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For The Challengers. The Rebels. The Innovators.

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• Advisory
• Public Relations
• Analyst Relations
• Social Listening
• Content
• Inbound

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

• Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

• Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

• BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.

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• LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC

When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

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Insights from Resonance

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News and views from the Resonance team.

• Blog
• Podcast
• Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
Co-Create the Future
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• About Us
• Careers
• Culture
• Contact Us
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

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Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

 

 

 

 

 

Analyst Relations Services

For the Challengers & Innovators

 

In the B2B tech landscape, analyst relations are a crucial component of building and maintaining a strong reputation, raising awareness, and driving sales.

Analysts not only influence your stakeholders and potential customers but also provide invaluable insights and data that can shape your strategies, value propositions, and overall vision.

At Resonance, we understand the importance of nurturing these relationships and have developed a suite of solutions based on the 'earn and learn' principle, designed to support your business objectives through strategic analyst relations.

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Insight-driven AR

The world is moving fast. For businesses to thrive, they need insights. Insights into what their customers want and need, insights into what their competitors are doing, insights into how they should position themselves in the current and future market landscape.

Analysts posses a wealth of knowledge and insight that helps business strategy. We facilitate meaningful engagements and measure ourselves on insights and data that will help you develop the right strategies. 

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AR For Growth

Analyst relations is a key component of growth and should be used to support your buyer's journey. By collaborating closely with analysts, you can decipher your prospects' challenges and buying preferences, making sure you nail your content, marketing and sales approach to the journey.

You can use analysts to amplify your brand along the way - from reports for awareness, to research content at consideration through to direct discussions influencing final decisions. Resonance will support you in rolling out an AR programme that supports faster growth.

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Brand Awareness and Reputation

Having your brand mentioned and recommended by industry analysts can significantly boost your awareness and reputation in the marketplace.

We'll work with you to develop compelling narratives and tailored engagement programmes that resonate with analysts and position you where you want to be.

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Vision Shaping

Your vision shapes your strategy, your value proposition, your overall brand positioning.

We leverage analyst insights and data to help you shape a vision that is innovative, aligned with the needs and expectations of your stakeholders, your clients and the market. 

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AR Strategy

Objectives married to business goals

Identify key influencers based on business goals

Tactics to meet business goals

Measurement for impact and agility

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AR Programme

Analyst tracking & Mapping

Personalised Engagement Plans

Stakeholder Training

Guidance throughout execution

Ongoing Measurement

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AR Measurement

Measurement against goals

Transparent data-driven reporting 

Insight tracking

 

AR's rising strategic significance in business

“Like the belle of the ball, AR's significance has surged. Resonance’s research indicates that over 51% of businesses now recognize their AR programs as essential, not just complementary. They're no longer mere backseat players but are steering business conversations and decisions. AR is a significant part of the buyer's journey. Prospects today rely more on credible third-party information than ever. Amid the chaos, industry analysts emerge as beacons of trust, shaping buying decisions and driving business growth.”
Claire Williamson
Director, Analyst Relations, Resonance
★★★★★
“We were looking for a partner to help us to build our Open Banking Practice analyst relations programme and Resonance has proved to be that partner. They have guided us with each step from the design of the programme through to understanding the importance of having well-prepared analyst presentations and in less than a year, we have been positioned as a Leader in one of our toptier target analyst reports."
Leo Uego
NTT DATA
"Resonance has provided us with more than just average professional services advisor, they are like having an old friend that takes care of your problems, that wants us to grow but when required will speaks honestly to us. One differential point for us is their ability to provide a full range of PR, Marketing and Communication skills that can be integrated with our AR programme.”
Leo Uego
NTT DATA
 

The Importance of Measurement

Resonance is a data-driven consultancy for its clients and is transparent in its reporting. Reporting is tailored to each individual client, to align with business priorities, whether that's refining your proposition, creating awareness, driving demand, GTM in new regions or investment. We'll start with your goals and build measurement around it to make sure your investment delivers. We don't only measure reports, mentions, we measure insights, leads, perception.

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2 min read

Transforming B2B Technology Marketing Success: The Power of Analyst Relations for CMOs

Feb 12, 2025 by Claire Williamson

Welcome to the latest instalment in our series exploring how analyst relations can benefit various business roles in...
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Unlocking the Secrets to a Successful RFI for Analyst Ranking Reports

May 31, 2024 by Claire Williamson

Whether you are looking to tackle the Gartner Magic Quadrant, the Forrester Wave or any analyst firm’s ranking report,...
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Building Strong Analyst Relationships: Best Practices for Effective Engagement

May 16, 2024 by Jonathan Burch

In the marketing and communications landscape, analyst relations (AR) is an area that can often be overlooked....

Analyst Relations From Resonance

Analyst relations is crucial for supporting your reputation, awareness, and sales, as well as for gaining insights and data that inform your strategies, value propositions, and vision.

At Resonance, we specialise in building and nurturing these relationships based on the 'earn and learn' principle.

Our suite of analyst relations solutions is designed to support your business objectives and position your brand for success in the B2B tech landscape.

To learn more about how Resonance can support your business through strategic analyst relations, contact us today.

Together, we can create a resonance that transforms the way your business communicates, engages with analysts, and achieves its objectives.