Resonance builds analyst programmes that help you create better products, better propositions, helps attract more prospects into the sales funnel and ultimately helps you grow. Analyst relations programmes are proven to speed up the buying cycle.
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“We were looking for a partner to help us to build our Open Banking Practice analyst relations programme and Resonance has proved to be that partner. They have guided us with each step from the design of the programme through to understanding the importance of having well prepared analyst presentations and in less than a year, we have been positioned as a Leader in one of our top tier target analyst reports.
"But, Resonance has provided us with more than just average professional services, they are like having an old friend that takes care of your problems, that want us to grow but when required will speak honestly to us and not just say what we want to hear, but what is required for the greater good.
"One differential point for us is their ability to provide a full range of PR, Marketing and Communication skills that can be integrated with our AR programme.”
Leonardo Uego, Global Marketing Headquarters, NTT DATA.
Whether you are an AR manager seeking support for your activity, or the head of marketing wishing to outsource your full strategy and execution, Resonance works with multi-national and high-growth technology companies to:
Resonance has hands-on experience and have industry experts across enterprise technology.
Resonance prides itself on being a data-driven agency for its clients and is totally transparent in its reporting. With that in mind, reporting is tailored for each individual client, to align with:
Our team of trusted analyst relations advisors have both agency and in-house experience, are here to enable your organisation to understand the wider market landscape and focus on the right business strategy and product development, and beat the competition.
Resonance Analytic Dashboard, RAD
Proving the Value of AR in a Marcomms World, PRCA webinar
Resonance’s AR programmes deliver real business impact. Leaning on the AMEC integrated communications framework, we go beyond simple AR measurement of interactions, report mentions, sentiment. There are two core pillars to our measurement framework:
Developing and executing an impactful analyst relations (AR) programme is complex. Our senior team of AR specialists with both in-house and agency experience have developed many programmes aligned to business strategy and goals.
AR programmes are a marathon, not a sprint and we are here to help AR specialists, as well as senior leaders, to commercialise engagements with analysts and benefit from speeding up the sales cycle.
“In my role as a global relationship manager, I work with contacts in analyst and public relations on a weekly basis. Working with Resonance has been a genuine pleasure, in that they practice what they preach: Effective, timely, informed communication of their clients’ needs and priorities, with an open, collaborative approach to delivering the value our mutual clients require.
"In one of our key client relationships with a major multinational organisation, my experience working with Resonance has been akin to having an extremely organised and charismatic advisor helping me manage the client relationship with senior Aite Group analysts. The cooperative working experience has been positive and instructive, and I would welcome the opportunity to replicate this working arrangement with every other client I manage, irrespective of size.”
Gile Downes, Global Account Director, Aite Group
October 28, 2021