Run a programme, not a campaign
Make complex subjects clear and keep a steady calendar. Ensono's programme has run since 2017 and delivers 100+ placements a year on the agreed target list.
Enterprise technology: cloud, infrastructure, managed services
Enterprise technology PR for cloud, infrastructure and managed services in the UK
Most people looking for an enterprise technology PR agency in the UK are looking for what we do. We call it a strategic communications consultancy. The difference matters.
Discuss your brief
What enterprise technology buyers need
Enterprise buyers take months to decide and years to leave.
Cloud, infrastructure, managed services and data platforms are bought slowly, by committees, from a shortlist the analysts helped write. The CIO checks the business press. Procurement checks the peers. Nobody buys on a single story.
So enterprise PR is a programme, not a campaign. It keeps the company visible across an 18-month cycle and gives the analysts a clear story. It also answers the questions of the moment: sovereignty, regulation, resilience and the hyperscalers.
The brief usually includes one of these:
- A challenger story against much larger incumbents
- A programme to support a long sales cycle
- Analysts who shape the shortlist before you pitch
- A partnership or sponsorship that must show value
- Comment on regulation, sovereignty and market structure
- A board that wants PR reported as risk and growth
Consultancy, not agency
What a consultancy does that an agency does not.
An agency is briefed for coverage and measured on it. A consultancy starts with the shortlist: who writes it, what they need to believe, and what evidence gets you on it. We work at that level, then run the media, analyst and content work to match.
For an enterprise business that means analyst relations at the centre, business-press credibility a CIO can check, and senior counsel through long cycles. Agentcy, our own platform, measures share of voice and how AI assistants describe you against the vendors on your shortlists.
- 500+
- campaigns delivered for more than 100 technology brands.
- 4
- disciplines in one connected programme: design, build, manage and measure. What we do →
- 1
- intelligence platform, Agentcy, built by Resonance and used on every programme. About Agentcy →
Typical briefs
Typical enterprise technology briefs
Most engagements start with one of these. Each is available as a focused piece of work or as part of an always-on programme.
Become the recognised leader in your market
Combine newsjacking, pitching and research buyers use. Ekco reached 82.6% share of voice in the MSP market, with 49 pieces in a quarter.
Take on the hyperscalers in a policy debate
Give journalists a distinct voice. Civo, the smaller provider, won 14 pieces around Ofcom's cloud market report, 5 of them in national news.
Own sovereignty when the news turns
Respond in hours, backed by research already in market. Civo's sovereignty work produced 8 tier-one pieces, including an FT letter and a Forbes feature.
Show what a partnership or sponsorship does
Turn a sponsorship into a technology story. NTT DATA's 150th Open Championship reached 12m+ media circulation, including a live Sky News interview.
Prove a claim with data
Research the market believes. For Aiven we analysed 108 million GitHub rows a month to show how much the hyperscalers really contribute to open source.
How we work
Design, build, manage, measure.
Analyst relations sits at the centre: the Gartner, Forrester and IDC conversations, and the business-press credibility CIOs check. Around that, always-on counsel for 18-month sales cycles and the occasional incident.
Frequently Asked Questions
Straight answers to the questions enterprise technology teams ask before they brief us.
What does an enterprise technology PR agency do?
It places stories in the technology and business press, briefs analysts and keeps a steady flow of comment and content. Resonance does that and starts with the shortlist: who writes it, what they need to believe, and the evidence that puts you on it.
How much does enterprise technology PR cost in the UK?
It depends on the brief. An announcement, a research report or an event is a project. An always-on programme across media, analysts, content and measurement is a monthly retainer, and analyst relations is the largest variable. Resonance's retained consultancy typically starts at £4,000 to £6,000 a month, depending on scope, KPIs and deliverables. Agentcy offers self-serve and lower-cost options.
Which enterprise technology companies has Resonance worked with?
Clients include NTT DATA, Ensono, Ekco, Civo, Aiven and Exasol, alongside security, fintech and SaaS businesses. Published case studies cover hybrid IT and managed services, sovereign cloud, data platforms, open source and a global sponsorship. The results and numbers are on our case study pages.
Can you run a programme across several countries?
Yes. We run UK and EMEA programmes from London and Manchester and work with partners in North America and Europe. NTT DATA's Open Championship work hosted 4 key EMEA journalists on site and reached 12m+ media circulation.
Do you do analyst relations for enterprise technology?
Yes, and for enterprise technology it is central. Gartner, Forrester and IDC shape more shortlists than the trade press does. We run the briefing calendar, the evidence analysts need and the evaluations that matter. Our guide to analyst relations explains the method.
How do you measure enterprise technology PR?
With the measures CIOs and analysts weigh. We track analyst mentions and evaluation placement, business-press credibility, share of voice against the vendors on your shortlists, and message adoption. We add how AI assistants describe you. Cycles are long, so we baseline first and report the trend live in Agentcy.
Start a conversation
Bring us the enterprise brief that matters.
A challenger story, an analyst evaluation, a partnership or a board question. A short brief is enough to start.
Discuss your brief