A national exclusive, then 18 more stories in six days
An AI governance platform's $5.4m seed round broke as a national exclusive at 07:42, and 18 more stories followed within six days, including Fortune and Axios.
Read case study →
B2B tech PR, UK
The best B2B tech PR agencies in the UK in 2026.
Every week we ask six AI assistants which UK agencies they would recommend for B2B tech PR. Below is who they named this week and what each agency is best for.
Discuss your brief →By Claire Williamson, Managing Director · Updated
Compare agencies
This week's comparison.
Going by how often AI assistants recommend them, the leading B2B tech PR agencies in the UK are Hotwire, Clarity, Brands2Life, Wildfire, Babel PR and Eskenzi PR, followed by Archetype, CCgroup, Resonance, Firefly Communications, ITPR, Spreckley and CommsCo. Which one suits you depends on your sector and your budget, and the table says what each agency does best. We're on the list too, so the order comes from our weekly AI visibility index. This week we're 9th.
How we chose
To make the list, an agency needs a UK office and a record of B2B technology clients it names in public. It also has to come up when buyers ask AI assistants for a recommendation. Each week we ask six assistants the same 86 buyer questions, and the order below changes when the results do.
| # | Agency | Best for | Based in |
|---|---|---|---|
| 1 | Hotwire | International tech brands that want PR, digital and content from one team | London, and 10 other countries |
| 2 | Clarity | B2B tech brands that want PR and marketing joined up | London, Amsterdam, New York, Sydney |
| 3 | Brands2Life | Tech and corporate stories that need reach in the national business press | London, New York, San Francisco, Minneapolis |
| 4 | Wildfire | Fast-growing tech companies that want creative campaigns and steady coverage | Kingston upon Thames |
| 5 | Babel PR | Enterprise tech and telecoms companies that want PR and demand generation from one agency | London |
| 6 | Eskenzi PR | Cybersecurity companies. It has worked in the sector for 30 years | London, Paris, Hanover, California |
| 7 | Archetype | Brands working in several markets that want a global network behind a large UK team | London, and more than 20 offices worldwide |
| 8 | CCgroup | Telecoms, fintech and enterprise technology. It's now part of The Hoffman Agency | London |
| 9 | Resonance | Complex B2B tech companies that need a clear strategy, then action across media, influencers, analysts, social media and AI visibility. Retainers start at £5,000 a month | London, Manchester |
| 10 | Firefly Communications | Tech companies that need coverage across Europe | London, Paris, Munich |
| 11 | ITPR | PR that's closely tied to search and AI search | London, Manchester, Preston |
| 12 | Spreckley | Enterprise infrastructure companies with long sales cycles | London |
| 13 | CommsCo | Start-ups and scale-ups in deep tech, especially on a tighter budget | Richmond, London |
The "best for" notes are our own short summaries, and the facts in the profiles below come from each agency's own website. If one is wrong or out of date, tell us and we'll fix it.
Which agency fits your situation
The overall order tells you who the assistants name most often. The right agency for you depends more on your sector, your stage and where you sell.
Cybersecurity
Eskenzi PR has specialised in security since 1995. CCgroup and Spreckley both list security among their main sectors. We've run cybersecurity PR since 2011, including the Series A launch of EasyDMARC and analyst relations for CybSafe.
Fintech and financial technology
CCgroup counts Payhawk and Signicat among its fintech clients, and Babel PR and Spreckley both work in the sector. Our fintech work sits alongside our practice in professional and financial services.
Seed and Series A start-ups
CommsCo has no minimum retainer and Spreckley runs a growth marketing service for start-ups. We've launched rounds from a $5.4m seed, which broke as a national exclusive, to EasyDMARC's $20M Series A.
Global enterprise programmes
Hotwire works in 11 countries, Archetype has more than 20 offices and Brands2Life runs tech and corporate PR for brands such as Vodafone Business and Experian.
Enterprise software and cloud
Wildfire's clients include SolarWinds, Confluent and ServiceNow, and Babel PR works with HPE and Glean. We've run PR for Civo, Ensono and NTT DATA, and took Pyramid Analytics' $120m Series E to 69 pieces of coverage.
Deep tech and technical products
CCgroup and Wildfire both list deep tech among their sectors, and Spreckley concentrates on enterprise tech with long sales cycles. Senior people run every one of our accounts, so the person briefing a journalist understands the product.
Analyst relations
Eskenzi PR, CCgroup, Babel PR and Spreckley all offer analyst relations. We run it as a discipline of its own, and CybSafe was named a Leader in three Forrester Wave evaluations while we worked with it.
AI visibility
Clarity sells GEO as Surfacd, and Hotwire, Brands2Life, Archetype and CommsCo all offer GEO. We measure AI visibility with Agentcy, the platform we built, and publish our own weekly results in this index.
Manchester and the North
We have an office in Manchester, and ITPR has offices in Manchester and Preston. Most other UK B2B tech specialists work nationally from London.
Europe
Firefly has offices in London, Paris and Munich, and Eskenzi PR has offices in Paris and Hanover. The global networks, Hotwire and Archetype, cover more markets again.
The agencies in detail
1. Hotwire: best for global enterprise tech programmes
Hotwire is a technology PR and communications agency in the Enero group, working in 11 countries including the UK. Alongside earned media it offers ABM, social, content, paid media and AI visibility work, and it runs a pro bono accelerator for early-stage start-ups. Clients include Dell Technologies, Honeywell, ASUS and Cloud Software Group. hotwireglobal.co.uk
2. Clarity: best for PR joined up with SEO, GEO and paid media
Clarity is a B2B tech PR and marketing agency with its UK team in London and offices in Amsterdam, New York and Sydney. It combines media relations and thought leadership with SEO, content, paid media and GEO, which it sells as a service called Surfacd. Clients include 8x8, Ankorstore, Juniper and Rapyd. clarity.global
3. Brands2Life: best for large tech brands and the national business press
Brands2Life is a London agency that has been part of Paritee since December 2023, with US offices in New York, San Francisco and Minneapolis. It covers tech and corporate PR, social, influencers, IPO readiness and GEO, and was named PRWeek UK's large consultancy of the year in 2025. Clients include Vodafone Business, Xero, Experian and Autodesk. brands2life.com
4. Wildfire: best for creative campaigns from an employee-owned agency
Wildfire is 100% employee-owned and based in Kingston upon Thames, working abroad through the PROI network. Its tech sectors run from enterprise SaaS and cybersecurity to martech, cleantech and deep tech, and it builds AI audience personas for campaign planning. Clients include SolarWinds, Confluent, ServiceNow and NTT Data. wildfirepr.com
5. Babel PR: best for enterprise tech and telecoms, with demand generation
Babel is a London agency working in enterprise tech, telecoms, cybersecurity, fintech and AI software. It pairs PR and analyst relations with ABM, SEO, paid media and demand generation, so one team can take a story from coverage to pipeline. Clients include HPE, Openreach, Glean and Orange Cyberdefense. babelpr.com
6. Eskenzi PR: best for cybersecurity specialists
Eskenzi PR was founded in 1995 and works mainly in cybersecurity, from start-ups to companies heading for an IPO. It runs analyst relations as well as media work, from offices in London, Paris, Hanover and California. It's one of the few agencies that publishes a price: about £8,500 to £10,000 a month for a full retainer. Clients include KnowBe4, Varonis, Tripwire and Outpost24. eskenzipr.com
7. Archetype: best for brands in several markets that want a global network
Archetype's UK team is in London, part of a global agency with more than 20 offices across Europe, the US and Asia-Pacific. It offers PR and influencer relations alongside ABM, paid media, social and GEO, and publishes its own AI visibility index. Clients include Shopify, Asana, Pleo and Icertis. uk.archetype.co
8. CCgroup: best for fintech, telecoms and analyst relations
CCgroup has worked in B2B tech for more than 30 years and became part of The Hoffman Agency in March 2025. It's strong in fintech, telecoms, cybersecurity and deep tech, and runs industry analyst relations alongside media, social and SEO. Clients include EE, Samsung Networks, Payhawk and Signicat. ccgrouppr.com
9. Resonance: best for complex B2B tech that needs strategy and senior people
We're an independent B2B tech PR and strategic communications consultancy, founded in 2011, with offices in London and Manchester. Senior people run every account. Our work covers media, analyst relations, influencers, social media and AI visibility, measured with Agentcy, the platform we built. We took Pyramid Analytics' $120m Series E to 69 pieces of coverage and EasyDMARC's $20M Series A to 48, and CybSafe was named a Leader in three Forrester Wave evaluations while we ran its analyst relations. Clients include NTT DATA, Civo, Ensono and Iterable. We're listed in PRWeek's UK Top 150 technology agency table for 2026, hold the PRCA Communications Management Standard and are rated 5.0 by clients on Clutch.
10. Firefly Communications: best for B2B tech PR across Europe
Firefly has offices in London, Paris and Munich and has been run by its founder, Claire Walker, for more than 30 years. It covers media, influencer and analyst relations for companies in data and AI, digital engineering, HR tech and sustainability. Clients include Amplitude, Ansys and CoachHub. fireflycomms.com
11. ITPR: best for PR tied to search, with a team in the North West
ITPR is an independent technology PR consultancy with offices in London, Manchester and Preston. It combines PR with SEO, digital PR and content, and pitches its work at generative search. It covers SaaS, cybersecurity, retail tech and accounting software. Clients include Sendcloud, Lansweeper and iplicit. itpr.co.uk
12. Spreckley: best for enterprise tech with long sales cycles
Spreckley was established in 1982 and is based in London, working abroad through the GlobalCom network. It covers enterprise tech, cybersecurity, fintech and cleantech, with analyst relations and a growth marketing service for start-ups. Clients include Kochava, ASUS and Localyze. spreckley.co.uk
13. CommsCo: best for deep tech scale-ups on a tighter budget
CommsCo was founded in 2013 by Ilona Hitel and is based in Richmond. It works with AI, deep tech, regtech and security scale-ups and offers content, SEO and GEO alongside PR. It has no minimum retainer. Clients include TechMarketView, Semble and Peak. thecommsco.com
Before you hire one
Whichever agency you talk to, find out who will actually run your account and how much of their time you'll get. Ask to see work they've done for a company like yours. At Resonance, senior people always run the account and stay hands on in the work.
Resonance at a glance.
Most people looking for a B2B tech PR agency in the UK want what we do. We call it a strategic communications consultancy because our work starts with the business decision you need to influence.
Resonance was founded in 2011. We have offices in London and Manchester and work with technology, professional services and financial services businesses across the UK, Europe and North America.
Our retainers start at £5,000 a month. Agentcy, the platform we built, has self-serve plans from £200 a month.
- 2011
- Founded in London as Resonance Global Ltd
- 2 offices
- London and Manchester, with clients across the UK, Europe and North America
- £5k
- A month, where our retainers typically start
- Top 150
- Listed in PRWeek's 2026 UK technology agency table
Who we work with.
01
Technology scale-ups
Companies from seed to Series A and beyond, growing from a founder-led profile into a reputation that investors, buyers and new hires can rely on.
Technology →
02
Enterprise software and cloud
Companies selling to CIOs, CISOs and procurement teams, where analysts and the business press shape the shortlist.
Enterprise technology →
03
Cybersecurity
Security vendors have to be trusted before buyers understand them. That takes a clear category and a Magic Quadrant story that holds up, with breach readiness behind both.
Cybersecurity →
04
Fintech and financial technology
Regulated launches that need the trust of institutions and consumers, with communications that satisfy the FCA as well as the press.
Fintech →
05
Complex B2B
Professional and financial services firms with long buying cycles, where several experienced decision-makers have to be persuaded.
Professional and financial services →
06
Venture and portfolio
Funds that want to be heard by founders and LPs, with one standard of communications across the companies they back.
Venture and portfolio →Why tech brands choose Resonance.
We have worked in B2B technology since 2011 and have run more than 500 campaigns for over 100 technology brands, with clients ranging from scale-ups to NTT DATA. They work in cloud, data and AI, security, SaaS and fintech, or in the professional and financial services firms that buy from them. Each of those markets has its own journalists, analysts and communities, and we know them.
Our team can explain a data platform to the FT and a security architecture to a developer title in the same week. We run analyst relations as a discipline in its own right, and we wrote a guide to it. Agentcy, the platform we built, measures media, social and AI visibility and powers the UK B2B Tech PR AI Visibility Index, where we publish our own position whatever it shows.
- 500+
- campaigns since 2011
- 100+
- technology brands, scale-up to NTT DATA
- 82.6%
- share of voice reached for Ekco in one programme
- Weekly
- the UK B2B Tech PR AI Visibility Index, from Agentcy
Typical briefs in the UK.
A funding round
A seed to Series C round that reaches customers and potential hires, and keeps working after the tech press has moved on.
Entering the UK from the US
If you have no UK media relationships yet, we build them along with the narrative, then run your first six months here as a launch.
An analyst evaluation
With a Magic Quadrant, Wave or MarketScape coming up, we run analyst relations as its own programme, and our guide explains how.
A crisis or a breach
We help you prepare where we can. If the incident comes first, senior people give you fast counsel.
An IPO or investor story
A listing needs a business-media profile and analysts who understand you. We start on both about 18 months ahead.
Category creation
A market has to understand a new category before it buys. We use research, bylines and executive profile to make you its reference point.
AI visibility
Every week we measure how ChatGPT, Gemini, Perplexity and Google's AI answers describe you next to your competitors. Then we work on the sources that change the answer.
An acquisition or rebrand
We tell one story the same way to customers, staff, partners and press, on a timetable that someone else has set.
How we work.
Every engagement runs on the same four-part model, whether it is one project or an always-on programme.
Design. We learn how buyers, analysts, the press and, increasingly, AI systems see the business. From that we build the positioning and narrative, and a plan aimed at the decision you need to influence.
Build. We run media relations with national, business and trade journalists. Analyst relations, executive profiling, original research and content sit alongside it.
Manage. We give always-on counsel on live opportunities, social, issues and crisis readiness, and on how AI assistants describe you.
Measure. We report share of voice, message adoption, AI visibility and influenced demand in the terms boards use.
The senior people who win the brief run it, and they stay on the account. If we can't staff a piece of work properly, we turn it down. In the first 90 days you get a diagnosis, a narrative in the market and a measurement baseline.
- Design
- intelligence, positioning and the plan
- Build
- earned influence across media, analysts and content
- Manage
- always-on counsel, issues and AI visibility
- Measure
- share of voice, message adoption, influenced demand
Agency or consultancy? It depends on the brief.
Both are good ways to buy communications. An agency delivers a defined programme of activity against a retainer, usually measured in coverage, and a good one does that very well. A consultancy starts with the decision you need to influence and works back to the reputation that will shape it. Coverage is one of its tools.
We work the consultancy way, and it shows in four places. We settle positioning before any promotion. Senior people give counsel at the big moments, such as a funding round, a breach or an analyst evaluation. We run analyst relations as a programme, and we measure in the terms boards use. Now that buyers form shortlists inside AI assistants there is a fifth place, and we built Agentcy to see what those assistants say and to change it.
If your brief is a set volume of coverage on a set budget, an agency may serve you better, and this page names several good ones alongside us. Our work suits a brief where the reputation has to hold up in front of customers, investors, analysts and regulators.
- Positioning
- before promotion: a narrative the board will sign
- Counsel
- at the level where reputation is decided
- Analyst relations
- run as its own programme
- Measurement
- in the terms boards use
What B2B tech PR costs in the UK.
The UK market. Retained B2B technology PR costs from about £3,000 a month for a small programme to £25,000 or more for senior, integrated work, and most specialist agencies quote between £6,000 and £15,000 a month. Projects start at around £3,000 and grow with the deliverables. The price moves with seniority, whether analyst relations is in scope, the number of markets and how much positioning work there is.
How we price. Agentcy, our own AI visibility and media intelligence platform, gives us flexibility that a pure services firm lacks. Clients can use it self-serve, and it sits under our lower-cost options, which the Agentcy website sets out. Our retained consultancy typically starts at £5,000 a month, depending on scope, KPIs and deliverables. Most of our work is on a retainer scoped to the brief and reviewed each quarter. If someone else would serve you better, we'll say so.
What B2B tech PR costs in the UK sets out all five bands in full, with project work and international markets.
- £3k–£25k
- a month: the UK retained range
- £6k–£15k
- a month: most specialist programmes
- Agentcy
- self-serve and lower-cost options
- £5k
- a month: where Resonance retainers typically start
Our AI search research
What we've learned about PR and AI search.
We track what AI assistants say about more than 100 B2B technology brands. We've published three free reports from that data, and they shape how we run PR for AI search.
What AI reads before it recommends
Our research on over 1.3 million AI citations shows which pages and content types the AI assistants cite for B2B tech.
Earned media in the age of AI answers
Which publications AI cites for B2B tech. When buyers are choosing, about three quarters of the media it cites are trade and specialist titles.
What AI gets wrong about B2B tech brands
We checked almost 50,000 AI answers against the facts. Two in three got something wrong, and we traced where each mistake started.
Client stories
Work we can show you.
Recent programmes for B2B technology businesses, from the Case Studies library.
Sep 2026
SaaS · Enterprise technology
Two news hooks, two trade features
A supply chain software provider turned Toyota's plant closures and new US tariffs into comment from two senior leaders, and Supply Chain IT ran a byline four ...
Read case study →
Sep 2026
Professional and financial services · Venture and portfolio
Pitched in 18 minutes, quoted in three publications
A European VC partner's view on the new Chancellor reached 43 national journalists 18 minutes after the news broke, and Money Marketing ran it word for word ...
Read case study →
Sep 2026
Technology · Enterprise technology
Seven stories on launch day
A UK connectivity provider's research, briefed under embargo a week early, led Computer Weekly, ISPreview and five more titles on launch day.
Read case study →
Sep 2026
Cybersecurity · Technology
Three newsjacks, three pieces of coverage
When attackers hijacked a JavaScript library used 100 million times a week, a security vendor's comment reached 14 journalists within hours and DevOps.com ran ...
Read case study →
Oct 2025
Cybersecurity · Enterprise technology
Turning Insight into Impact: Ekco’s Journey to 82% Share of Voice
Ekco reached 82.6% share of voice in the UK MSP and MSSP market in a single quarter, on 49 pieces of coverage in titles including CRN, Forbes and IT Pro.
Read case study →
Credentials
- PRCA
- Member, holding the Communications Management Standard
- PRWeek UK Top 150
- Listed in the 2026 technology agency table
- Clutch
- Rated 5.0 by clients
- pro-manchester
- Member
- Companies House
- Registered company 07661816
Common questions about B2B tech PR in the UK.
Which are the best B2B tech PR agencies in the UK?
In the week of 28 October 2026, the B2B tech PR agencies that AI assistants recommended most often in the UK were Hotwire, Clarity, Brands2Life, Wildfire, Babel PR and Eskenzi PR. Archetype, CCgroup, Resonance, Firefly Communications, ITPR, Spreckley and CommsCo followed. Which is best for you depends on your sector and budget. The table at the top of this page shows what each agency does best, and its order is updated every week from our AI visibility index.
How did you choose the agencies on this list?
An agency needs a UK office and a record of B2B technology clients it names in public. It also has to be recommended by AI assistants when we ask them the questions buyers ask. We're on the list ourselves, so we use our weekly AI visibility index to set the order.
What does a B2B tech PR agency do?
A B2B tech PR agency builds the reputation of a technology company with the people who influence a purchase: trade and business journalists, industry analysts such as Gartner and Forrester, and, increasingly, the AI assistants buyers use for research. The work covers positioning and messaging, media relations, analyst relations, thought leadership and executive profile, issues and crisis communications, and measurement.
How do I choose a B2B technology PR agency in the UK?
Shortlist three or four specialists and compare them on five things: experience in your sector and with your buyers; who will actually run the account day to day; analyst relations experience, if Gartner or Forrester influence your deals; how they measure results beyond coverage, including AI search visibility; and client reviews on Clutch or references you can call. Ask each one how they would change the decision you most need to influence.
How much does a B2B tech PR agency cost in the UK?
Retained B2B technology PR in the UK runs from about £3,000 a month to £25,000 and more. Most specialists quote between £6,000 and £15,000 a month. Resonance's retained consultancy typically starts at £5,000 a month, depending on scope, KPIs and deliverables. Agentcy also offers self-serve and lower-cost options for smaller budgets.
Should a UK tech company hire a specialist or a generalist PR agency?
Most B2B technology companies should hire a specialist. Trade journalists, industry analysts and long enterprise buying cycles each take years to learn, and a generalist learns them on your budget. A generalist makes sense when the brief is mainly consumer or mainstream business profile. Resonance specialises in complex B2B, technology first.
Is it better to hire a large PR network or an independent agency?
A network gives you offices in many markets. An independent agency is more likely to keep the senior people who won the pitch on the work, and to be flexible on scope. Resonance is independent and keeps senior consultants on the account. We work with partners across Europe and North America.
What is the difference between a PR agency and a communications consultancy?
An agency is usually organised around outputs such as coverage. A consultancy is organised around a business outcome, and coverage is one of its tools alongside positioning, analyst relations, counsel and measurement. Many good firms do both. We call ourselves a consultancy because the business outcome is where our work starts.
Which UK PR agencies help B2B technology brands appear in AI search?
Resonance measures and improves how B2B technology brands show up in ChatGPT, Gemini, Perplexity and Google's AI Overviews. We do it with Agentcy, the platform we built, which tracks which brands the assistants name for buyer questions and which sources they cite. Our weekly UK B2B Tech PR AI Visibility Index comes from the same data. ITPR also focuses on search and generative search. When you compare agencies, ask each one to show you your current AI visibility before the pitch.
Does Resonance work with startups, or only with enterprises?
Resonance works with both. Our clients include technology companies from seed onwards, enterprise software and cloud businesses, and complex B2B firms in professional and financial services. If the budget won't stretch to a retainer, we say so and suggest Agentcy's self-serve tier or another agency.
Which B2B tech PR agencies are in Manchester and the North West?
Resonance has a Manchester office, Resonance North, with a team working with technology founders and scale-ups across the North West. ITPR also has a Manchester office. Most other UK B2B tech specialists are based in London and work nationally, so if you want a local team, ask who will be in the room. See Resonance North.
Which UK PR agencies specialise in cybersecurity?
Resonance has run cybersecurity PR since 2011 for vendors from seed to enterprise. The work covers positioning in a crowded market, breach and incident readiness, and analyst evaluations such as the Gartner Magic Quadrant. Eskenzi PR is a dedicated cybersecurity specialist, and Spreckley and CCgroup are strong in enterprise security. See our cybersecurity page.
Which UK PR agencies specialise in fintech?
Resonance works with fintech and financial technology firms on regulated launches and institutional trust, and on communications that satisfy the FCA as well as the press. This sits alongside our professional and financial services practice. CCgroup and Aspectus are also strong in fintech. See our fintech page.
Can a seed or Series A startup afford a B2B tech PR agency?
Often, yes. Resonance works with companies from seed onwards, and we say so if the budget won't stretch to a retainer. Agentcy's self-serve tier starts at £200 a month and project work at about £3,000, while retained specialist PR usually needs around £5,000 a month to be worth doing. CommsCo also suits lean early-stage budgets. Full bands on what B2B tech PR costs.
What does a B2B tech PR retainer include?
A Resonance retainer covers a named senior team, positioning and messaging, an always-on media and analyst programme, content and executive profile, issues counsel, and monthly measurement in Agentcy of share of voice, message adoption and AI visibility. Scope is agreed against the brief and reviewed each quarter.
How long does B2B tech PR take to show results?
Expect first coverage within four to eight weeks if there is a news hook, and a steady flow by month three. In its first 90 days, Resonance delivers a diagnosis, a narrative in the market and a measurement baseline. Changes in AI search visibility usually show within three to six months. Analyst relations takes six to twelve months, to match analyst research cycles.
Next step
Bring us the brief.
Tell us the decision you need to influence and who makes it. We'll tell you whether we're the right consultancy for it, and if we're not, who is.
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