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Resonance’s AIIM Framework: A Targeted Approach to Analyst Relations [Free Template]
As a Chief Marketing Officer (CMO) or Analyst Relations (AR) professional, you're likely aware of the significant...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
In the B2B tech landscape, analyst relations are a crucial component of building and maintaining a strong reputation, raising awareness, and driving sales.
Analysts not only influence your stakeholders and potential customers but also provide invaluable insights and data that can shape your strategies, value propositions, and overall vision.
At Resonance, we understand the importance of nurturing these relationships and have developed a suite of solutions based on the 'earn and learn' principle, designed to support your business objectives through strategic analyst relations.
The world is moving fast. For businesses to thrive, they need insights. Insights into what their customers want and need, insights into what their competitors are doing, insights into how they should position themselves in the current and future market landscape.
Analysts posses a wealth of knowledge and insight that helps business strategy. We facilitate meaningful engagements and measure ourselves on insights and data that will help you develop the right strategies.
Analyst relations is a key component of growth and should be used to support your buyer's journey. By collaborating closely with analysts, you can decipher your prospects' challenges and buying preferences, making sure you nail your content, marketing and sales approach to the journey.
You can use analysts to amplify your brand along the way - from reports for awareness, to research content at consideration through to direct discussions influencing final decisions. Resonance will support you in rolling out an AR programme that supports faster growth.
Having your brand mentioned and recommended by industry analysts can significantly boost your awareness and reputation in the marketplace.
We'll work with you to develop compelling narratives and tailored engagement programmes that resonate with analysts and position you where you want to be.
Your vision shapes your strategy, your value proposition, your overall brand positioning.
We leverage analyst insights and data to help you shape a vision that is innovative, aligned with the needs and expectations of your stakeholders, your clients and the market.
Objectives married to business goals
Identify key influencers based on business goals
Tactics to meet business goals
Measurement for impact and agility
Analyst tracking & Mapping
Personalised Engagement Plans
Stakeholder Training
Guidance throughout execution
Ongoing Measurement
Measurement against goals
Transparent data-driven reporting
Insight tracking
“Like the belle of the ball, AR's significance has surged. Resonance’s research indicates that over 51% of businesses now recognize their AR programs as essential, not just complementary. They're no longer mere backseat players but are steering business conversations and decisions. AR is a significant part of the buyer's journey. Prospects today rely more on credible third-party information than ever. Amid the chaos, industry analysts emerge as beacons of trust, shaping buying decisions and driving business growth.”
“We were looking for a partner to help us to build our Open Banking Practice analyst relations programme and Resonance has proved to be that partner. They have guided us with each step from the design of the programme through to understanding the importance of having well-prepared analyst presentations and in less than a year, we have been positioned as a Leader in one of our toptier target analyst reports."
"Resonance has provided us with more than just average professional services advisor, they are like having an old friend that takes care of your problems, that wants us to grow but when required will speaks honestly to us. One differential point for us is their ability to provide a full range of PR, Marketing and Communication skills that can be integrated with our AR programme.”
Resonance is a data-driven consultancy for its clients and is transparent in its reporting. Reporting is tailored to each individual client, to align with business priorities, whether that's refining your proposition, creating awareness, driving demand, GTM in new regions or investment. We'll start with your goals and build measurement around it to make sure your investment delivers. We don't only measure reports, mentions, we measure insights, leads, perception.
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Analyst relations is crucial for supporting your reputation, awareness, and sales, as well as for gaining insights and data that inform your strategies, value propositions, and vision.
At Resonance, we specialise in building and nurturing these relationships based on the 'earn and learn' principle.
Our suite of analyst relations solutions is designed to support your business objectives and position your brand for success in the B2B tech landscape.
To learn more about how Resonance can support your business through strategic analyst relations, contact us today.
Together, we can create a resonance that transforms the way your business communicates, engages with analysts, and achieves its objectives.