Explain an acquisition to every audience at once
Clients, staff, regulators and the press need one story, told in the right order. We did this for FE fundinfo's acquisition of Dericon.
Professional and financial services
Professional and financial services PR agency and communications consultancy for the UK
Most professional and financial services firms looking for a PR agency need the work we do, which we describe as strategic communications consultancy. For firms that sell judgement, that work starts with the standing you need and the people whose opinion counts.
Discuss your brief
What professional and financial services buyers need
Reputation is the product, and it is bought slowly.
Professional and financial services firms sell judgement, and clients choose a law firm, an adviser or a fund manager because they trust its people. That trust forms over years among experienced buyers who read widely and have long memories. The firms that earn it are the ones that appear, consistently, in the places those buyers already look.
Most of these firms are regulated or serve clients who are, and a line that is fine for a software company can be a compliance issue for a fund manager. For that reason we build communications with the general counsel and the partners involved from the start.
Why a consultancy
What a consultancy does that an agency does not.
Looking for a B2B tech PR agency in the UK? →
Measuring a firm by the volume of its coverage makes little sense when its clients are discreet and slow to switch. We start with the standing the firm needs, including who it needs that standing with and on which subjects, and we choose the coverage that builds it.
Every firm is different, so we take time to understand how it wins work and what its partners are prepared to say in public. The senior people who do that work stay on the account, and the counsel you receive comes from peers.
- 500+
- campaigns delivered for more than 100 technology brands.
- 4
- disciplines in one connected programme: design, build, manage and measure.What we do →
- 1
- intelligence platform, Agentcy, built by Resonance and used on every programme.About Agentcy →
Typical briefs
Typical professional and financial services briefs
Build a firm's profile around its expertise
We help the firm choose the subjects it should own and earn that position through comment, research, speaking and bylines that a regulator can read without concern.
Launch a regulated product or practice
We write positioning and messaging that pass compliance review and still say something, and we prepare spokespeople for a sceptical trade journalist.
Give a specialist business a category to own
StructureFlow's legal-technology story had to work for lawyers and technologists alike. We built the narrative and then the coverage that made StructureFlow the reference point for its category.
Use original research to lead a conversation
Original research gives a firm something to say that others will cite. OpenOcean's State of Quantum report put the firm's view of a frontier market in front of founders, LPs and journalists.
Be ready for the difficult week
We prepare scenarios, holding statements and spokesperson training for a regulated firm, and we provide senior counsel on the night a story breaks.
How we work
Design, build, manage, measure.
For a professional or financial services firm the model is slower and more senior. We understand the firm first and then build partner-led profile, considered announcements and issues readiness, measured in terms a management committee trusts.
Frequently Asked Questions
What does a PR agency for professional or financial services do?
Such an agency usually places comment and articles in the trade and business press and raises the profile of the partners. We do that too, but we start earlier with the standing the firm needs and the evidence that persuades an experienced buyer, which brings in research, speaking, analyst relationships and counsel that keeps a regulated firm out of trouble.
Do you understand regulated environments?
Yes, and the general counsel and compliance function are part of the programme from the start. Messaging is built to pass review, spokespeople know what they can say and our issues plans assume the regulator is reading. Our clients include financial data, investment, legal-technology and insurance businesses.
How much does professional or financial services PR cost in the UK?
The cost depends on the brief and how many people are involved, because a merger, a launch or a research campaign is usually a project, while an always-on programme is a monthly retainer. Resonance's retained consultancy typically starts at £5,000 a month, depending on scope, KPIs and deliverables, and Agentcy, our AI-visibility platform, offers self-serve and lower-cost options.
Is this one size fits all?
No, because a boutique manager, a national law firm and a financial data business need different things. We take time to understand a firm before we advise it, including how it wins work, who its clients trust and where the risks sit, and the senior consultants who do that work stay on the account.
Which professional and financial services clients has Resonance worked with?
Our published case studies include FE fundinfo on its acquisition of Dericon, StructureFlow in legal technology and OpenOcean on its State of Quantum research. We have also worked with insurers, advisers, wealth and asset managers, and the technology firms that serve them.
How do you measure PR for a professional services firm?
We measure standing, starting with whether your partners are the ones quoted on the subjects you chose and how your share of voice compares with the firms you compete with. We also track how analysts, rating agencies and AI assistants describe you and which mandates the programme influenced, and Agentcy reports it live.
Client stories
Professional and financial services work, in full.
Pitched in 18 minutes, quoted in three publications
A European VC partner's view on the new Chancellor reached 43 national journalists 18 minutes after the news broke, and Money Marketing ran it word for word ...
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The State of Quantum - OpenOcean
OpenOcean's State of Quantum research, with IQM and Lakestar, earned 26 pieces of top-tier coverage in titles including Politico, Sifted and The Register.
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FE fundinfo
FE fundinfo's acquisition of the German fintech Dericon won 32 pieces of coverage, including the Frankfurter Allgemeine Zeitung and Yahoo Finance.
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OpenOcean
OpenOcean needed to be known by founders and LPs alike, and in 2023 we secured it 129 pieces of coverage, 89 of them in tier one media.
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StructureFlow
StructureFlow used its pre-Series A round to reach buyers in legal and finance, and the coverage brought inbound interest from Magic Circle law firms.
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Start a conversation
Bring us the brief that carries your name.
Whether it is a merger, a launch, a partner with something to say or a regulatory moment, a confidential conversation is enough to start.
Discuss your brief