B2B tech PR agency for complex technology businesses in the UK.

In the week of 7 October 2026, the B2B tech PR agencies that AI assistants recommended most often in the UK were Hotwire, Clarity, Archetype, Wildfire, Brands2Life and Resonance. CCgroup, Babel PR, Spreckley, ITPR, Eskenzi PR, Firefly Communications and CommsCo followed. The best choice depends mostly on your sector and budget. The table at the top of this page shows what each agency does best, and we update its order every week from our AI visibility index.

An agency needs a UK office and a record of B2B technology clients it names in public. It also has to be recommended by AI assistants when we ask them the questions buyers ask. We're on the list ourselves, so we use our weekly AI visibility index to set the order.

A B2B tech PR agency builds the reputation of a technology company with the people who influence a purchase: trade and business journalists, industry analysts such as Gartner and Forrester, and, increasingly, the AI assistants buyers use for research. The work usually covers positioning and messaging, media relations, analyst relations, thought leadership and executive profile, issues and crisis communications, and measurement.

Shortlist three or four specialists and compare them on five things: experience in your sector and with your buyers; who will actually run the account day to day; analyst relations experience, if Gartner or Forrester influence your deals; how they measure results beyond coverage, including AI search visibility; and client reviews on Clutch or references you can call. Ask each one how they would change the decision you most need to influence.

Retained B2B technology PR in the UK runs from about £3,000 a month to £25,000 and more. Most specialists quote between £6,000 and £15,000 a month. Resonance's retained consultancy typically starts at £5,000 a month, depending on scope, KPIs and deliverables. Agentcy also offers self-serve and lower-cost options for smaller budgets.

Most B2B technology companies should hire a specialist. Trade journalists, industry analysts and long enterprise buying cycles each take years to learn, and a generalist learns them on your budget. A generalist makes sense when the brief is mainly consumer or mainstream business profile. Resonance specialises in complex B2B, technology first.

A network gives you offices in many markets, whereas an independent agency is more likely to keep the senior people who won the pitch on the work and to be flexible on scope. Resonance is independent, works across Europe and North America with partners, and keeps senior consultants on the account.

An agency is usually organised around outputs such as coverage, whereas a consultancy is organised around a business outcome and uses coverage as one of several tools, alongside positioning, analyst relations, counsel and measurement. Many good firms do both, and we call ourselves a consultancy because that is where our work starts.

Resonance measures and improves how B2B technology brands show up in ChatGPT, Gemini, Perplexity and Google's AI Overviews, using Agentcy, the platform it built. Agentcy tracks which brands the assistants name for buyer questions and which sources they cite, and Resonance publishes a weekly UK B2B Tech PR AI Visibility Index from it. ITPR also focuses on search and generative search. When you compare agencies, ask each one to show you your current AI visibility before the pitch.

Resonance works with both. We often work with technology companies from seed onwards, as well as enterprise software and cloud businesses and complex B2B firms in professional and financial services. If the budget won't stretch to a retainer, we say so and suggest Agentcy's self-serve tier or another agency.

Resonance has a Manchester office, Resonance North, with a team working with technology founders and scale-ups across the North West. ITPR also has a Manchester office. Most other UK B2B tech specialists are based in London and work nationally, so if you want a local team, ask who will be in the room. See Resonance North.

Resonance has run cybersecurity PR since 2011 for vendors from seed to enterprise, covering positioning in a crowded market, breach and incident readiness, and analyst evaluations such as the Gartner Magic Quadrant. Eskenzi PR is a dedicated cybersecurity specialist, and Spreckley and CCgroup are strong in enterprise security. See our cybersecurity page.

Resonance works with fintech and financial technology firms on regulated launches, institutional trust and communications that satisfy the FCA as well as the press, alongside its professional and financial services practice. CCgroup and Aspectus are also strong in fintech. See our fintech page.

Often, yes. Resonance works with companies from seed onwards, and we say so if the budget won't stretch to a retainer. Agentcy's self-serve tier starts at £200 a month and project work at about £3,000, while retained specialist PR usually needs around £5,000 a month to be worth doing. CommsCo also suits lean early-stage budgets. Full bands on what B2B tech PR costs.

A Resonance retainer covers a named senior team, positioning and messaging, an always-on media and analyst programme, content and executive profile, issues counsel, and monthly measurement in Agentcy of share of voice, message adoption and AI visibility. Scope is agreed against the brief and reviewed each quarter.

Expect first coverage within four to eight weeks if there is a news hook, and a steady flow by month three. In its first 90 days, Resonance delivers a diagnosis, a narrative in the market and a measurement baseline. Changes in AI search visibility usually show within three to six months; analyst relations takes six to twelve months, in line with analyst research cycles.