Explain an acquisition to every audience at once
Clients, staff, regulators and the press need one story in the right order. We did this for FE fundinfo's acquisition of Dericon.
Professional and financial services
Professional and financial services PR agency and communications consultancy for the UK
Most people looking for a PR agency for a professional or financial services firm are looking for what we do. We call it a strategic communications consultancy. The difference matters.
Discuss your brief
What professional and financial services buyers need
Reputation is the product, and it is bought slowly.
Professional and financial services firms sell judgement. Clients choose a law firm, an adviser or a fund manager because they trust the people. That trust forms over years, among mature buyers who read widely, ask peers and have long memories. Volume does not win it. Being right where those buyers look does.
Most of these firms are regulated, or serve clients who are. A line that is fine for a software company can be a compliance issue for a fund manager. So we build communications with the general counsel and the partners in the room, not afterwards.
Consultancy, not agency
What a consultancy does that an agency does not.
An agency is briefed for coverage and measured on volume. That is the wrong measure for a firm whose clients are discreet and slow to switch. We start with the standing the firm needs: with whom, on what subjects, with what evidence. Coverage follows, but chosen rather than accumulated.
It is not one size fits all. We take time to understand how the firm wins work, who its clients trust and what its partners will say in public. The senior people who do that stay on the account. Counsel comes from peers.
- 500+
- campaigns delivered for more than 100 technology brands.
- 4
- disciplines in one connected programme: design, build, manage and measure.What we do →
- 1
- intelligence platform, Agentcy, built by Resonance and used on every programme.About Agentcy →
Typical briefs
Typical professional and financial services briefs
Build a firm's profile around its expertise
Pick the subjects the firm should own. Earn that position through comment, research, speaking and bylines a regulator can read.
Launch a regulated product or practice
Positioning and messaging that pass compliance review and still say something, with spokespeople ready for a sceptical trade journalist.
Give a specialist business a category to own
StructureFlow's legal-technology story had to work for lawyers and technologists. We built the narrative, then the coverage that made it the category reference.
Use original research to lead a conversation
OpenOcean's State of Quantum report put the firm's view of a frontier market in front of founders, LPs and journalists.
Be ready for the difficult week
Scenarios, holding statements and spokesperson training for a regulated firm, plus senior counsel on the night a story breaks.
How we work
Design, build, manage, measure.
For a professional or financial services firm the model is slower and more senior. We understand the firm first, then build partner-led profile, considered announcements and issues readiness, measured in terms a management committee trusts.
Frequently Asked Questions
What does a PR agency for professional or financial services do?
Usually it places comment and articles in the trade and business press and profiles the partners. We do that and start earlier: with the standing the firm needs and the evidence that persuades a mature buyer. That includes research, speaking, analyst relationships and counsel that keeps a regulated firm out of trouble.
Do you understand regulated environments?
Yes. The general counsel and compliance function are part of the programme, not a sign-off at the end. Messaging is built to pass review. Spokespeople know what they can say. Issues plans assume the regulator is reading. Clients include financial data, investment, legal-technology and insurance businesses.
How much does professional or financial services PR cost in the UK?
It depends on the brief and how many people are involved. A merger, a launch or a research campaign is a project. An always-on programme is a monthly retainer. Resonance's retained consultancy typically starts at £4,000 to £6,000 a month, depending on scope, KPIs and deliverables. Agentcy, our AI-visibility platform, offers self-serve and lower-cost options.
Is this one size fits all?
No. A boutique manager, a national law firm and a financial data business need different things. We take time to understand a firm before we advise it: how it wins work, who its clients trust, where the risks sit. Senior consultants do that work and stay on the account.
Which professional and financial services clients has Resonance worked with?
Published case studies include FE fundinfo on its acquisition of Dericon, StructureFlow in legal technology, and OpenOcean on its State of Quantum research. We have also worked with insurers, advisers, wealth and asset managers, and the technology firms that serve them.
How do you measure PR for a professional services firm?
We measure standing, not noise. Are your partners the ones quoted on the subjects you chose? What is your share of voice against the firms you compete with? How do analysts, rating agencies and AI assistants describe you? Which mandates did the programme influence? Agentcy reports it live.
Start a conversation
Bring us the brief that carries your name.
A merger, a launch, a partner with something to say, a regulatory moment. A confidential conversation is enough.
Discuss your brief