B2B tech PR agency for complex technology businesses in the UK.

We have worked in B2B technology since 2011: more than 500 campaigns for over 100 technology brands, from scale-ups to NTT DATA. Cloud, data and AI, security, SaaS, fintech, and the professional and financial services firms that buy from them. We know the journalists, analysts and communities each of those markets turns on.

Three things set the work apart. We can explain a data platform to the FT and a security architecture to a developer title in the same week. We run analyst relations as a discipline, and wrote the guide to it. And we built our own platform, Agentcy, which measures media, social and AI visibility and powers the UK B2B Tech PR AI Visibility Index. We publish our own position in it, whatever it says.

PRCA member with the Communications Management Standard. PRWeek UK Top 30 technology agencies. Offices in London and Manchester; clients across the UK, Europe and North America.

Every engagement runs on the same four-part model, whether it is one project or an always-on programme.

Design. We learn how the business is seen: by buyers, analysts, the press and, increasingly, AI systems. From that we build positioning, narrative and a plan tied to the decision you need to influence.

Build. Media relations with national, business and trade journalists. Analyst relations. Executive profiling. Original research. Content that earns authority.

Manage. Always-on counsel: live opportunities, social, issues and crisis readiness, and how AI assistants describe you.

Measure. Share of voice, message adoption, AI visibility and influenced demand, reported in the terms boards use.

The people who win the brief run the brief. Senior consultants stay on the account. We would rather decline work than staff it thinly. In the first 90 days you get a diagnosis, a narrative in the market and a measurement baseline.

The UK market. Retained B2B technology PR runs from about £3,000 a month at the small end to £25,000 and more for senior, integrated programmes. Most specialist agencies quote £6,000 to £15,000 a month. Projects such as a launch or a research report are usually £10,000 to £50,000. Seniority, analyst relations, the number of markets and the amount of positioning work move the number.

How we price. Agentcy, our own AI-visibility and media intelligence platform, gives us flexibility a pure services firm does not have. It can be used self-serve, and it underpins lower-cost options. Details are on the Agentcy website. Resonance's retained consultancy typically starts at £4,000 to £6,000 a month, depending on scope, KPIs and deliverables. Most work is retained, scoped to the brief and reviewed each quarter. If someone else would serve you better, we will say so.