The way we consume our information is evolving. This presents a challenge: How do you reach today’s fragmented audiences?
We’ve always been storytellers, but today that story must work for a multitude of platforms, whether that’s a blog, newspaper, radio, online magazine, a photo story, a newsletter or social media.
Your content and thought leadership need to fit into the wider marketing plan, and we need to ensure we're on message, on brand and speaking with the voice of your spokesperson.
We take the time to understand your proposition, and ensure that our content aligns perfectly with your existing collateral.
Topics that resonate with journalists change all the time, and it's key to ensure your content is aligning with what journalists are writing about.
This ensure we can place your thought leadership in a wide range of publications, ensuring your voice is heard beyond your own platforms, and building your credibility.
We run bespoke research campaigns that create the news - either through surveys, open datasets, your proprietary datasets, or through freedom of information requests.
We write and design core pieces of collateral that are used for ebooks, whitepapers, blogs and infographics. Our press releases drive the news agenda, and we will ensure our research gets coverage in your target verticals.
Our award-winning data campaigns have resulted in national coverage for our clients.
Resonance are experts in using data to tell a story. We work with brands, charities and government to analyse data, find new insights and create stories.