Insights From Resonance

Our latest blogs and news

Nadia Nizar

Helping B2B tech companies position themselves as thought leaders and build strong relationships with key analysts.

2 min read

Want to Get the Most Out of Analyst Relations? Well Look No Further: Training Courses Available

Analyst Relations is a key component in the enterprise technology buying journey. It can no longer be siloed to the corner of product management or an annual duty in participating in the Magic Quadrant or PEAK Matrix.

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2 min read

Analyst Relations: It’s all about the top right

In my last blog I took a look at demystifying analyst relations (AR). It is no longer the dark art it used to be portrayed as and like many other...

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2 min read

Why is Analyst Relations Important to Your Marketing Strategy?

I have worked in tech B2B marketing my entire career, and have specialised in Analyst Relations (AR) over the last fifteen years, developing...

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