Cybersecurity

Cybersecurity PR agency and communications consultancy for the UK

Most companies searching for a cybersecurity PR agency in the UK want the kind of work we do, which we describe as strategic communications consultancy. It starts with how security buyers decide who to trust, well before anyone writes a press release.

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What cybersecurity buyers need

Security buyers have heard it all before.

Security buyers hear a new warning every day, and the CISOs and architects who make decisions have seen almost every claim before. They trust what they can check for themselves, such as analyst reports, peer references, technical detail and the answer an AI assistant gives them. Messages built on alarm tend to be discounted by buyers like these.

Most security briefs begin with a business event, such as a funding round, a new category, a rival winning the narrative or a board asking what PR does for pipeline and risk. Coverage is one output of the work, although the real aim is for buyers to trust you before they fully understand your product.

Why a consultancy

What a consultancy does that an agency does not.

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Agency briefs in security are usually written around coverage and measured by volume, and a good agency will deliver it. We start a step earlier by working out what the market should believe about you and which evidence will convince a sceptical CISO, and then we earn the coverage that supports it.

For a security vendor, that means getting the category clear before pitching and running analyst relations as a programme of its own. It also means preparing for a breach well in advance and reporting in terms a board can act on. Agentcy, our own platform, tracks share of voice and how AI assistants describe you against the vendors you name.

500+
campaigns delivered for more than 100 technology brands.
4
disciplines in one connected programme: design, build, manage and measure.What we do →
1
intelligence platform, Agentcy, built by Resonance and used on every programme.About Agentcy →
Typical briefs

Typical cybersecurity briefs

01

Position a security product in a crowded category

We turn a technical capability into a claim the market can understand and repeat, backed by proof points that both a spokesperson and a sales team can use.

02

Announce a funding round to buyers and partners at once

We give the business, technology, security and channel press a version of the story each can run. EasyDMARC's US$20m Series A reached 48 pieces of coverage this way.

03

Open doors with CISOs through research

We design research around problems buyers already recognise and connect it to the sales team. CybSafe's BEHAVE campaign produced 156 pieces of coverage and 296 report downloads, and it influenced 16 deals.

04

Own a security debate as it breaks

We prepare a point of view in advance so that you can respond within hours when a story breaks. Cloudsmith's take on vibe coding earned 17 pieces of coverage, including a letter in the Financial Times.

05

Get analysts to place you before the next evaluation

We build the briefing calendar and the evidence analysts need, and we keep the relationship warm between evaluations so that you never start from cold.

06

Make PR visible to the board

We report share of voice, message adoption, AI visibility and influenced pipeline in one view. Ekco reached 82% share of voice against the rivals it named.

How we work

Design, build, manage, measure.

For a security vendor we work on category clarity first and then on trust, which covers analyst relations, breach readiness and spokespeople who stay calm and precise under pressure. We measure progress against the competitors you name.

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Frequently Asked Questions

What does a cybersecurity PR agency actually do?

A cybersecurity PR agency places stories in the security and business press and arranges briefings and bylines for your spokespeople. Resonance does that work and starts earlier, with what CISOs should believe about you and the evidence that will convince them. Coverage is one output of the work, alongside analyst standing, research and the calm handling of a crisis.

How much does cybersecurity PR cost in the UK?

The cost depends on the brief, because a launch, a research campaign or a funding announcement is usually a project, while an always-on programme is a monthly retainer. Resonance's retained consultancy typically starts at £5,000 a month, depending on scope, KPIs and deliverables, and Agentcy, our AI-visibility platform, offers self-serve and lower-cost options.

Which cybersecurity companies has Resonance worked with?

Our published cybersecurity case studies include CybSafe, EasyDMARC, Cloudsmith and Ekco, covering research campaigns, a funding round, newsjacking and a share-of-voice programme. Across the wider client base we have worked with security vendors, managed security providers and security-led technology businesses in the UK, Europe and North America.

Can you handle a breach, a vulnerability disclosure or a crisis?

Yes, and we prepare for it before it is needed with scenarios, holding statements, spokesperson training and a clear chain of sign-off. When something breaks, senior people join the call within the hour and give counsel that has been properly cleared, with the aim of protecting trust through the week that follows.

Do you do analyst relations for security vendors?

Yes, because Gartner, Forrester and IDC shape more security shortlists than the trade press does. We run analyst relations as its own programme, with targeting, a briefing calendar, the evidence analysts need and relationships that keep you placed between evaluations. Our guide to analyst relations explains the method in more detail.

How do you measure cybersecurity PR?

We measure it by trust and clarity, starting with how often you are named beside the competitors in your category and whether analysts and journalists use your words. We also look at what AI assistants tell a CISO who asks for options and how quickly a bad story is contained, with Agentcy reporting all of it live against the vendors you name.

Client stories

Cybersecurity work, in full.

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Start a conversation

Bring us your security brief.

Whether it is a launch, a funding round, a research idea, an analyst evaluation or a reputation problem, a short brief is enough for us to start.

Discuss your brief