Insights From Resonance

Our latest blogs and news

Claire Williamson

Claire is co-managing director of Resonance. She has more than 15 years’ PR and marketing experience, working with start-ups to multi-national organisations across the technology, professional services and financial industries. Claire is currently the Chair of the PRCA Council and chairs the PRCA Analyst Relations Group.

1 min read

The CMO Playbook for 2025: Navigating Uncertainty, Brand Trust & Commercial Growth

The CMO Playbook for 2025: Navigating Uncertainty, Brand Trust & Commercial Growth

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3 min read

How to accelerate your pipeline: Content for every stage of the buyer's journey

Customer buying behaviour is constantly changing. Customers now have more control over their buying journey and can access more information about...

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4 min read

The Power of Analyst Relations for CMOs: How Analyst Relations Drive B2B Marketing Success and GEO Discoverability in the Generative AI Era

This post has been updated to reflect the latest thinking on the growing importance of analyst relations in the age of Generative AI. As LLMs (large...

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