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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
Social Listening

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.



B2B tech brands face a multitude of unique challenges, from generating quality leads to retaining customers.


The complexity of their products, technical understanding required by their audience, and the competitive nature of the B2B tech market make it crucial for marketers and sales reps to work together to develop strategies that overcome these challenges and achieve business goals.


Understanding these challenges and implementing the right solutions is key to success.


What's your challenge?

Challenge: Reaching the Right Audience

Finding and connecting with your target audience is the initial challenge in the awareness stage.

  • Use data-driven marketing to identify your target audience and their online behavior.
  • Create content that is relevant to your target audience's interests and needs.
  • Share your content on social media and other channels where your target audience is active.
  • Attend industry events and conferences to meet potential buyers in person.

Challenge: Generating Awareness

Raising awareness about your brand and its offerings is crucial for progressing potential buyers to the next stage of the funnel.

  • Create thought leadership content that positions your brand as an expert in your industry.
  • Guest blog on other relevant websites to get your content in front of a new audience.
  • Run paid advertising campaigns to reach a wider audience.

Challenge: Attracting Interest

Once your audience is aware of your brand, the next step is to pique their interest in your products or solutions.

  • Create content that is informative and engaging, and addresses the buyer's needs and interests.
  • Use case studies and testimonials to show how your products or solutions have helped others.
  • Offer free trials or demos to give potential buyers a chance to try your products or solutions before they buy.
  • Host webinars or workshops to educate potential buyers about your products or solutions.

Challenge: Generating Quality Leads

Converting the interested audience into leads is a crucial step in the sales process.

  • Use website forms to collect contact information from potential buyers.
  • Use social media to connect with potential buyers and build relationships.

Challenge: Qualifying Leads

Quickly and accurately assessing the buyer's needs and interests is challenging due to their busy schedules and competing demands.

  • Ask questions about the buyer's needs, budget, and timeline.
  • Use a lead scoring system to identify the leads that are most likely to convert.
  • Nurture leads that are not yet ready to buy with content and information that is relevant to their needs.

Challenge: Nurturing Leads

Nurturing leads through the marketing pipeline until they are sales-qualified can be challenging.

  • Create personalised content that is relevant to the buyer's needs and interests.
  • Set up email marketing campaigns to nurture leads and keep them engaged.

Challenge: Aligning Marketing and Sales

Ensuring alignment between marketing and sales is crucial due to the long and complex sales cycle of B2B tech brands.

  • Have a clear understanding of the buyer's journey and the role of marketing at each stage.

Challenge: Closing Deals

Closing deals is challenging as B2B tech buyers are often risk-averse and need to be convinced that the product or solution is the right fit for their needs.

  • Build relationships with buyers, understand their pain points, and articulate the value of the product or solution.
  • Be prepared to answer questions and address objections.
  • ffer incentives to close the deal, such as discounts or free trials.
  • Follow up after the sale to ensure that the buyer is satisfied.

Challenge: Measuring ROI of Marketing

Measuring the ROI of marketing is difficult due to the expensive nature of products and the long sales cycle.

  • Have a clear understanding of the target audience, marketing goals, and metrics to track progress.

Challenge: Retaining Customers

Retaining customers is challenging due to the competitive nature of the B2B tech market.

  • Provide excellent customer service.
  • Offer ongoing support.
  • Send regular updates about new products and services.
  • Invite customers to participate in surveys and feedback opportunities.


By understanding the challenges faced by B2B tech brands at each stage of the marketing funnel and implementing the right solutions, you can overcome these challenges and achieve your business goals.


Success lies in creating relevant content, building relationships with potential buyers, and providing excellent customer service and ongoing support.