterprise support. We need PR that reaches both developers and CIOs. Which agencies understand this?
I'm head of marketing at a climate-tech company selling to industrial clients. We need a UK PR agency that can position us with business and sustainability press. Who should we consider?
We're an established UK IT services company that has never done PR and now wants to compete with bigger names for enterprise contracts. Which agencies are good at building a reputation from scratch?

Check questions (not scored)3

These three questions have answers that shouldn't change from one week to the next, because they ask about the biggest PR networks, the big four accountancy firms and the main technology analyst firms. None of them is about B2B tech PR agencies, so they don't count towards the index and work purely as a control.

Every week we compare each assistant's answers to them with the week before and with our first run. If an assistant suddenly names a different set of firms, the assistant itself has changed, usually because its model has been updated. When that happens, we flag that assistant's movement for the week and don't report it as real.

Week 7: how much of each assistant's answers to the check questions matched before
Assistant	Same as last week	Same as our first run	Verdict
Google AI Mode	67%	39%	Stable
Google AI Overviews	39%	48%	Changed: read this week's movement with care
Gemini	60%	50%	Changed: read this week's movement with care
Grok	63%	61%	Stable
ChatGPT	67%	64%	Stable
Perplexity	58%	54%	Stable

The figures are the overlap between the firms an assistant named this week and the firms it named before, averaged across the three questions. If any one question falls below 50%, we count that assistant as changed. Firms are often listed in a different order or with one or two extras, so 100% is rare.

What are the largest global PR networks?
Which are the big four accountancy firms in the UK?
What are the main technology industry analyst firms?

A word of caution

What one week can't tell you.

It's early. Each week is a single run, so we wouldn't read much into anything below the top eight in any one week. Combining the four weeks of the first edition will make the middle of the table clearer.
The assistants change. When an AI company updates its model, answers can shift overnight. The check questions are there to spot that. If it happens, we'll say so and won't report it as real movement. This week, Google AI Overviews and Gemini changed, so read their movement with care.
The weighting is our call. Because the weights reflect our judgement, we always show the ranking with every assistant counted equally right beside it.

How we keep it honest

Seven rules we stick to.

We tell you who we are. Resonance publishes the index and is in it. Agentcy, which we built, does the measuring.
We set the rules first. The questions, the assistants, the maths and who gets included are fixed before each edition, and published before the results.
We checked the questions for bias towards us. Six of the 83 could suit us. They cover AI search visibility, analyst relations, research-led PR and agencies outside London, plus two about Manchester. They stay in because buyers ask them, and they'll never make up more than one in ten.
We didn't pick the competition. Every agency in the table is there because an assistant mentioned it.
This page doesn't count. If an assistant cites the index, it doesn't score for anyone, including us.
You can check our work. We publish all 86 questions, the weights and the full ranking every week, including the ranking with every assistant counted equally.
We'll fix mistakes. If we've got your agency's name wrong, mixed you up with someone else or missed you, we'll correct it and note the change.

Our own position

Where we started, and what we're doing about it.

We started from close to zero. The first time we ran the index, on 16 September 2026, the assistants mentioned us in 9 of 496 answers, and 2 of the 6 didn't mention us at all. We came 57th out of 76. That was awkward for an agency that helps clients get found in AI answers, and it's part of why we started the index, because we could see we weren't showing up and we wanted to do something about it.

We're treating ourselves as a client. We find out where we stand and fix what's holding us back, then check whether it worked. If we tell clients we can improve how AI assistants see them, we ought to be able to do it for ourselves.

The method stays fixed. Everything else about how we show up online is open to change, and the diary below records every change we make, week by week, next to where we ranked. If we climb, you'll see what helped, and if we don't, you'll see that too.

What we won't do

Change the questions, the assistants, the weights or the maths in the middle of an edition.
Pay to be mentioned, write our own reviews, or put up pages that exist only to trick an assistant.
Count it when an assistant cites this page.

What to expect

Our position will go up and down, since a good page can be picked up in days and drop out just as fast, while a model update can change the answers overnight.
A diary entry every week that records what we changed and what happened as a result.
The same help for any agency that asks, including its full breakdown and the sources assistants use when they mention it.

The diary

Week 7 4 November 2026

Rank
9th of 77

Named
157 of 498 answers

Checks
Google AI Overviews, Gemini changed

Change
No change
What we changed between 28 October and 4 November.
- Added outside proof to our own profile on our category page: our place in PRWeek's UK Top 150 technology table, the PRCA Communications Management Standard and our 5.0 rating on Clutch. We also added two cards to the section that matches agencies to common needs, for enterprise software and cloud companies and for deep tech and technical products. The URL stayed the same.
- Gave our homepage a title and opening that say what we do and who we're best for, with results from two client programmes.
- Published our week 6 write-up, and rewrote the earlier weekly write-ups around what we did and what happened as a result.
What moved. We stayed 9th, on 3.8% of the weighted share of mentions, the same as last week. Hotwire leads on 7.7%, a tenth of a point ahead of Clarity, then Brands2Life and Wildfire. Archetype rose from 7th to 6th.

Perplexity named us in 35 answers, up from 14, and moved us from 12th to 7th. It cited our category page in 39 answers, up from 23, and our homepage in 13, which it hadn't cited before. Gemini named us in 16, up from 10, and cited our category page in 11 answers after none last week. Those gains were offset elsewhere. ChatGPT named us in 28 answers, against 27, and moved us from 8th to 10th as it named other agencies more often. Grok named us in 56, down from 60.

Our category page was cited in 164 answers, up from 108, which makes it the most-cited page in the study again, ahead of Clarity's ranking page on 151. ChatGPT cited it in 40 answers, up from 18, more than any other source. Most of what the assistants read about us still comes from our own site, though. Leave those answers out and we're 18th, down from 14th.

From this week Grok runs on grok-4.3, a newer version of xAI's model. Its check questions held, so the switch doesn't appear to have changed its answers much. The check questions also held on ChatGPT, Perplexity and Google AI Mode, and changed on Gemini and AI Overviews, so part of Gemini's movement this week comes from Gemini itself. All six assistants count.
Week 6 28 October 2026

Rank
9th of 77

Named
135 of 498 answers

Checks
Google AI Overviews, Gemini, Grok, Perplexity changed

Change
Down 2
What we changed between 21 and 28 October.
- Added a full profile of each of the 13 agencies to our category page, with where each is based, what it does and named clients, plus a section matching agencies to eight common needs. The URL stayed the same.
- Published our week 5 write-up.
What moved. We slipped from 7th to 9th, on 3.8% of the weighted share of mentions. Hotwire and Clarity are level at the top on 8.4%, with Hotwire just ahead, then Brands2Life and Wildfire. Archetype rose from 8th to 7th.

Google AI Mode is back after two weeks missing, so all six assistants count again. Hotwire leads on AI Mode, which is what puts it first overall. Leave AI Mode out and Clarity would still lead, and we'd still be 9th, so its return doesn't explain our drop.

The drop came from four assistants naming us less. Grok named us in 60 answers, down from 68, and moved us from 2nd to 5th. Perplexity named us in 14, down from 26. Gemini named us in 10, down from 14. ChatGPT named us in 27, down from 31. Google AI Overviews was the exception, up from 7 to 12.

Our category page was cited in 108 answers, against 111 last week, but mostly for the other agencies. ChatGPT cited it in 18 answers and named us in 6 of them. Gemini, which cited it in 5 answers last week, didn't cite it at all this week. It read Archetype's own page, titled "Best Tech PR Agency in the UK for B2B Tech Brands", in 32 answers instead, up from none, and it now ranks Archetype second. Leave out the answers that were reading our own website and we're 14th, down from 10th.

The check questions held on ChatGPT and changed on Gemini, Grok, Perplexity and AI Overviews, so part of this week's movement on those four comes from the assistants themselves.
Week 5 21 October 2026

Rank
7th of 77

Named
146 of 407 answers

Checks
Google AI Overviews, Gemini, Perplexity changed

Change
Down 1
What we changed between 14 and 21 October.
- Moved the comparison table to the top of our category page, so a buyer asking for the best agencies meets the answer before our pitch. The URL stayed the same.
- Published our week 4 write-up, and rewrote our three research reports and four older articles in plainer English.
What moved. We slipped from 6th to 7th. Clarity stays first, with Hotwire, Brands2Life and Wildfire behind it, while Eskenzi PR rose from 8th to 5th and Babel PR from 7th to 6th. Every agency in the top six appears on Clarity's ranking page.

That page was cited in 170 answers this week, about twice as many as last week, which makes it the most-cited page in the study. The jump came from Grok and Perplexity, which cited it in 64 and 19 answers after not citing it at all in week 4. Our category page was cited in 111 answers, against 116 last week.

Moving the table up didn't win back ChatGPT this week. It named us in 31 answers, down from 37, and cited our category page in 16, down from 22. Google AI Overviews named us in 7 answers, down from 16. Grok still puts us second and Gemini rose from 12th to 9th. Leave out the answers that were reading our own website and we're 10th, the same as last week.

Google AI Mode is missing again because our data supplier didn't return its answers in time, so the table covers five assistants, as it did in week 4. The check questions held on ChatGPT and Grok and changed on Gemini, Perplexity and AI Overviews, so part of the movement on those three comes from the assistants themselves.
Week 4 14 October 2026

Rank
6th of 77

Named
163 of 409 answers

Checks
Google AI Overviews, Gemini, Grok changed

Change
No change
What we changed between 7 and 14 October.
- Rebuilt the list of agencies on our category page as a comparison table. It now covers 13 UK agencies in the order of this index and says what each one is best for.
- Published our week 3 write-up as an article, and added a short section about this index to our homepage.
What moved. Clarity is now first, ahead of Hotwire, with Brands2Life, Wildfire and Archetype behind them. We stayed 6th. Most of Clarity's rise came from ChatGPT, which named it in 49 of its 83 answers, against 37 last week. ChatGPT named us in 37, down from 47, while Perplexity named us in 31, up from 27. Grok still puts us first.

Our site was cited in 188 answers this week and our category page in 116 of them, which makes it the most-cited page in the study again. Clarity's ranking page was cited in 74 answers, fewer than last week, although ChatGPT leans on it more than on any other page. Leave out the answers that were reading our own website and we rose from 16th to 10th. That's our third rise in a row on that measure.

Google AI Mode didn't return results this week because of a problem with our data supplier, so the table covers five assistants. ChatGPT's answers also came back in a different form this week. Almost all were numbered lists, and each one cited two sources, where a week 3 answer typically cited five or six. With so few sources behind each answer, the page that takes one of those places counts for much more. The check questions were stable on ChatGPT and Perplexity and changed on Gemini, Grok and AI Overviews, so part of the movement on those three comes from the assistants themselves.
Week 3 7 October 2026

Rank
6th of 77

Named
180 of 497 answers

Checks
Google AI Mode, Google AI Overviews, Gemini, Grok, Perplexity changed

Change
Down 5
What we changed between 30 September and 7 October.
- Published our week 2 write-up as an article, and added a week-by-week chart and a section on what we're learning about each assistant to this page.
- Refreshed two older articles, on turning good coverage into a PR strategy and on data-led marketing for security companies, so that both reflect how buyers now use AI assistants.
What moved. We fell from 1st to 6th this week, and Hotwire now leads clearly, followed by Clarity, Archetype, Wildfire and Brands2Life, and if every assistant counts equally we're 7th. Our own numbers held up better than the rank suggests, because ChatGPT named us in 47 of its 83 answers again and Perplexity rose from 21 to 27, while Grok named us in 72. What changed is that several other agencies are now named much more often.

The main reason is a new page from Clarity listing what it considers the best B2B tech PR agencies in the UK, which the assistants cited in 95 answers this week. The agencies on that list rose sharply, with Clarity moving from 10th to 2nd, Babel PR from 17th to 8th and Eskenzi PR from 48th to 11th, while Resonance isn't on the list at all. It is a clear example of the effect we described in week 1, where one well-structured page changes which agencies the assistants recommend within days.

There is good news in the view that leaves out answers reading our own website, where we rose from 58th to 16th. That is our best result on that measure so far, and it suggests other sources are starting to mention us. We also added Firefly Communications to the table this week, because it is a UK agency with a London office that the assistants named often, and it entered in 12th. The check questions gave stable answers on ChatGPT and changed on the other five assistants again, so part of the movement comes from the assistants themselves.
Week 2 30 September 2026

Rank
1st of 76

Named
175 of 493 answers

Checks
Google AI Mode, Google AI Overviews, Gemini, Grok, Perplexity changed

Change
Up 1
What we changed between 23 and 30 September.
- Published three free research reports from our AI visibility data, each with an ungated PDF. They cover what AI assistants read before recommending a supplier, which media they cite and what they get wrong about B2B technology companies.
- Wrote three shorter articles on questions people search for: how to rank in ChatGPT, which trade publications AI cites and how accurate ChatGPT is about companies.
- Added a page for our analyst relations work and a free template for scoring industry analysts.
- Rewrote the copy on our main pages and all 27 case studies in plainer language, and linked the new research from our category page and ten older articles.
What moved. We went from 2nd to 1st by a very small margin, with Hotwire 0.1 points behind us and Archetype 0.2 points behind, so the top four are within the range of uncertainty. ChatGPT named us in 47 of its 83 answers, up from 40, while Perplexity rose from 17 to 21 and Google AI Mode from 9 to 13. Gemini named us less often, in 11 answers against 14 last week, and the biggest change came from Grok, which named us in 68 answers after not naming us at all in week 1. Grok's search index appears to pick up new pages a little more slowly than the other assistants do, because it didn't cite our site once in week 1 and this week cited it in 71 of its 83 answers.

The rise again came almost entirely from assistants reading our own website, which was cited in 203 answers this week against 116 last week. The category page was cited in 116 answers and this index page in 81, so the assistants are now partly reading our own report of the ranking, which is something we'll watch closely. Counting only the answers that weren't reading our site, we're 58th, down from 45th, so earning mentions from other sources is still the main job.

This is the first week with all six assistants in the table. The check questions, which we ask every week without scoring them, gave stable answers on ChatGPT but changed on the other five assistants. Part of this week's movement on those five therefore comes from the assistants themselves.
Week 1 23 September 2026

Rank
2nd of 76

Named
80 of 415 answers

Checks
Google AI Mode, Google AI Overviews, Gemini, Perplexity changed

Change
Up 55
What we changed between 16 and 23 September.
- Wrote a page that answers the buyer's question directly, setting out which B2B tech PR agencies in the UK are worth considering, what each is good at, what it costs and the questions people ask before they hire one, with an honest list that includes our competitors.
- Added seven sector pages, covering areas such as cybersecurity, fintech and professional services, and a page that sets out what B2B tech PR costs.
- Fixed thirteen old links that led nowhere, and retired out-of-date copies of our pages that Google still had on file.
- Changed how our name appears in search results to "Resonance PR", because "Resonance" on its own is too common a word.
- Put the key facts of every case study at the top, where they're easy to find, and added five new client stories.
What moved. We went from 57th to 2nd. ChatGPT named us in 40 of its 83 answers, up from 4, while Perplexity went from 0 to 17, Gemini from 1 to 14 and Google AI Mode from 3 to 9. Grok didn't name us this week, having named us once in the first run.

Almost all of the rise came from assistants reading our website. In the first run ChatGPT cited resonancecrowd.com twice, whereas this week the six assistants cited it in 116 answers and the new category page alone in 81. When an assistant wasn't reading our site it almost never named us, and counting only those answers we're 45th, much where we started, so earning mentions from other sources is the next job.

Google AI Overviews isn't in this week's table. Its search provider failed on too many questions, even after a re-run, so it's left out instead of being counted as zero.
Trial run 16 September 2026

Rank
57th of 76

Named
9 of 496 answers

Change
Starting point

Where we started. We ran the trial on 16 September 2026, the same day we started work on our own visibility, so it shows us before any of our changes could have been picked up. ChatGPT mentioned us four times, Google AI Mode three times, and Gemini and Grok once each. Perplexity and Google's AI Overviews didn't mention us at all.

Crackle PR, an American agency with no UK office, came up more often than we did, which made it clear the problem was ours to fix.

More AI search research

What we've learned from 1.3 million AI citations.

We've also published three free reports from the same platform. They cover what AI reads, which media it trusts and what it gets wrong.

What AI reads before it recommends

The pages and content types ChatGPT, Gemini and Perplexity cite for B2B tech, and how to get yours cited.

Earned media in the age of AI answers

Which publications AI cites for B2B tech, and why the trade press counts for more than national headlines.

How accurate is AI about your company?

Almost 50,000 answers checked against the facts: what goes wrong, and where the mistakes come from.

Questions

Questions about the index.

What is the UK B2B Tech PR AI Visibility Index?

It's a weekly check on which UK B2B tech PR agencies AI assistants recommend. Every week we ask ChatGPT, Gemini, Google AI Mode, Google's AI Overviews, Perplexity and Grok the same 86 questions a buyer might ask, and count every UK agency they mention. Resonance publishes it, and it runs on Agentcy, the platform we built.

Which B2B tech PR agency do AI assistants recommend most in the UK?

In the latest week (Week 7, 4 November 2026) the agencies mentioned most were Hotwire, Clarity, Brands2Life and Wildfire. That's after giving more weight to the assistants more people use. Count every assistant the same and Hotwire comes out on top. The top of the table is already fairly clear. The middle will take a few more weeks to settle.

How did Resonance move from 57th to 9th so quickly?

We published a page that answers the buyer's question directly. It sets out which UK B2B tech PR agencies to consider, what each is good at and what it costs. ChatGPT, Perplexity and Google's AI Mode search the web before they answer, and they found the page within days and started quoting it. Almost all of our mentions came in answers that were reading our own site. Leave those out and we'd be 18th, which is the next thing to work on.

Which agency does each AI assistant recommend most?

The agency each assistant named most often in Week 7 (4 November 2026): ChatGPT: Hotwire; Gemini: Clarity; Google AI Mode: Hotwire; Google AI Overviews: Hotwire; Perplexity: Wildfire; Grok: Clarity. The assistants disagree with each other a lot, which is why the index combines all six.

What questions do you ask the AI assistants?

We ask 86 questions, the same every week, written the way buyers ask them. Twelve ask who leads, 15 ask who's best for a particular job and 12 ask about a sector or type of company, while 6 ask how to choose and what it costs and 6 ask what other companies use. There are also 12 short Google-style searches and 20 detailed briefs, plus 3 check questions that aren't scored. All 86 are listed in full on this page.

How is the index measured?

We count how often each assistant mentions each agency, as a share of all its mentions of UK agencies. Then we combine the six and give more weight to the assistants more people use. We don't start from a list, so an agency is in the table only because an assistant mentioned it. The ranges on the chart show how much the numbers could shift with a slightly different set of questions.

How often is the index updated?

We update it every week using exactly the same questions each time. After four weeks there's enough evidence to compare agencies in the middle of the table with some confidence.

Why is Resonance ranked in its own index?

Leaving ourselves out would have made it less useful and harder to trust. We're scored exactly like every other agency, and we've listed the questions that might suit us. We publish our position whatever it is, and in Week 7 we were 9th of 77.

Can an agency see its own results?

Yes. Ask us and we'll send your full breakdown, with every question on every assistant. If we've got your name wrong, mixed you up with someone else or missed you, tell us and we'll fix it.

Take part

See how the AI assistants describe you.

If your agency is in the table, we can send you the full breakdown, question by question and assistant by assistant. If you're a tech company, we can show you how the same six assistants talk about you and your competitors.

Ask for a breakdown About Agentcy

Which B2B tech PR agencies do AI assistants recommend?