Insights From Resonance

Our latest blogs and news

Claire Williamson

Claire is co-managing director of Resonance. She has more than 15 years’ PR and marketing experience, working with start-ups to multi-national organisations across the technology, professional services and financial industries. Claire is currently the Chair of the PRCA Council and chairs the PRCA Analyst Relations Group.

4 min read

The Power of Analyst Relations for CMOs: How Analyst Relations Drive B2B Marketing Success and GEO Discoverability in the Generative AI Era

This post has been updated to reflect the latest thinking on the growing importance of analyst relations in the age of Generative AI. As LLMs (large language models) like ChatGPT and Google’s AI Overviews increasingly mediate discovery, Generative...

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4 min read

The Tech Trends to Watch in 2025: Navigating the New Frontiers

Technology continues to transform everything around us—from politics and the economy to how we connect as a society. It’s altering how we work, how...

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5 min read

Unlocking Media Insights: Cision's 2024 State of the Media Report

Cision's 2024 State of the Media Report is a great resource for understanding the current media landscape and the evolving needs of journalists....

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