Technology scale-ups and growth businesses

Technology PR agency for scale-ups and growth businesses in the UK

Most companies searching for a technology PR agency in the UK are looking for what we do. We describe Resonance as a strategic communications consultancy, because the work starts with the business well before the first press release.

Discuss your brief
What technology buyers need

Technology buyers read past the press release.

A technical evaluator and a budget holder both have to believe the same thing about you before the board signs off, because B2B technology is bought by committees. They form that belief from the trade press, analysts, peers and search, and increasingly from the answer an AI assistant gives them.

The story therefore has to work at two levels. It has to make a complex product clear to a non-specialist without losing the detail that a specialist will check. Most of our technology briefs begin with a business event, such as a funding round, a launch, a new market or a board asking what PR is doing for growth.

Why a consultancy

What a consultancy does that an agency does not.

Looking for a B2B tech PR agency in the UK? →

Agency briefs tend to be written around coverage, and the results are measured the same way. We begin with the business, working out what the market should believe about you and who shapes that belief, before we plan any media or analyst work.

For a scale-up, that means settling the positioning before anyone pitches a journalist and running analyst relations as a discipline in its own right, with senior counsel on the decisions that carry risk. We also built Agentcy, our own platform, to measure share of voice and to track how ChatGPT and Gemini describe you.

500+
campaigns delivered for more than 100 technology brands.
4
disciplines in one connected programme: design, build, manage and measure.What we do →
1
intelligence platform, Agentcy, built by Resonance and used on every programme.About Agentcy →
Typical briefs

Typical technology briefs

01

Define a category before a competitor does

We build the positioning and proof for a product that fits no existing category, then plan how to get analysts and journalists using your language.

02

Make a funding round work harder than a headline

We brief under embargo and choose the exclusive carefully. Pyramid Analytics' $120m Series E opened on TechCrunch and went on to reach 69 pieces of coverage, including Sky News.

03

Prove a claim with original research

Original research gives the market evidence it will believe. For Aiven we analysed 108 million GitHub rows a month to show what the hyperscalers really contribute to open source.

04

Take on the bigger player in a policy debate

We give journalists a distinct voice to quote against the incumbents. Civo, the smaller provider challenging the hyperscalers, won 14 pieces around Ofcom's cloud report, five of them in national news.

05

Own a debate as it forms

We prepare the view and the spokesperson in advance so that you can respond within hours. Cloudsmith's take on vibe coding produced 17 pieces of coverage, including a letter in the Financial Times.

06

Make communications legible to the board

We report share of voice, message adoption, AI visibility and influenced pipeline in one view, so the leadership team can see what communications contributes to growth.

How we work

Design, build, manage, measure.

We settle the positioning first and then build media and analyst relations, always-on counsel and measurement in terms a board will recognise. Most scale-ups start with a single project around a funding round or a launch and grow it into a programme once they see what it does.

See the full consulting model →

Frequently Asked Questions

What does a technology PR agency do?

A technology PR agency places stories in the technology and business press and arranges interviews for your spokespeople. Resonance does that work too, but we begin earlier by agreeing what the market should believe about you and the evidence that will convince a sceptical buyer.

How much does technology PR cost in the UK?

The cost depends on the brief, because a launch, a funding round or a research campaign is usually run as a project, while an always-on programme covering media, analysts, content and measurement is a monthly retainer. Resonance's retained consultancy typically starts at £5,000 a month, depending on scope, KPIs and deliverables, and Agentcy, our AI-visibility platform, offers self-serve and lower-cost options.

Which technology companies has Resonance worked with?

Our technology clients include NTT DATA, Ensono, Ekco, Aiven, Civo, Cloudsmith, CybSafe, EasyDMARC and Exasol, and we have delivered more than 500 campaigns for over 100 technology brands. The results and outlets are set out on our case study pages, and we can arrange a reference call if you would like one.

Do you work with start-ups and scale-ups as well as large enterprises?

Yes, and our clients range from venture-backed scale-ups preparing for a round or a launch to Fortune 500 businesses. What they have in common is complexity, whether that comes from a technical product, a regulated market or a long buying decision. We work best from Series A onwards and will tell you if a brief is too early for us.

Do you do analyst relations?

Yes, we run analyst relations alongside media relations so that the analysts who shape enterprise shortlists hear the same clear story as journalists and customers. The work covers the briefing calendar, the evidence analysts need and the evaluations that count. Our guide to analyst relations explains the method in more detail.

How do you measure technology PR?

We measure technology PR against the decision the programme exists to influence. That means tracking share of voice against the competitors you name and the adoption of your messages in coverage. We also track how AI assistants describe you, alongside tier-one and analyst mentions and the pipeline the work touches, and the baseline is set at the start so that progress can be reported live in Agentcy.

Client stories

Technology work, in full.

Browse all work →

Start a conversation

Bring us your technology brief.

Whether it is a launch, a funding round, a new market or a question from the board, a short brief is enough for us to start.

Discuss your brief