Position a security product in a crowded category
Turn a technical capability into a claim the market can understand and repeat, with proof points a spokesperson and a sales team can both use.
Cybersecurity
Cybersecurity PR agency and communications consultancy for the UK
Most people looking for a cybersecurity PR agency in the UK are looking for what we do. We call it a strategic communications consultancy. The difference matters.
Discuss your brief
What cybersecurity buyers need
Security buyers have heard it all before.
Security buyers hear a warning a minute. CISOs, architects and procurement teams have seen every claim. They trust what they can check: analyst reports, peer references, technical detail and the answer an AI assistant gives them. Alarm is not a strategy.
Most security PR briefs start with a business event. A funding round, a new category, a rival winning the narrative, or a board asking what PR does for pipeline and risk. Coverage is the output. The brief is about being trusted before you are fully understood.
The brief usually includes one of these:
- A technical product that needs a business story
- A funding round, launch or acquisition to announce
- Analysts who do not yet know your category
- Commentary that must be fast, accurate and cleared
- A board that wants PR reported as pipeline and risk
- AI assistants that describe you wrongly, or not at all
Consultancy, not agency
What a consultancy does that an agency does not.
An agency is briefed for coverage and measured on volume. A good one delivers it. We start one step earlier: what the market should believe about you, who shapes that belief, and what evidence will convince a sceptical CISO. Then we earn the coverage that proves it.
For a security vendor that means category clarity before pitching and analyst relations run as a programme. It means breach readiness built in advance, and measurement a board can act on. Agentcy, our own platform, tracks share of voice, message adoption and how AI assistants describe you against the vendors you name.
- 500+
- campaigns delivered for more than 100 technology brands.
- 4
- disciplines in one connected programme: design, build, manage and measure. What we do →
- 1
- intelligence platform, Agentcy, built by Resonance and used on every programme. About Agentcy →
Typical briefs
Typical cybersecurity briefs
Most engagements start with one of these. Each is available as a focused piece of work or as part of an always-on programme.
Announce a funding round to buyers and partners at once
Give business, technology, security and channel press a version each can run. EasyDMARC's US$20m Series A reached 48 pieces of coverage.
Open doors with CISOs through research
Design research around problems buyers recognise and connect it to sales. CybSafe's BEHAVE campaign: 156 pieces of coverage, 296 report downloads, 16 deals influenced.
Own a security debate as it breaks
Prepare a point of view in advance, then respond within hours. Cloudsmith's take on vibe coding earned 17 pieces, including a Financial Times letter.
Get analysts to place you before the next evaluation
Build the briefing calendar, narrative and evidence analysts need, and keep the relationship warm between evaluations so you never start cold.
Make PR visible to the board
Report share of voice, message adoption, AI visibility and influenced pipeline in one view. Ekco reached 82% share of voice against its named rivals.
How we work
Design, build, manage, measure.
For a security vendor we work on category clarity first, then trust: analyst relations, breach readiness and spokespeople who stay calm and precise under pressure. We measure it against the competitors you name.
Frequently Asked Questions
Straight answers to the questions cybersecurity teams ask before they brief us.
What does a cybersecurity PR agency actually do?
It places stories in security, technology and business media, arranges briefings and writes bylines. Resonance does that and starts earlier: with what CISOs should believe about you, who shapes that belief, and what evidence will convince them. Coverage is one output; analyst standing, research and calm crisis handling are the others.
How much does cybersecurity PR cost in the UK?
It depends on the brief. A launch, a research campaign or a funding announcement is a project; an always-on programme is a monthly retainer. Resonance's retained consultancy typically starts at £4,000 to £6,000 a month, depending on scope, KPIs and deliverables. Agentcy, our AI-visibility platform, offers self-serve and lower-cost options.
Which cybersecurity companies has Resonance worked with?
Published case studies include CybSafe, EasyDMARC, Cloudsmith and Ekco: research campaigns, a funding round, newsjacking and a share-of-voice programme. Across the wider client base we have worked with security vendors, managed security providers and security-led technology businesses in the UK, Europe and North America.
Can you handle a breach, a vulnerability disclosure or a crisis?
Yes. We build readiness before it is needed: scenarios, holding statements, spokesperson training and a clear chain of sign-off. When something breaks, senior people are on the call within the hour, with counsel that is calm, precise and cleared. The aim is to protect trust, not to win the news cycle.
Do you do analyst relations for security vendors?
Yes. Gartner, Forrester and IDC shape more security shortlists than the trade press does. So we run analyst relations as its own programme: targeting, a briefing calendar, evidence and relationships that keep you placed between evaluations. Our guide to analyst relations explains the method.
How do you measure cybersecurity PR?
By trust and clarity, not clip counts. How often you are named beside the competitors in your category, and whether analysts and journalists use your words. What AI assistants tell a CISO who asks for options, and how fast a bad story is contained. Agentcy reports all of it live against the vendors you name.
Start a conversation
Bring us the security brief that matters.
A launch, a round, a research idea, an analyst evaluation or a reputation problem. A short brief is enough.
Discuss your brief