Announce a fund close so LPs and founders notice
Set the close inside the firm's thesis, brief the financial and venture press, then follow through so a headline becomes a meeting.
Venture and portfolio
Venture capital and portfolio PR consultancy for the UK
Most investors looking for a PR agency for their fund, or the companies they back, are looking for what we do. We call it a strategic communications consultancy. The difference matters.
Discuss your brief
What venture and portfolio buyers need
Punch above your weight, with founders and with LPs.
A venture firm is judged by two audiences. Founders choosing between term sheets ask which fund is worth having on the cap table. Limited partners, from institutional investors to family offices, decide whether to back the next fund. Both look at the same things: exits, follow-on rounds, partner knowledge and portfolio momentum.
Most funds under-tell that story. Exits go out quietly. Closes get a paragraph. The partners' best thinking stays in the partnership. Larger firms fill the silence with brand. A smaller fund needs its successes heard by the right founders and LPs, within the rules on financial promotion.
Consultancy, not agency
What a consultancy does that an agency does not.
An agency is briefed for a round and measured on coverage. We start with what the firm needs to be believed, and by whom. That means the founders it wants to win, the LPs it wants to keep, and the buyers who decide how stories end.
For the fund, that means telling success in a way sophisticated audiences trust. Exits and closes sit inside a thesis. Partners are known for a point of view. For the portfolio, it means senior counsel for founders from people who have sat through rounds, pivots and crises.
- 500+
- campaigns delivered for more than 100 technology brands.
- 4
- disciplines in one connected programme: design, build, manage and measure.What we do →
- 1
- intelligence platform, Agentcy, built by Resonance and used on every programme.About Agentcy →
Typical briefs
Typical venture and portfolio briefs
Turn an exit into a story about judgement
An exit is proof of thinking, not just a number. We tell why the firm backed the company and what it saw first.
Give the partners a point of view LPs remember
OpenOcean's State of Quantum research put the firm's view of a frontier market in front of founders, LPs and journalists.
Make a portfolio round launch a company
Pyramid Analytics' $120m Series E opened with a TechCrunch exclusive and reached 69 pieces of coverage. EasyDMARC's Series A was built the same way.
Set one standard across the portfolio
A playbook, senior counsel and shared measurement that any portfolio company can draw on, so the fund's reputation compounds with theirs.
Handle the first difficult week
A breach, a layoff, a down round, a departing founder. Calm, fast, senior counsel so a company's bad week does not become the fund's.
How we work
Design, build, manage, measure.
For a fund the model runs at two levels. The firm's own positioning, announcements and research for LPs and founders, plus a shared standard any portfolio company can use, with Agentcy reporting both.
Frequently Asked Questions
Can PR help a venture firm attract and retain limited partners?
Yes, if it is done with the care LPs expect. Institutional investors and family offices commit on track record and judgement. Both persuade more when they are visible: exits and closes told inside a thesis, partners known for a point of view. We work within the rules on financial promotion.
How do you help a smaller fund punch above its weight?
By making the firm's judgement heard rather than trying to out-brand bigger firms. A clear thesis, partners quoted on what founders and LPs care about, exits and closes announced properly, and a portfolio that announces well together. Agentcy shows your share of voice against rival funds.
Do you work with the fund, the portfolio companies, or both?
Both, often at once. Some investors retain us for the firm's own positioning and research. Some introduce us to portfolio companies at a round or a launch. Some want a standard the whole portfolio can use. Each company is engaged in its own right.
How much does venture or portfolio PR cost in the UK?
It depends on the brief. A close, an exit or a round is a project. A fund-level programme is a monthly retainer. Resonance's retained consultancy typically starts at £4,000 to £6,000 a month, depending on scope, KPIs and deliverables. Agentcy, our AI-visibility platform, offers self-serve and lower-cost options.
Which investors and portfolio companies has Resonance worked with?
Published case studies include OpenOcean on its State of Quantum research and Pyramid Analytics on its $120m Series E. EasyDMARC and LatticeFlow feature on their funding rounds. We have worked with venture-backed companies from seed to late stage in cloud, data, security and software.
Do you take on very early-stage companies?
Sometimes, and we say so honestly when we are not the right fit. We work best from Series A onwards, where positioning, senior counsel and measurement earn their keep. For a seed-stage company on a lean budget, Agentcy's self-serve options are often the better start.
Start a conversation
Bring us the fund's story, and the companies'.
A close, an exit, a partner with something to say, a round to announce. A short brief is enough.
Discuss your brief