Design the position, build earned influence, manage the conversation, measure what moved. Run together, or one at a time.
Positioning, media relations, analyst and influencer programmes, executive visibility, research-led campaigns, AI visibility, crisis readiness.
Reputation, risk, revenue and relationships, reported live rather than rebuilt at the end of the month.
A strategic communications consultancy for complex B2B businesses in technology, professional services and financial services.
Twenty-eight client stories: funding moments, category narratives, research-led campaigns and long-term programmes.
The PROps platform behind every Resonance programme: one view of how a brand shows up across media, social and AI answer engines.
Research, evidence and practical counsel on reputation, risk, revenue and relationships.
Analyst Relations is a key component in the enterprise technology buying journey. It can no longer be siloed to the corner of product ...
In my last blog I took a look at demystifying analyst relations (AR). It is no longer the dark art it used to be portrayed as and like many ...
I have worked in tech B2B marketing my entire career, and have specialised in Analyst Relations (AR) over the last fifteen years, ...
