Run a programme with a long horizon
We make complex subjects clear and keep a steady calendar of news and comment. Ensono's programme has run since 2017 and delivers more than 100 placements a year on the agreed target list.
Enterprise technology: cloud, infrastructure, managed services
Enterprise technology PR for cloud, infrastructure and managed services in the UK
Most companies searching for an enterprise technology PR agency in the UK need the work we do, which we describe as strategic communications consultancy. In enterprise markets that work is planned around long buying cycles and the analysts who help write the shortlist.
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What enterprise technology buyers need
Enterprise buyers take months to decide and years to leave.
Cloud, infrastructure, managed services and data platforms are bought slowly, by committees, from a shortlist that analysts helped to write. The CIO checks the business press while procurement checks with peers, so a single story rarely decides anything.
Enterprise PR therefore works best as a long programme that keeps the company visible across an 18-month cycle and gives analysts a clear story. It also has to answer the questions of the moment, which currently include sovereignty, regulation, resilience and the role of the hyperscalers.
Why a consultancy
What a consultancy does that an agency does not.
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Agency briefs are usually written around coverage and measured on it. We start with the shortlist, working out who writes it and what evidence gets you onto it, and then run the media and analyst work that supports that goal.
For an enterprise business, that means putting analyst relations at the centre and building business-press credibility a CIO can check, with senior counsel through long sales cycles. Agentcy, our own platform, measures share of voice and how AI assistants describe you against the vendors on your shortlists.
- 500+
- campaigns delivered for more than 100 technology brands.
- 4
- disciplines in one connected programme: design, build, manage and measure.What we do →
- 1
- intelligence platform, Agentcy, built by Resonance and used on every programme.About Agentcy →
Typical briefs
Typical enterprise technology briefs
Become the recognised leader in your market
We combine newsjacking and pitching with research that buyers use. Ekco reached 82.6% share of voice in the MSP market, with 49 pieces of coverage in a single quarter.
Take on the hyperscalers in a policy debate
We give journalists a distinct voice to set against the largest providers. Civo, the smaller provider, won 14 pieces of coverage around Ofcom's cloud market report, five of them in national news.
Own sovereignty when the news turns
We respond within hours when the news turns, backed by research already in the market. Civo's sovereignty work produced eight tier-one pieces, including a letter in the FT and a Forbes feature.
Show what a partnership or sponsorship does
We turn a sponsorship into a technology story. NTT DATA's work at the 150th Open Championship reached more than 12m in media circulation, including a live Sky News interview.
Prove a claim with data
Research gives the market evidence it will believe. For Aiven we analysed 108 million GitHub rows a month to show how much the hyperscalers really contribute to open source.
How we work
Design, build, manage, measure.
Analyst relations sits at the centre of the work, including the Gartner, Forrester and IDC conversations, together with the business-press credibility that CIOs check. Around that we provide always-on counsel for 18-month sales cycles and for the occasional incident.
Frequently Asked Questions
What does an enterprise technology PR agency do?
An enterprise technology PR agency places stories in the technology and business press, briefs analysts and keeps up a steady flow of comment and content. Resonance does that work and starts with the shortlist, working out who writes it and what evidence puts you on it.
How much does enterprise technology PR cost in the UK?
The cost depends on the brief, because an announcement, a research report or an event is usually a project, while an always-on programme across media, analysts, content and measurement is a monthly retainer. Analyst relations is usually the largest variable. Resonance's retained consultancy typically starts at £5,000 a month, depending on scope, KPIs and deliverables, and Agentcy offers self-serve and lower-cost options.
Which enterprise technology companies has Resonance worked with?
Our clients include NTT DATA, Ensono, Ekco, Civo, Aiven and Exasol, alongside security, fintech and SaaS businesses. Our published case studies cover hybrid IT and managed services, sovereign cloud, data platforms, open source and a global sponsorship, with the results set out on each page.
Can you run a programme across several countries?
Yes, we run UK and EMEA programmes from London and Manchester and work with partners in North America and Europe. For NTT DATA's Open Championship work we hosted four key EMEA journalists on site, and the programme reached more than 12m in media circulation.
Do you do analyst relations for enterprise technology?
Yes, and in enterprise technology it is central to the work, because Gartner, Forrester and IDC shape more shortlists than the trade press does. We run the briefing calendar, provide the evidence analysts need and prepare you for the evaluations that count. Our guide to analyst relations explains the method in more detail.
How do you measure enterprise technology PR?
We use the measures CIOs and analysts weigh, including analyst mentions, placement in evaluations and credibility in the business press. We also track share of voice against the vendors on your shortlists, message adoption and how AI assistants describe you. Buying cycles are long, so we set a baseline first and report the trend live in Agentcy.
Client stories
Enterprise technology work, in full.
Two news hooks, two trade features
A supply chain software provider turned Toyota's plant closures and new US tariffs into comment from two senior leaders, and Supply Chain IT ran a byline four ...
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Seven stories on launch day
A UK connectivity provider's research, briefed under embargo a week early, led Computer Weekly, ISPreview and five more titles on launch day.
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Turning Insight into Impact: Ekco’s Journey to 82% Share of Voice
Ekco reached 82.6% share of voice in the UK MSP and MSSP market in a single quarter, on 49 pieces of coverage in titles including CRN, Forbes and IT Pro.
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Civo: from the Ofcom cloud report to data sovereignty
14 pieces of coverage around Ofcom's cloud report, five of them in national outlets
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The Open Championship - NTT DATA
At the 150th Open at St Andrews, Resonance made NTT DATA's technology the story, with more than 12 million in media circulation and a live Sky News interview.
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Ensono
Ensono works in a crowded hybrid IT market, and since 2017 we have made its experts the people journalists call, with more than 100 placements a year.
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Start a conversation
Bring us your enterprise brief.
Whether it is a challenger story, an analyst evaluation, a partnership or a question from the board, a short brief is enough for us to start.
Discuss your brief