Define a category before a competitor does
Positioning, narrative and proof for a product that fits no existing box, then a plan to get analysts and journalists using your language.
Technology scale-ups and growth businesses
Technology PR agency for scale-ups and growth businesses in the UK
Most people looking for a technology PR agency in the UK are looking for what we do. We call it a strategic communications consultancy. The difference matters.
Discuss your brief
What technology buyers need
Technology buyers want the point, not the press release.
B2B technology is bought by committees. A technical evaluator, a budget holder and a board all need to believe the same thing about you. They form that belief from trade press, analysts, peers, search and, more and more, an AI answer.
So the story has to work twice. It must make a complex product clear to a non-specialist without losing the detail a specialist will check. Most briefs start with a business event: a round, a launch, a new market or a board asking what PR is doing for growth.
The brief usually includes one of these:
- A product that is hard to explain
- A funding round, launch or new market
- A category to define before a rival does
- Analysts who do not yet know where you fit
- A board that wants PR reported as growth
- An AI answer about you that is wrong
Consultancy, not agency
What a consultancy does that an agency does not.
An agency is briefed for coverage and measured on it. A consultancy starts with the business: what the market should believe about you, who shapes that belief, and how reputation supports growth. We work at that level, then run the media, analyst and content work to match.
For a scale-up that means positioning before pitching, senior counsel on the calls that carry risk, and analyst relations run as a discipline. We built Agentcy, our own platform, to measure share of voice and how ChatGPT and Gemini describe you.
- 500+
- campaigns delivered for more than 100 technology brands.
- 4
- disciplines in one connected programme: design, build, manage and measure. What we do →
- 1
- intelligence platform, Agentcy, built by Resonance and used on every programme. About Agentcy →
Typical briefs
Typical technology briefs
Most engagements start with one of these. Each is available as a focused piece of work or as part of an always-on programme.
Make a funding round work harder than a headline
Brief under embargo and pick the exclusive. Pyramid Analytics' $120m Series E opened on TechCrunch and reached 69 pieces, up to Sky News.
Prove a claim with original research
Research your market will believe. For Aiven we analysed 108 million GitHub rows a month to show what the hyperscalers really give to open source.
Take on the bigger player in a policy debate
Give journalists a distinct voice. Civo, the smaller provider challenging the hyperscalers, won 14 pieces around Ofcom's cloud report, 5 in national news.
Own a debate as it forms
Prepare the view and the spokesperson, then respond in hours. Cloudsmith's take on vibe coding produced 17 pieces, including a letter in the Financial Times.
Make communications legible to the board
Share of voice, message adoption, AI visibility and influenced pipeline in one view, so the leadership team sees growth rather than clip counts.
How we work
Design, build, manage, measure.
Positioning first, then media and analyst relations, always-on counsel and measurement in board terms. Scale-ups usually start with one piece of work around a round or a launch and grow into a programme.
Frequently Asked Questions
Straight answers to the questions technology teams ask before they brief us.
What does a technology PR agency do?
It places stories in technology and business media, writes releases and bylines and arranges interviews. Resonance does all of that and starts earlier. We begin with what the market should believe about you, who shapes that belief, and the evidence that will convince a sceptical buyer.
How much does technology PR cost in the UK?
It depends on the brief. A launch, a round or a research campaign is a project. An always-on programme covering media, analysts, content and measurement is a monthly retainer. Resonance's retained consultancy typically starts at £4,000 to £6,000 a month, depending on scope, KPIs and deliverables. Agentcy, our AI-visibility platform, offers self-serve and lower-cost options.
Which technology companies has Resonance worked with?
Clients include NTT DATA, Ensono, Ekco, Aiven, Civo, Cloudsmith, CybSafe, EasyDMARC and Exasol. We have delivered more than 500 campaigns for over 100 technology brands. The results, outlets and numbers are on our case study pages, and we can arrange a reference call.
Do you work with start-ups and scale-ups as well as large enterprises?
Yes. Clients range from venture-backed scale-ups preparing for a round or a launch to the Fortune 500. What they share is complexity: a technical product, a regulated market or a long buying decision. We work best from Series A onwards, and we will say so if a brief is too early.
Do you do analyst relations?
Yes. We run analyst relations alongside media relations, so the analysts who shape enterprise shortlists hear the same clear story as journalists and customers. That covers the briefing calendar, the evidence analysts need and the evaluations that matter. Our guide to analyst relations explains the method.
How do you measure technology PR?
Against the decision the programme exists to influence. We track share of voice against the competitors you name, adoption of your messages in coverage, and how AI assistants describe you. We add tier-one and analyst mentions and the pipeline the work touches. The baseline is set first and reported live in Agentcy.
Start a conversation
Bring us the technology brief that matters.
A launch, a round, a new market or a board question. A short brief is enough to start.
Discuss your brief