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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
Social Listening

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.



Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.


TNMOC-Mainframe Room

Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

3 min read

How to master lead nurturing for successful inbound marketing

How to master lead nurturing for successful inbound marketing

Lead nurturing is the process of engaging with your prospects and encouraging them towards becoming a customer. For marketers, it means connecting with your leads in a timely, efficient and targeted manner in order to build relationships and establish trust. 

Where traditional outbound marketing approaches bombard leads with interruptive messages such as broadcast emails and cold calling, inbound marketing emphasises the importance of taking a more human approach to B2B marketing. In turn, this benefits businesses in the long-term.

The basis of inbound marketing is therefore about providing value to your clients and leads with interactions that are beneficial for them. For your lead nurturing campaign, this means your focus must be reaching out to prospects with content that resonates with them.

So, where should you begin?

At its core, there are five main steps to any successful lead nurturing strategy.

  1. Set a goal

Firstly, it’s important to realise exactly what you want to achieve with your lead nurturing campaign and set specific, measureable, attainable, relevant and time-bound (SMART) goals so that you can measure your progress.

  1. Select personas

Determine who the ideal contacts are that you will be trying to reach. Use your buyer personas to understand more about this audience, including what their pain points are and how you can tailor your messaging for them.

  1. Create content

Brainstorm what kinds of focussed content you can create that will be specific to these personas. Check if you can re-purpose any of your existing assets for this campaign, such as free content like ebooks, webinars and blog posts.

  1. Identify a timeline

The best way to keep your leads engaged is by reaching them with the right content at the right time. Target your leads with content that will resonate with them based on their previous interactions with your company, and their stage in the buyer’s journey. Marketing platforms like HubSpot enable you to set up triggered processes, such as sending a relevant follow-up email after they download a resource on your website, or after they’ve interacted with your ChatBot for the first time.

  1. Measure and improve

Finally, select metrics that tie into your SMART goals, keep track of these, and work out where you can improve. Keep experimenting with your material, from reaching out with different email subject lines, to different types of call to actions in your blogs. There is always something you could be improving on as a marketer! 

Combining these five core steps, a winning lead nurture strategy is also timely, efficient and targeted. Here’s what that means…

Being timely means reaching out to leads appropriate to where they are in the buyer’s journey. In the vast majority of cases, a first-time visitor to your website is not ready to commit to the product or service you offer. Instead, they’re looking for content you can provide to help them in their initial research about their problem. Keeping up the conversation with your prospects throughout the buyer’s journey and letting leads take their natural course is key, rather than forcing the sale before they are ready.

When thinking about the efficiency of your team, the benefit of having a good CRM platform on hand cannot be underestimated. Platforms like HubSpot can automate processes to ensure a timely follow up, and be used to store all of the information about your contact, such as their name, contact history, email information etc.

Finally, being targeted in your lead nurturing efforts is essential. You must consider your different types of contacts in your CRM (whether they’re a lead, a new or existing customer), and target them with engaging content that is relevant to their point in the buyer’s journey. There’s no use in sending out broadcast emails to the same list over and over again, without ascertaining who it would resonate with, and alienating certain prospects as a result. The buyers of today want to be educated, supported and guided through the buying process, instead of being sold to, and so being targeted in your approach is now more important than ever.

Following the five steps we have outlined above, as well as making sure your lead nurturing strategy is timely, efficient and targeted, is sure to help you provide a helpful, human and holistic experience to anyone who interacts with your company, bringing you success time and time again.

You can learn more about optimising your inbound marketing here!

Do you need a hand getting the most out of your HubSpot? We're offering free 30-minute consultations with our team of HubSpot experts. 

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...

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