The sales funnel has evolved. It used to work well, and when we were a pure-play PR and content agency we knew our place at the top of the funnel advocated "top of funnel awareness." However, PR is more than just awareness, it works at every stage of the sales cycle and it's good for your relationship existing customers too.
Pioneering by HubSpot, we now talk about the flywheel which places customers at the heart. No longer do sales, marketing and service sit in isolation, and if you can drive momentum and make your existing customers your biggest advocates, the flywheel gains momentum and your business keeps spinning.
Resonance is a HubSpot Partner Agency, and a specialist in building full end-to-end inbound marketing solutions that delivers results.
Our bespoke strategy workshop will build an effective inbound plan that will set you up for success.
It begins with a discovery day to understand and segment your audience, identify the most effective channels and methods of driving inbound traffic and creating a proposal that delivers against your sales goals.
Core to the inbound methodology is content. By turning your website into a hub for thought leadership and insights into the marketplace, we grow your visibility on search and social.
Our expert content writers put together content that speaks to your audience and personas.
Build rich content such as research-based ebooks, webinars and insightful videos to create conversion opportunities.
Optimise your digital marketing and supercharge your lead generation machine.
Use Search Engine Optimisation and website data to take an analytical approach to leads, and maximise every opportunity.
Nurture your leads through the power of marketing automation. Position yourself as thought leaders by sharing insightful content and earn the trust of your prospects.
By making the most of your content, and through lead scoring, you can give your sales people the information they need to qualify and convert a prospect.