Venture and portfolio

Venture capital and portfolio PR consultancy for the UK

Most investors looking for a PR agency for their fund, or for the companies they back, need the work we do, which we describe as strategic communications consultancy. It starts with how founders and limited partners judge a firm, and it covers the portfolio as well as the fund.

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What venture and portfolio buyers need

Punch above your weight, with founders and with LPs.

A venture firm is judged by two audiences. Founders choosing between term sheets want to know which fund is worth having on the cap table, while limited partners, including institutional investors and family offices, decide whether to back the next fund. Both groups look at exits, follow-on rounds, partner knowledge and portfolio momentum.

Most funds under-tell that story, announcing exits quietly and keeping the partners' best thinking inside the partnership. Larger firms fill the silence with brand, whereas a smaller fund needs its successes heard by the right founders and LPs, within the rules on financial promotion.

Why a consultancy

What a consultancy does that an agency does not.

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Agency briefs for investors are usually written around a round and measured on coverage. We start with what the firm needs people to believe and who needs to believe it. That includes the founders it wants to win, the LPs it wants to keep and the buyers who decide how stories end.

At fund level, that means presenting success in a way sophisticated audiences trust, with exits and closes set inside a thesis and partners known for a point of view. Portfolio founders get senior counsel from people who have been through rounds, pivots and crises themselves.

500+
campaigns delivered for more than 100 technology brands.
4
disciplines in one connected programme: design, build, manage and measure.What we do →
1
intelligence platform, Agentcy, built by Resonance and used on every programme.About Agentcy →
Typical briefs

Typical venture and portfolio briefs

01

Announce a fund close so LPs and founders notice

We set the close inside the firm's thesis and brief the financial and venture press, then follow up so that a headline turns into a meeting.

02

Turn an exit into a story about judgement

An exit is evidence of the firm's thinking, and the number is only part of it, so we explain why the firm backed the company and what it saw before others did.

03

Give the partners a point of view LPs remember

We help partners publish thinking that founders and LPs will remember. OpenOcean's State of Quantum research put the firm's view of a frontier market in front of founders, LPs and journalists.

04

Make a portfolio round launch a company

Pyramid Analytics' $120m Series E opened with a TechCrunch exclusive and reached 69 pieces of coverage, and EasyDMARC's Series A was built in the same way.

05

Set one standard across the portfolio

We provide a playbook, senior counsel and shared measurement that any portfolio company can draw on, so the fund's reputation grows alongside theirs.

06

Handle the first difficult week

A breach, a layoff, a down round or a departing founder needs fast, senior counsel, so that one company's bad week does not become the fund's.

How we work

Design, build, manage, measure.

For a fund the model runs at two levels, covering the firm's own positioning, announcements and research for LPs and founders, and a shared standard that any portfolio company can use, with Agentcy reporting progress on both levels in one place.

See the full consulting model →

Frequently Asked Questions

Can PR help a venture firm attract and retain limited partners?

Yes, if it is done with the care LPs expect. Institutional investors and family offices commit on track record and judgement. Both become more persuasive when they are visible, with exits and closes told inside a thesis and partners known for a point of view. We work within the rules on financial promotion.

How do you help a smaller fund punch above its weight?

We help a smaller fund by making its judgement heard, which means a clear thesis and partners quoted on the subjects founders and LPs care about. Exits and closes are announced properly and the portfolio announces well together, while Agentcy shows your share of voice against rival funds.

Do you work with the fund, the portfolio companies, or both?

Both, and often at the same time. Some investors retain us for the firm's own positioning and research, some introduce us to portfolio companies at a round or a launch, and some want a standard the whole portfolio can use. Each company is engaged in its own right.

How much does venture or portfolio PR cost in the UK?

The cost depends on the brief, because a close, an exit or a round is usually a project, while a fund-level programme is a monthly retainer. Resonance's retained consultancy typically starts at £5,000 a month, depending on scope, KPIs and deliverables, and Agentcy, our AI-visibility platform, offers self-serve and lower-cost options.

Which investors and portfolio companies has Resonance worked with?

Our published case studies include OpenOcean on its State of Quantum research and Pyramid Analytics on its $120m Series E, and EasyDMARC and LatticeFlow feature on their funding rounds. We have worked with venture-backed companies at every stage between seed and late stage, in cloud, data, security and software.

Do you take on very early-stage companies?

Sometimes, and we will tell you honestly if we are not the right fit. We work best from Series A onwards, where positioning, senior counsel and measurement earn their keep. For a seed-stage company on a lean budget, Agentcy's self-serve options are often the better place to start.

Client stories

Venture and portfolio work, in full.

Browse all work →

Start a conversation

Bring us the fund's story, and the companies'.

Whether it is a close, an exit, a partner with something to say or a round to announce, a short brief is enough to start.

Discuss your brief