ANALYST
RELATIONS

ENGAGE WITH INDUSTRY INFLUENCERS

In the digital era, the buying journey has changed. Your prospects are bombarded with information overload and are relying less on relationships with salespeople for their insights.

In the world of the chaotic buyer, your prospects are looking for credible third-party information and analysts are more relevant than ever in the buying decision.

ANALYST PROGRAMMES

Resonance builds analyst programmes that help you create better products, better propositions, helps attract more prospects into the sales funnel and ultimately helps you grow. Analyst relations programmes are proven to speed up the buying cycle.

Want to find out how your business can take advantage?

Get in touch to find out more

“We were looking for a partner to help us to build our Open Banking Practice analyst relations programme and Resonance has proved to be that partner. They have guided us with each step from the design of the programme through to understanding the importance of having well prepared analyst presentations and in less than a year, we have been positioned as a Leader in one of our top tier target analyst reports.

"But, Resonance has provided us with more than just average professional services, they are like having an old friend that takes care of your problems, that want us to grow but when required will speak honestly to us and not just say what we want to hear, but what is required for the greater good.

"One differential point for us is their ability to provide a full range of PR, Marketing and Communication skills that can be integrated with our AR programme.”

Leonardo Uego, Global Marketing Headquarters, NTT DATA.

RESONANCE ANALYST
RELATIONS SERVICES

Whether you are an AR manager seeking support for your activity, or the head of marketing wishing to outsource your full strategy and execution, Resonance works with multi-national and high-growth technology companies to:

Define and execute AR strategies that have the desired impact on business goals.
Build targeted analyst relations lists – locally, regionally or globally
Maintain relationships with analysts including quarterly communications, reports, insights
Train spokespeople – speaking to analysts is hugely different to speaking to journalists or clients
Create and review presentations prior to analyst engagements
Provide intelligence on how analyst relations content and insights be leveraged across the marketing communications mix

Resonance has hands-on experience and have industry experts across enterprise technology.

THE IMPORTANCE
OF MEASUREMENT

Resonance prides itself on being a data-driven agency for its clients and is totally transparent in its reporting. With that in mind, reporting is tailored for each individual client, to align with:

Business priorities
Go-to-market strategies
ABM strategies
Product roadmap development

Our team of trusted analyst relations advisors have both agency and in-house experience, are here to enable your organisation to understand the wider market landscape and focus on the right business strategy and product development, and beat the competition.

Resonance Analytic Dashboard, RAD

IMPACT-DRIVEN AR REPORTING

Proving the Value of AR in a Marcomms World, PRCA webinar

Resonance’s AR programmes deliver real business impact. Leaning on the AMEC integrated communications framework, we go beyond simple AR measurement of interactions, report mentions, sentiment. There are two core pillars to our measurement framework:

Insight-driven measurement: Using Resonance’s 6-point categorisation framework, we score earn and learn insights that direct relationship building, strategic business insights and navigate us to the most effective execution.
Impact-driven AR: Resonance’s expertise across strategy, marketing and enables us to deliver and measure business impact, whether that’s focused on growth through new business, M&A activity, finding new partnerships or executing in new markets.

Top Tips for an Effective AR Programme

Developing and executing an impactful analyst relations (AR) programme is complex. Our senior team of AR specialists with both in-house and agency experience have developed many programmes aligned to business strategy and goals.

AR programmes are a marathon, not a sprint and we are here to help AR specialists, as well as senior leaders, to commercialise engagements with analysts and benefit from speeding up the sales cycle.

But how and where do you start developing that AR programme? It can be a daunting task!

Here at Resonance we have taken our years of hands-on knowledge and put together a top tips guide to building an effective AR programme.

Download our top tips guide

And, if you would like to know how to action these insights and tips, simply email us at hello@resonancecrowd.com or call us on +44 (0) 20 8819 3170. We’re here to help.

“In my role as a global relationship manager, I work with contacts in analyst and public relations on a weekly basis. Working with Resonance has been a genuine pleasure, in that they practice what they preach: Effective, timely, informed communication of their clients’ needs and priorities, with an open, collaborative approach to delivering the value our mutual clients require.

"In one of our key client relationships with a major multinational organisation, my experience working with Resonance has been akin to having an extremely organised and charismatic advisor helping me manage the client relationship with senior Aite Group analysts. The cooperative working experience has been positive and instructive, and I would welcome the opportunity to replicate this working arrangement with every other client I manage, irrespective of size.”

Gile Downes, Global Account Director, Aite Group