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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Unlocking the Secrets to a Successful RFI for Analyst Ranking Reports

Unlocking the Secrets to a Successful RFI for Analyst Ranking Reports

Whether you are looking to tackle the Gartner Magic Quadrant, the Forrester Wave or any analyst firm’s ranking report, this is for you.

In the world of Analyst Relations (AR), securing top placements in ranking reports is a game-changer. These coveted positions can drive demand, generate leads, and fuel growth. But how do you climb to the top? How do you even start?

The answer lies in mastering the Request for Information (RFI) process. Our comprehensive guide, "How to Manage a Successful RFI for a Ranking Report," is your blueprint for AR success.

Introduction to Analyst Relations

Analyst relations isn't some enigmatic art. It's a strategic endeavour that aligns with your business goals, whether that's boosting sales, enhancing product development, or improving client retention. 

A key tool to reach multiple goals is getting your spot in prestigious ranking reports. These reports significantly bolster your awareness, credibility, and chances of being shortlisted by potential clients. Our research across various technology solutions shows that analysts consistently rank in the top three sources of information for businesses when they are shortlisting new products and solutions. By securing top placements in these reports, you ensure that your company is not only visible but also trusted and considered a leader in your industry.

A well-executed AR programme zeroes in on identifying the ranking reports that matter most to your business and positioning you favourably within them. 

Determining Worthy Reports

Before diving into the RFI process, it's crucial to pinpoint which reports are worth your time. RFIs demand substantial effort from various stakeholders, including heads of business units, finance, marketing, sales, and more.

So before you commit, it is worth asking some key questions upfront:

  • Does the research cover your core business?
  • Will it include relevant competitors?
  • Is the competitive analysis methodology fair?
  • How will your shared information be used?
  • Is confidentiality ensured?
  • Will you get an executive summary if you're not a client?
  • Is the analyst firm critical to your AR programme?
  • Can you meet the RFI deadline?

 Building Analyst Relationships

Once you've identified the relevant reports, the next step is building relationships with top-tier analysts responsible for the reports. This requires a strategic and sustained effort. Analysts need to see your organisation in the right light, framed effectively through ongoing, tailored communications. A key milestone is receiving an RFI from your target analyst firm, marking the beginning of a focused effort towards ranking success.This should start at least 12 months prior to the kick-off of the report.

Gathering Intelligence

Preparation for an RFI starts well in advance. A minimum of 12 months is recommended to align your strategy with the criteria, previous participants, market backdrop, and customer needs. Understanding the analyst’s vernacular and preferences is essential. Skilled AR professionals can navigate these complexities, ensuring accurate and impactful responses.

Phases of Managing an RFI 

Here’s a high-level summary. For more detailed information, download our ebook.

Phase 1: Liaison Between Analyst Firm and Stakeholders

  • Designate a single point of contact for the analyst firm to streamline communication and information gathering. This person coordinates with key stakeholders, sets deadlines, and ensures all requirements are met.
Phase 2: Information Gathering
  • Engage with subject matter experts and stakeholders early, being prescriptive about information needs and deadlines. Map out your stakeholders and maintain a collaborative approach, ensuring everyone understands their role and the importance of their contributions.
Phase 3: Document Preparation and Submission
  • Compile and format your information in a way that resonates with the analyst. Use extraordinary case studies and success stories to stand out. Practice storytelling excellence in any briefings or presentations.
Phase 4: Publication
  • Once the report is live, leverage it for maximum impact. Purchase reprint rights and create a series of communications to promote your success. Measure the impact on marketing and sales.
Phase 5: Continuing Momentum
  • Post-publication, gather insights and feedback from the analysts to address any cautions and continue promoting your strengths. Use the ranking report as the foundation for ongoing engagement with the analyst firm.


Managing a successful RFI for a ranking report is a multifaceted process that requires strategic planning, collaboration, and meticulous execution. By following our guide, you can navigate the complexities of AR, secure top placements in ranking reports like the Gartner Magic Quadrant and the Forrester Wave, and drive significant business growth.